1997 North Carolina Accommodations Survey
December 1997
Reporting the Responses for January 1997-December 1997
 
Statewide Results
The charts below illustrate statewide averages for occupancy and average daily rates.
Figure 1

Figure 2

 

 

 

Table 1 illustrates the changes in occupancy and average daily rates over the last four years. Note that comparisons are made with the Quarters of past years. Seasonal properties that were closed during these months are not included in the calculations.

Table 1. Comparison of Statewide Occupancy and Average Daily Rates, 1994-1997
 
1997
1996
1995
1994
(by month)
(by month)
(quarter\month)
(quarter\month)
Jan OCC
40.90%
32.38%
43.33%
53.39%
Jan ADR
$46.72 
$46.36 
$49.48 
$47.24 
Feb OCC
49.19%
39.50%
Feb ADR
$46.27 
$44.77 
Mar OCC
52.25%
44.47%
Mar ADR
$48.94 
$50.75 
Apr OCC
58.42%
50.25%
55.13%
58.86%
Apr ADR
$54.20 
$57.75 
$51.11 
$42.08 
May OCC
58.74%
55.20%
56.87%
May ADR
$56.73 
$57.23 
$60.00 
Jun OCC
58.57%
62.65%
62.62%
Jun ADR
$61.02 
$58.31 
$54.17 
Jul OCC
65.42%
66.05%
70.51%
56.94%
Jul ADR
$60.48 
$58.60 
$57.98 
$50.55 
Aug OCC
66.32%
62.04%
63.57%
Aug ADR
$63.89 
$63.89 
$62.47 
Sep OCC
51.81%
56.82%
60.73%
Sep ADR
$66.22 
$54.39 
$55.27 
Oct OCC
57.80%
59.05%
64.38%
48.38%
Oct ADR
$55.57 
$51.09 
$55.55 
$50.17 
Nov OCC
42.23%
44.68%
47.07%
Nov ADR
$58.70 
$51.60 
$53.07 
Dec OCC
38.30%
37.34%
39.73%
Dec ADR
$51.92 
$46.39 
$50.87 

 

Regional Results

The rest of this report presents the results of the monthly accommodations survey for January 1997-December 1997. The 7 economic development regions as defined by the North Carolina Travel and Tourism Division are used.

Table 2. Occupancy and Average Daily Rates by Economic Development Region
January, February, and March 1997

 
Region
 Jan OCC Jan ADR Feb OCC Feb ADR Mar OCC Mar ADR
1
22.70%
$62.55 
28.74%
$47.85 
25.25%
$57.52 
2
57.85%
$31.23 
54.88%
$42.35 
55.97%
$42.11 
3
53.18%
$45.12 
63.65%
$40.52 
68.81%
$47.77 
4
56.29%
$64.70 
56.72%
$57.52 
60.47%
$49.33 
5
32.16%
$48.14 
43.63%
$48.05 
46.48%
$55.63 
6
37.98%
$31.29 
61.98%
$41.57 
74.13%
$41.44 
7
26.18%
$44.04 
34.74%
$46.00 
34.66%
$48.78 
Statewide
40.90%
$46.72 
49.19%
$46.27 
52.25%
$48.94 
 

Table 3. Occupancy and Average Daily Rates by Economic Development Region
April, May, and June 1997.

Region
 Apr OCC Apr ADR May OCC May ADR Jun OCC Jun ADR
1
32.38%
$62.36 
39.07%
$67.77 
49.87%
$74.24 
2
70.73%
$32.85 
56.74%
$41.81 
57.38%
$45.60 
3
79.32%
$52.48 
69.24%
$49.70 
55.97%
$56.04 
4
73.44%
$73.77 
66.98%
$65.25 
71.29%
$66.88 
5
51.88%
$63.06 
59.62%
$65.56 
61.14%
$69.37 
6
60.19%
$45.31 
63.63%
$51.93 
55.22%
$49.61 
7
40.99%
$49.58 
55.88%
$55.10 
59.16%
$65.39 
Statewide
58.42%
$54.20 
58.74%
$56.73 
58.57%
$61.02 
 

Table 4. Occupancy and Average Daily Rates by Economic Development Region July, August, and September 1997  

Region
 Jul OCC Jul ADR
Aug OCC
Aug ADR
 Sep OCC Sep ADR
1
62.55%
$73.12 
61.81%
$71.10 
40.05%
$72.47 
2
61.96%
$45.21 
59.18%
$45.41 
54.23%
$44.11 
3
66.05%
$47.42 
59.06%
$57.21 
57.20%
$55.61 
4
66.81%
$64.26 
67.70%
$65.52 
68.92%
$70.23 
5
64.27%
$69.73 
74.37%
$75.45 
46.58%
$84.04 
6
68.71%
$54.10 
67.71%
$57.10 
49.39%
$49.57 
7
67.57%
$69.52 
74.37%
$75.45 
46.30%
$87.48 
Statewide
65.42%
$60.48 
66.32%
$63.89 
51.81%
$66.22 
 
