1996 North Carolina Accommodations Survey
December 1996
Reporting the Responses for March 1996-December 1996
 

Statewide Results

The charts below illustrate statewide averages for occupancy and average daily rates.

Figure 1

Figure 2

 

Table 1 illustrates the changes in occupancy and average daily rates over the last four years. Note that comparisons are made with the Quarters of past years. Seasonal properties that were closed during these months are not included in the calculations.

 

Table 1. Comparison of Statewide Occupancy and Average Daily Rates, 1994-1997
1997
1996
1995
1994
(by month)
(by month)
(quarter\month)
(quarter\month)
Jan OCC
40.90%
43.33%
53.39%
Jan ADR
$46.72 
$49.48 
$47.24 
Feb OCC
49.19%
Feb ADR
$46.27 
Mar OCC
52.25%
47.91%
Mar ADR
$48.94 
$48.06
Apr OCC
58.42%
56.83%
55.13%
58.86%
Apr ADR
$54.20 
$56.19
$51.11 
$42.08 
May OCC
58.74%
57.86%
56.87%
May ADR
$56.73 
$55.89
$60.00 
Jun OCC
58.57%
67.14%
62.62%
Jun ADR
$61.02 
$58.77
$54.17 
Jul OCC
65.42%
66.38%
70.51%
56.94%
Jul ADR
$60.48 
$57.78
$57.98 
$50.55 
Aug OCC
66.32%
65.15%
63.57%
Aug ADR
$63.89 
$63.09
$62.47 
Sep OCC
51.81%
62.10%
60.73%
Sep ADR
$66.22 
$50.63
$55.27 
Oct OCC
57.80%
63.85%
64.38%
48.38%
Oct ADR
$55.57 
$52.16
$55.55 
$50.17 
Nov OCC
42.23%
48.77%
47.07%
Nov ADR
$58.70 
$48.75
$53.07 
Dec OCC
38.30%
39.62%
39.73%
Dec ADR
$51.92 
$44.42
$50.87 

 

Regional Results

The rest of this report presents the results of the monthly accommodations survey for March 1996-December 1996. The 7 economic development regions as defined by the North Carolina Travel and Tourism Division are used.

Table 2. Occupancy and Average Daily Rates by Economic Development Region

March, April, May, and June 1996.
Region
 MarOCC MarADR  Apr OCC Apr ADR  MayOCC Ma ADR  Jun OCC Jun ADR 
1
23.60%
$ 57.90 
31.63%
$ 79.60 
34.10%
$ 59.88 
43.51%
$ 61.51 
2
57.02%
$ 39.38 
67.59%
$ 45.72 
57.24%
$ 52.00 
71.43%
$ 48.38 
3
64.46%
$ 57.63 
77.51%
$ 52.71 
73.87%
$ 52.81 
77.35%
$ 51.52 
4
57.51%
$ 58.29 
61.97%
$ 56.77 
65.11%
$ 57.34 
73.49%
$ 66.53 
5
49.97%
$ 27.77 
55.47%
$ 49.92 
58.57%
$ 56.26 
68.52%
$ 56.31 
6
48.36%
$ 49.53 
55.29%
$ 48.77 
66.57%
$ 58.15 
74.36%
$ 65.53 
7
34.47%
$ 45.88 
48.35%
$ 59.84 
49.53%
$ 54.79 
61.32%
$ 61.64 
Statewide
47.91%
$ 48.06 
56.83%
$ 56.19 
57.86%
$ 55.89 
67.14%
$ 58.77 
 

Table 3. Occupancy and Average Daily Rates by Economic Development Region

July, August, and September 1996
Region
 Jul OCC Jul ADR 
Aug OCC
Aug ADR 
 SepOCC SepADR 
1
54.32%
$ 68.24 
51.46%
$ 70.30 
37.11%
$ 65.11 
2
49.53%
$ 40.89 
60.81%
$ 40.27 
59.60%
$ 39.11 
3
84.15%
$ 53.58 
82.55%
$ 53.27 
76.54%
$ 48.70 
4
66.85%
$ 57.45 
66.61%
$ 63.46 
77.90%
$ 65.59 
5
71.63%
$ 63.34 
68.62%
$ 68.41 
65.05%
$ 36.08 
6
70.05%
$ 48.75 
57.26%
$ 73.05 
68.60%
$ 44.85 
7
68.10%
$ 72.18 
68.73%
$ 72.85 
49.89%
$ 54.99 
Statewide
66.38%
$ 57.78 
65.15%
$ 63.09 
62.10%
$ 50.63 

 

