Measuring How Much Economic Change
Will Mean to Your Community


Dr. Michael L. Walden Professor and Extension Economist
Dept. of Agricultural and Resource Economics
North Carolina State University



INTRODUCTION
        Economic change appears to be occurring more rapidly than at anytime in the past. Economic change can be both exciting and scary. A new company moving to a community can mean new jobs and incomes, but it can also mean more local costs. Likewise, a company moving out of a community or downsizing can mean lost jobs and incomes.
        Economic change is also pervasive; it doesn't confine itself to neat boundaries. A company moving to a community and bringing new jobs and payroll will have impacts in the community that go far beyond the company's walls. Citizens who have no direct dealings with the new company may be affected. Similarly, a company leaving a community will not only affect the jobs of its workers, but will also, indirectly, affect the jobs of many other workers in the area.
        The purpose of this publication is to show how to measure these widespread effects of economic change. The focus is on the county where the economic change occurs. Specifically, procedures will be presented to measure the impact of economic change on (1) total spending in the county, (2) total employment in the county, (3) local tax revenues, and (4) local public spending.
        At the core of the procedures is a concept called the "multiplier." The multiplier measures the extent to which economic change ripples through the county. The multiplier is the key to understanding the widespread impacts of economic change.

A CONCEPT OF THE LOCAL ECONOMY
        It is useful to think of a local economy as an entity which trades with other local economies. People and firms in a local economy "earn" money for the local area in two ways. First, money is earned by selling products and services to buyers outside the local area. These sales are called "exports." Second, money is earned by having dollars re-spent on local products and services.
        Once inside the local economy, dollars "leak" to outside economies in three possible ways. First, dollars spent on goods and services purchased from outside the local area flow to outside economies. These purchases are called imports. Second, dollars leave the local economy when taxes are paid to national and state governments. Third, dollars flow outside the local economy when investments are made outside the local area.

Figure 1. The Local Economy

        Figure 1 illustrates this concept of a local economy. Dollars flow into the local economy from the sale of "exports," and dollars are created when local residents purchase locally produced products and services. Dollars leave the local economy when imported inputs are bought and when national and state taxes are paid and outside investments are made.
        Let's consider in more detail what happens when dollars are spent on locally produced goods and services. Consider this example. Say a local factory experiences an increase in its sales outside the local economy. This means an increase in "exports" and an increase in dollars flowing into the local economy. These new dollars will go into the pockets of the factory owners, managers, and workers. These local residents will see an increase in their income.
        But the process won't stop there. The factory owners, managers, and workers will use the new dollars to pay taxes, to make investments, to buy goods and services produced outside the local economy, and to buy goods and services produced inside the local economy. New dollars which are used to pay national and state taxes, which are used to purchase investments outside the local economy, and which are used to purchase goods and services produced outside the local economy are lost to the local economy. That is, these dollars "leak" to outside the local economy.
        But the new dollars which are spent on locally produced goods and services create a "ripple" effect in the local economy. When one of the factory workers with "new" dollars spends some of those dollars in local restaurants, local supermarkets, and local malls and departments stores, these dollars become income to the owners and workers in those enterprises. Likewise, these owners and workers in local restaurants, supermarkets, and other shops will, in turn, spend some of their "new" dollars on locally produced goods and services, so these dollars become income a third time to other local citizens.

Figure 2. Development of a Multiplier.

        Figure 2 illustrates this process. Round 1 shows an initial new dollar of income coming into the local economy from, for example, the increase in outside sales for the local factory. If 60 cents (or 60%) of this dollar is "leaked" outside the local economy via outside taxes, outside investments, and goods and services purchased from outside the local economy, then 40 cents (40%) will be re-spent locally. This is shown in Round 2.
        If, again, 40% of all income is re-spent locally, then 40% of the 40 cents in Round 2 will be spent again in the local economy. This results in 16 cents (.40 x 40 cents) being re-spent locally and 24 cents (.60 x 40 cents) of leakage in Round 3.
        The process continues as shown in Figure 2. Although six rounds of spending are shown in the figure, the process can go on indefinitely. However, the dollar amounts become progressively smaller in later rounds.
        What, then, is the total amount of new income which occurs in a local economy from each initial new dollar of earned income? The answer can be found for the example in Figure 2 by adding the new income at each of the six rounds. That is, the total amount of new income is the sum of:

           $1.00 from Round 1
        + $0.40 from Round 2
        + $0.16 from Round 3
        + $0.06 from Round 4
        + $0.02 from Round 5
        + $0.01 from Round 6
        = $1.65 of new income.

        So, in our example, $1.65 of new income and spending results from each initial new $1.00 of earned income. The ratio of $1.65 to $1.00 is 1.65. The number 1.65 is called the "income multiplier." The income multiplier can be used to estimate the total amount of new local spending resulting from an initial increase in local income. If, in our example, the local factory sees its sales to outside the area increase by $100,000, and if the income multiplier is 1.65, then the estimate of new local spending is $100,000 x 1.65, or $165,000.