Table 5. Occupancy and Average Daily Rates by Economic Development Region October, November, and December 1997
Region
 Oct OCC Oct ADR Nov OCC Nov ADR
Dec OCC
Dec ADR
1
62.91%
$74.77 
34.39%
$85.02 
33.97%
$60.11 
2
61.76%
$45.57 
49.58%
$45.22 
42.49%
$38.77 
3
68.90%
$57.68 
50.88%
$57.69 
46.32%
$61.20 
4
74.00%
$74.30 
66.05%
$72.03 
52.30%
$63.44 
5
44.02%
$46.37 
25.43%
$55.35 
25.07%
$50.88 
6
49.49%
$43.69 
45.50%
$38.91 
45.40%
$36.34 
7
43.52%
$46.61 
23.75%
$56.72 
22.53%
$52.70 
Statewide
57.80%
$55.57 
42.23%
$58.70 
38.30%
$51.92 
 

Results by Lodging Classification

In addition to stratifying by region, a breakdown of accommodations by lodging classification lends a helpful perspective to visitation trends. The Office of Park and Tourism Research asked accommodations to classify their properties in one of the following categories: full-service, limited service hotel/motel with restaurant facilities nearby, limited service hotel/ motel without restaurant nearby, and bed & breakfast. Below are the occupancy and average daily rates data according to these classifications.

Note these tables report only those properties that responded to the classification question. Many convention and visitor bureaus report an aggregated occupancy and average daily rate for their area. In these cases, a breakdown is not available. The maximum numbers of properties included in each classification are small: B&B = 18, Full Service = 11, Limited Service with Nearby Restaurant Facilities = 7, Limited Service without Nearby Restaurant Facilities = 36.

Table 6. Occupancy and Average Daily Rates by Lodging Classification

January, February, and March 1997

Lodging Classification
Jan OCC
Jan ADR
Feb OCC
Feb ADR
Mar OCC
Mar ADR
B&B
16.79%
$62.03
23.13%
$54.87
18.98%
$61.76
Full-service 
*
*
*
*
*
*
Limited without
40.43%
$57.54
43.22%
$45.50
43.81%
$54.32
Limited with
*
*
*
*
43.35%
$41.07
 

  Table 7. Occupancy and Average Daily Rates by Lodging Classification
April, May, and June 1997

Lodging Classification
Apr OCC
Apr ADR
May OCC
May ADR
Jun OCC
Jun ADR
B&B
36.62%
$72.26
42.02%
$83.21
52.81
87.72
Full-service 
*
*
*
*
*
*
Limited without
50.47%
$55.74
56.78%
$57.13
59.75
71.26
Limited with
43.45%
$49.44
58.52%
$54.50
*
*
 

Table 8. Occupancy and Average Daily Rates by Lodging Classification
July, August, and September 1997

Lodging Classification
Jul OCC
Jul ADR
Aug OCC
Aug ADR
Sep OCC
Sep ADR
B&B
61.51%
$69.37
68.44%
$91.79
44.99%
$70.40
Full-service 
*
*
60.00%
$97.51
40.56%
$100.04
Limited without
72.90%
$67.07
68.80%
$71.83
50.01%
$69.35
Limited with
*
*
*
*
*
*
 

Table 9. Occupancy and Average Daily Rates by Lodging Classification
October, November, and December, 1997

Lodging Classification
Oct OCC
Oct ADR
Nov OCC
Nov ADR
Dec OCC
Dec ADR
B&B
86.17%
$106.29
26.15%
$99.38
17.80%
$60.70
Full-service 
54.30%
$105.06
31.11%
$96.54
80.03%
$63.87
Limited without
66.18%
$60.78
41.18%
  
45.67%
$59.84
Limited with
*
*
*
*
22.21%
$40.20
*Insufficient data

 

Participating and Non-participating Counties

If one or more properties responded during the most recent reporting month, that county is counted as participating. Counties shown as not participating are those in which no properties returned the survey instrument. Some counties do not have properties selected for participation in the sample survey. The table reflects responses received for May, 1997.

Table 10. Participating and Non-participating Counties by Region
Region
Participating Counties
Non-participating Counties
1
 Alleghany, Ashe, Avery, Cherokee, Clay, Haywood, Jackson, Macon, Madison, McDowell, Polk, Rutherford, Swain, Watauga, Yancey Buncombe, Cleveland, Graham, Mitchell, Transylvania, Wilkes, 
2
 Burke, Caldwell, Catawba, Gaston, Iredell, , Stanley, Alexander, Anson, Cabarrus, Lincoln, Mecklenberg Rowan, Union, 
3
 Alamance, Davidson, Davie, Rockingham, Yadkin Caswell, Forsyth, Guilford, Randolph, Stokes, Surry, 
4
 Chatham, Durham, Johnston, Moore, Orange, Wake Franklin, Granville, Harnett, Lee, Person, Warren
5
 Carteret, Craven, Onslow Duplin, Edgcombe, Greene, Jones, Lenoir, Nash, Pamlico, Pitt, Wayne, Wilson
6
 Brunswick, Cumberland, Richmond,  Bladen, Columbus, Hoke, New Hanover, Pender, Robeson, Sampson, Scotland
7
 Beaufort, Dare, Hertford, Hyde, Washington Bertie, Camden, Chowan, Currituk, Gates, Halifax, Perquimans, Martin, Northampton, Pasquotank, Tyrell, 
 

We gratefully acknowledge the assistance of all the lodging properties that have participated in our data collection efforts in such a timely manner. If you have questions concerning the accommodations survey, please contact Dr. Gene Brothers (919-515-3699) or Samantha Mitchell (919-515-4515).