This article was cross-posted from NC Cooperative Extension Intranet

NC 10% Campaign Resources for Local Food Coordinators

Contacts

NC 10% Campaign Staff

  • Robyn Stout, robyn_stout@ncsu.edu, State Program Coordinator
  • Abbey Piner, abbey_piner@ncsu.edu, Education & Training Coordinator
  • Jannety Mosley, jmmosley@ncat.edu, NC Agricultural & Technical State University Extension Coordinator
Office Phone: 919-515-5362

NC Cooperative Extension Local Foods

  • Joanna Lelekacs, joanna_lelekacs@ncsu.edu, NC Cooperative Extension Coordinator for Local Foods
  • CES Help Desk, Email for assistance editing the county website or call 919-513-7000

District-level Local Food Coordinators

  • Western District – Bart Renner (Transylvania County),bart_renner@ncsu.edu, (828)884-3109
  • North Central District – Amy-Lynn Albertson (Davidson County),amy_albertson@ncsu.edu, (336)242-2091
  • South Central District – Paige Burns (Richmond County),paige_burns@ncsu.edu, (910)997-8255
  • Northeast District – Rebecca Liverman (Washington County),rebecca_liverman@ncsu.edu, (252)793-2163
  • Southeast District – Mark Seitz (Pender County),mark_seitz@ncsu.edu, (910)259-1235

County-level Local Food Coordinators

How do Agents use the NC 10% Campaign as an Outreach Tool? 

THE “HOW TO” PRESENTATIONS

This is an overview of the NC 10% Campaign, including background and objectives of the Campaign. These slides can be used by Local Food Coordinators to present the NC 10% Campaign to groups.
These are in-depth presentations that outline the agent/Campaign staff roles, Campaign processes, Campaign interfaces, and Campaign programs that Local Food Coordinators can use to engage consumers, businesses, and organizations with local foods. These are internal presentations.
  • [[media:‎ | editable Benefits of Buying Local, CURRENTLY BEING UPDATED]] ppt
Each LFC can edit the ppt to make it more directly applicable to your region.

CONNECTIONS WITH COOPERATIVE EXTENSION ONLINE SERVICES

Link to Cooperative Extension Wiki instructions.
  • Posting Local Foods Events to the NC 10% Public Calendar
Note: Instructions currently being updated by Cooperative Extension

FUNDING OPPORTUNITIES

This document provides information on how Local Food Coordinators Access and use of Salary-Released Funds from the NC 10% Campaign.
  • Currently no county-based funding for 2015. Stay tuned…..

CENTER FOR ENVIRONMENTAL FARMING SYSTEMS – LOCAL FOOD RESOURCES

Executive Summary of the CEFS (Center for Environmental Farming Systems) Farm to Fork State Action Guide. The 10% Campaign is an initiative that developed out of this State Action Guide.

NORTH CAROLINA COOPERATIVE EXTENSION – LOCAL FOOD RESOURCES & DOCUMENTS

This website lists Agent Resources from the NC Cooperative Extension, Local Foods Flagship Program’s Local Foods Web Portal.
This document provides the roles and responsibilities of Local Food Coordinators and the Selection Criteria within NC Cooperative Extension.

[edit]— Local Foods Programming by Sector —

SECTOR PROGRAMMING OVERVIEW VISUAL

CONSUMER

This presentation and document can be used to recruit and guide local food volunteers to help encourage Campaign membership in your county.
These can be printed front and back on an 8.5×11 sheet and folded to distribute at markets or events.
This is a trifold brochure that can be printed front and back on an 8.5 x 11 sheet. Contains research citations & produced by Cooperative Extension Local Food Flagship program.
Holiday Recipe Booklet (2010): donated by partner restaurants for distribution at promotional events, farmers’ markets, etc.

FARMS

FARMERS MARKET

This document can be used to brief Farmers Market Managers and event volunteers on the campaign and its goals.
These can be printed front and back on an 8.5×11 sheet and folded to distribute at markets or events.
Use this bingo game to encourage event-goers to visit vendor booths. Easy and Hard version. 2 cards per page. Editable table to make specific to your vendor list. Provide small round stickers to vendor booths as bingo pieces.

RESTAURANT

NC 10% Campaign – Dining Out on Local Food – Wake County pdf
NC 10% Campaign – Restaurant Partners on Busline – Wake County pdf

RETAIL, GROCERS, CO-OPS AND SUPPLIERS

  • In-store Marketing Signage and Demos
  • Delivery/CSA Box Newsletter & Logo Examples

COLLEGE & UNIVERSITY

SCHOOLS/YOUTH

GOVERNMENT

HEALTH CARE

COMMUNITY GROUPS/NON-PROFIT ORGs.