SIZES OF MULTIPLIERS
        There are two commonly used multipliers. One is the income multiplier which was explained above. The second is the employment multiplier. The employment multiplier works the same way as the income multiplier. If the initial number of new jobs created by, say, an existing factory in the local economy expanding or a new business moving to the local area, is multiplied by the "employment multiplier," then the result is the total new employment in the local economy.
        How big are these income and employment multipliers? Sometimes claims are made that income multipliers are in the range of 5 to 7, meaning that $5 to $7 total dollars of income and spending are created in a local economy from each new dollar of initial spending. Such ranges for the income multiplier are totally out of line! A tremendous amount of "leakage" occurs in local economies, because most local economies "import" a significant amount of their goods and services.
        Table 1 gives average income and employment multipliers for North Carolina communities. The multipliers differ by industry because each industry has a slightly different structural relationship with other industries and hires a different number of workers per dollar of sales.
        As can be seen in Table 1, most of the income multipliers are in the range of 1.5 to 2.5. Most of the employment multipliers are in the range of 20 to 40 employees per $million in sales.

USING MULTIPLIERS

The formulas for using the income and employment multipliers are:
(1) initial annual change
in $ earned for county
× income multiplier = total annual change
in $ spending in county
(2) initial annual change in
$ earned for county, in $ millions
× employment multiplier = total change in jobs in county

Table 1. North Carolina Income and Employment Multipliers by Economic Sectors.
Income Multiplier Employment Multiplier
Agricultural products 2.00 25.9
Forestry and fishery products 1.51 8.8
Mining 1.82 20.4
New construction 2.28 35.9
Maintenance & repair construction 2.20 41.4
Manufacturing:
Food & tobacco processing 2.05 17.2
Textile products 2.68 33.4
Apparel 2.67 43.8
Paper & allied products 2.24 22.4
Printing & publishing 2.16 31.9
Chemicals & petroleum refining 1.93 18.4
Rubber & leather products 2.01 25.1
Lumber & wood products & furniture 2.42 36.6
Stone, clay, & glass products 2.07 29.1
Primary metal industries 2.06 21.1
Fabricated metal products 1.91 25.5
Non-electrical machinery 2.13 26.2
Electric & electronic equipment 2.15 28.1
Motor vehicles & equipment 2.06 23.0
Other transportation equipment 2.15 29.0
Instruments & related products 2.02 28.9
Other manufacturing 2.20 32.4
Transportation services 1.98 32.6
Communication 1.69 21.1
Public utility services 1.45 9.1
Wholesale trade 1.84 29.1
Retail trade 2.04 52.3
Finance 2.03 33.5
Insurance 2.36 38.5
Real estate 1.27 5.2
Hotels, lodging places, & amusements 1.92 44.7
Personal services 2.06 53.5
Business services 2.02 43.5
Restaurants 2.11 50.9
Health services 2.12 40.3
Other services 2.12 41.2
Source: U. S. Department of Commerce.

        Let's look in detail at each of these formulas and their components. The first component in each formula, "initial annual change in $ earned for county," can be a positive or a negative number. It is a positive number for an economic expansion, that is, for a local business increasing its sales or a new business opening in the county. It is a negative number for an economic decline, meaning a local business has downsized or has completely closed.
        The first component is best measured by the "annual change in the dollar value of sales to outside the county." That is, for the new local business, for the local business which is expanding its sales, for the local business which is reducing its sales, or for the local business which is closing its doors, we want the annual dollar value of change in sales to buyers who are located outside the county. For business expansions, this number will be positive, and for business declines, this number will be negative.
        The second component is the multiplier from Table 1. Use the multiplier from the industry which best fits the business that is expanding or contracting.
        The last component is the total annual change in spending in the county, in the case of formula (1), or the total change in jobs in the county, in the case of formula (2). These results are positive for economic expansion and negative for economic decline. The total change in spending occurs each year. The total change in jobs occurs as soon as the economic change is fully implemented and is maintained in succeeding years.

THE SPECIAL CASE OF CONSTRUCTION
        If a business expansion in a county involves new construction, such as construction of a new facility or an addition to an existing facility, then there will be a short-run impact on the local county economy in addition to the impacts identified in the above section.
        In this case, two other formulas are used to measure construction's impact. The formulas are:

(3) construction cost spent on local inputs × 2.28 = one-time new spending in county from construction
(4) construction cost spent on local inputs, in $millions × 35.9 = one-time new employment in county from construction

        In the first component of both formulas (3) and (4), it's important to use only the construction cost spent on local inputs. Money spent on inputs from outside the area won't be re-circulated in the local economy. The second components are multipliers for construction taken from Table 1. That is, in formula (3), 2.28 is the income multiplier for construction, and in formula (4), 35.9 is the employment multiplier for construction.
        It's important to recognize in formulas (3) and (4) that the answer in each calculation is a one-time change that only occurs during the construction phase of the business expansion. That is, these impacts don't occur each year. Rather, they occur over whatever time period the construction period lasts.

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