Retail Reflections

Retail Signage Photos

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Seasonal signage provides excitement in the retail area. (Photo courtesy of James L. Gibson)
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Point-of-purchase materials available from large plant firms make marketing easy by providing a colorful, integrated scheme that is easily recognizable to customers. (Photo courtesy of James L. Gibson)
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Bright billboards like this one are hard to ignore, and they are best when they present a simple, easy-to-remember message. (Photo courtesy of Brian E. Whipker)
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Banners are best when they contain only a few words written in very large letters. (Photo courtesy of James L. Gibson)
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Information signs are most effective when placed close to the product. (Photo courtesy of Brian E. Whipker)
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This simple sign presents all the necessary information, with an emphasis on price. It possesses two other admirable qualities: it is laminated and easy to move. (Photo courtesy of Brian E. Whipker)
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Dry erase boards are easy to change. Color and creativity are important when attracting attention. (Photo courtesy of James L. Gibson)
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Colorful, well-maintained display gardens surrounding an entrance sign are one of the most effective ways to show what your business has to offer. (Photo courtesy of James L. Gibson)
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The Marketing Division of the North Carolina Department of Agriculture and Consumer Services provides free marketing materials to collaborating growers through their Goodness Grows program. (Photo courtesy of James L. Gibson)
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The Marketing Division of the North Carolina Department of Agriculture and Consumer Services provides free marketing materials to collaborating growers through their Goodness Grows program. (Photo courtesy of James L. Gibson)
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The size of the lettering on the sign and plant tags gives us a hint that, in this situation, price is more important than specific growing information, but both are necessary for good sales. (Photo courtesy of Brian E. Whipker)
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Directional signs within the business are important for navigation. Notice how neatly this area is laid out. (Photo courtesy of Brian E. Whipker)
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Customers are beginning to associate large, colorful pot tags with high quality plants. (Photo courtesy of Brian E. Whipker)
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Information signs are most effective when placed close to the product. (Photo courtesy of Brian E. Whipker)
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This simple sign presents all the necessary information, with an emphasis on price. It possesses two other admirable qualities: it is laminated and easy to move. (Photo courtesy of Brian E. Whipker)
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Homemade signs are easy to produce. (Photo courtesy of Brian E. Whipker)
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Pedestal signs rise above the product, so they are highly visible to customers. (Photo courtesy of Brian E. Whipker)
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The Perennial Plant Association offers colorful flyers with detailed information for many perennials. Take advantage of their literature by laminating and presenting this as signage. (Photo courtesy of James L. Gibson)
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This simple sign presents a lot of information, with an emphasis on price. It possesses two other admirable qualities: it is laminated and easy to move. (Photo courtesy of Brian E. Whipker)
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The knowledge level of your customers can determine how much information is included on signs. (Photo courtesy of Lane Greer)
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Big displays capture customers’ attention and can also serve as a divider in the shopping area. (Photo courtesy of Brian E. Whipker)
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When signage is not a priority, mistakes like this happen frequently. (Photo courtesy of James L. Gibson)
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Pot stickers contain lots of information and can be quite helpful in figuring winter inventory. (Photo courtesy of James L. Gibson)
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Service areas are most effective when they are clean and clearly marked. (Photo courtesy of Brian E. Whipker)
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Big displays capture customers’ attention and can also serve as a divider in the shopping area. Paper pot rings provide information on several different species. (Photo courtesy of Brian E. Whipker)
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A wealth of information can be presented on placards. (Photo courtesy of Brian E. Whipker)
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In this mass of texture of color, a tall sign is necessary. (Photo courtesy of Brian E. Whipker)
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This simple sign presents a lot of information, with an emphasis on price. (Photo courtesy of James L. Gibson)
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Often, the most important aspect of a sign is the price. (Photo courtesy of Lane Greer)

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