Table 4. Occupancy and Average Daily Rates by Economic Development Region

October, November, and December 1996
Region
 Oct OCC Oct ADR  Nov OCC Nov ADR 
Dec OCC
Dec ADR 
1
57.74%
$ 61.34 
33.16%
$ 72.60 
26.61%
$ 54.95 
2
65.66%
$ 43.78 
44.33%
$ 37.68 
46.25%
$ 39.11 
3
79.04%
$ 48.17 
68.39%
$ 43.77 
53.93%
$ 45.58 
4
77.79%
$ 64.67 
62.43%
$ 64.91 
48.71%
$ 54.30 
5
59.63%
$ 53.62 
41.69%
$ 40.87 
38.34%
$ 38.02 
6
62.70%
$ 44.74 
48.92%
$ 35.27 
35.89%
$ 30.27 
7
44.38%
$ 48.79 
42.48%
$ 46.12 
27.60%
$ 48.69 
Statewide
63.85%
$ 52.16 
48.77%
$ 48.75 
39.62%
$ 44.42 
 

Results by Lodging Classification

In addition to stratifying by region, a breakdown of accommodations by lodging classification lends a helpful perspective to visitation trends. The Office of Park and Tourism Research asked accommodations to classify their properties in one of the following categories: full-service, limited service hotel/motel with restaurant facilities nearby, limited service hotel/ motel without restaurant nearby, and bed & breakfast. Below are the occupancy and average daily rates data according to these classifications.

Note these tables report only those properties that responded to the classification question. Many convention and visitor bureaus report an aggregated occupancy and average daily rate for their area. In these cases, a breakdown is not available. The maximum numbers of properties included in each classification are small: B&B = 18, Full Service = 11, Limited Service with Nearby Restaurant Facilities = 7, Limited Service without Nearby Restaurant Facilities = 36.

 

Table 5. Occupancy and Average Daily Rates by Lodging Classification

March, April, May, and June 1996

Lodging Classification
Mar OCC
Mar ADR
Apr OCC
Apr ADR
May OCC
May ADR
Jun OCC
Jun ADR
B&B
18.29%
$62.28
31.36%
$66.11
38.74%
$64.96
48.63%
$65.78
Full-service 
74.13%
$63.11
49.20%
$63.87
53.58%
$63.34
53.13%
$76.48
Limited without
44.54%
$43.00
57.70%
$55.55
54.32%
$56.62
68.30%
$56.72
Limited with
32.97%
$38.67
67.50%
$63.05
63.60%
$49.97
81.32%
$66.48
 

Table 6. Occupancy and Average Daily Rates by Lodging Classification

July, August, and September 1996

Lodging Classification
Jul OCC
Jul ADR
Aug OCC
Aug ADR
Sep OCC
Sep ADR
B&B
50.00%
$67.73
51.87%
$69.84
40.99%
$57.70
Full-service 
70.58%
$64.74
77.75%
$58.02
39.68%
$64.08
Limited without
75.67%
$65.47
75.53%
$60.80
61.17%
$60.25
Limited with
67.67%
$61.08
68.98%
$60.64
50.18%
$54.82
 

Table 7. Occupancy and Average Daily Rates by Lodging Classification

October, November, and December, 1996

Lodging Classification
Oct OCC
Oct ADR
Nov OCC
Nov ADR
Dec OCC
Dec ADR
B&B
48.17%
$63.64
24.86%
$82.44
20.05%
$60.83
Full-service 
*
*
65.88%
$62.75
*
*
Limited without
65.88%
$54.35
51.39%
$53.80
40.31%
$47.80
Limited with
55.81%
$50.14
37.50%
$39.79
36.70%
$39.71
*Insufficient data

Participating and Non-participating Counties

If one or more properties responded during the most recent reporting month, that county is counted as participating. Counties shown as not participating are those in which no properties returned the survey instrument. Some counties do not have properties selected for participation in the sample survey. The table reflects responses received for December, 1996.

Table 8. Participating and Non-participating Counties by Region
Region
Participating Counties
Non-participating Counties
1
 Alleghany, Ashe, Avery, Burke, Caldwell, Cherokee, Clay, Haywood, Jackson, Macon, Madison, Mitchell, Polk, Rutherford, Swain, Watauga, Yancey Buncombe, Cleveland, Graham, Henderson, McDowell, Transylvania, Wilkes, 
2
 Alexander, Catawba, Gaston, Rowan, Stanley, Anson, Cabarrus, Iredell, Lincoln, Mecklenberg, Union, 
3
 Alamance, Davidson, Davie, Randolph, Rockingham, Yadkin Caswell, Forsyth, Guilford, Stokes, Surry, 
4
 Chatham, Durham, Johnston, Moore, Orange, Wake Franklin, Granville, Harnett, Lee, Person, Warren
5
 Carteret, Craven, Nash, Onslow, Pitt, Duplin, Edgcombe, Greene, Jones, Lenoir, Pamlico, Wayne, Wilson
6
 Brunswick, Cumberland, New Hanover, Richmond,  Bladen, Columbus, Hoke, Pender, Robeson, Sampson, Scotland
7
 Currituk, Dare, Halifax, Hertford, Hyde, Martin, Washington Beaufort, Bertie, Camden, Chowan, Gates, Perquimans, Northampton, Pasquotank, Tyrell, 
 

We gratefully acknowledge the assistance of all the lodging properties that have participated in our data collection efforts in such a timely manner. If you have questions concerning the accommodations survey, please contact Dr. Gene Brothers (919-515-3699) or Samantha Mitchell (919-515-9571).