[edit]— Signage & Printed Materials —

This is an event flier that can be used to advertise public campaign events.
This pdf is intended for upright banner artwork.
  • [[media:Nc10percent 6ft x 2 ft vinyl SIGN design.pdf | 6ftx2ft Vinyl 10% Sign (with grommets) design] pdf
This pdf is intended for a hanging table or tent sign, good for outdoor events.
Sign for posting at events, on sign-up tables, on bulletin boards, etc.
Small postcard, intended as handout for promotional events or as check jacket insert for restaurant partners.
Square postcard, intended as handout for promotional events. Spanish version
Large member sign up card that includes campaign information.
New members can tear off and take the information with them, leaving their name, zipcode and email with you.
Use for signing up new members at events where internet is not available.

ONE-PAGERS

Overview of 10% Campaign to share with consumers and businesses.
This document can be used to brief Farmers Market Managers and event volunteers on the campaign and its goals.
This document provides guidelines on reporting procedures for Pledge of Purchase business partners and what is considered local for Campaign reporting.

[edit]— Business Partner Welcome Packet Example —

When a business signs up to partner with the Campaign, the Campaign staff will mail the following Welcome Packet to the new partner.
PLEDGE OF PURCHASE PARTNER

This letter is to be sent to new restaurant members and other Pledge of Purchase Partners of the campaign.
This document outlines a brief campaign overview for potential or new partners and members.
This document provides guidelines on reporting procedures for Pledge of Purchase business partners and what is considered local for Campaign reporting.
Sign for posting at events, on sign-up tables, on bulletin boards, etc.
Postcard, intended as handout for promotional events or as check jacket insert for restaurant partners.

PROMOTIONAL PARTNER

This letter is to be sent to new Promotional Partners (farms, farmers markets, etc.) of the campaign.
This document outlines a brief campaign overview for potential partners and members.
Sign for posting at events, on sign-up tables, on bulletin boards, etc.
Square postcard, intended as handout for promotional events.

[edit]— Logos —

NC 10% Campaign logo use is permitted at the discretion of County Extension Local Food Coordinators, and campaign partners for communications about and promotion of the 10% Campaign.

If an outside group requests use, please ensure they are formally participating in the Campaign before giving out our logo. We encourage creative use of the logo but please be considerate of the campaign goals when using. Partial use of a logo or a piece of a logo is not permitted.

[edit]— Tshirts & Totes —

Contact robyn_stout@ncsu.edu for tshirt/tote ordering information. Please note that state money cannot pay for tshirts & totes.

[edit]— Multi-media Communications —

Radio and PR Templates for Agents

This press release can be sent out to local news in your region. It is saved as a Word document so each LFC can insert their name and county into the press release.
This document can be used to notify local news about upcoming promotional events in your region. It is saved as a Word document so each LFC can insert their name, county, and event name into the Media Advisory.
Public Service Announcements, released to WKNC 88.1 in December 2010

Local magazine articles on the campaign, which can be used as handouts at events.

[edit]— Websites & Social Media —

Link to editable Business details for each Campaign Business/Organization/Institution Partner.
Link to list of Agent resources for using the NC 10% Campaign.

Seasonal Promotions

[edit]— Surveys —

  • [Local Food Coordinator Survey] 2015 survey coming soon…
This survey helps us guide campaign efforts to best suit LFC needs.
Summary of responses we received to the previous LFC survey.

[edit]— Archive —

Much of this information is dated. It is included here primarily for reference.

WEBINARS

June 29, 2010 Local Food Coordinator Webinar:

September 24, 2010 10% Campaign Update Webinar:

December 4, 2010 CFSA Sustainable Agriculture Conference:

March 1, 2011 eOrganic Webinar:

May 20, 2011 Co-hosted Webinar with the NCSARE PDP Project and Placer County California Extension Service. http://elluminate.wolfware.ncsu.edu/play_recording.html?recordingId=1261500883653_1305898252494
ADDITIONAL ARCHIVED RESOURCES

County based grassroots organizations (updated July 23, 2010) xls

  • Spreadsheet of organizations per county appropriate for 10% Campaign outreach efforts, such as Health Centers, Cooperatives, Farmers’ Markets, Environmental Education Centers, Public Health professionals, Hospitals, School Health Advisory Councils, Soil & Water Conservation, and Universities.

10% Campaign Roadmap of Initiatives (2010) pdf

  • This document provides an overview of our current 10% Campaign events. It shows the range of partners, promotional events, and goals per initiative. LFCs can use this roadmap of our current initiatives to brainstorm ideas to promote and expand the campaign within their region.

Local Food Coordinator Update Reports

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