Triad Region Gross Sales

Piedmont Triad Partnership Region

"Gross Sales Hotels, Motels, & Cottages" 1993-1997

Triad Region	93/94	94/95	95/96	96/97
Alamance	$ 8,011,910	$ 8,396,284	$ 9,633,309	$ 9,372,553
Caswell	*	*	*	*
Davidson	5,449,268	4,962,521	5,148,561	5,329,109
Davie	409,936	379,705	395,676	278,755
Forsyth	51,112,327	51,522,122	53,006,580	50,009,976
Guilford	97,644,397	106,761,437	123,745,421	133,517,177
Montgomery	*	*	*	*
Randolph	6,348,756	5,976,784	4,960,931	4,965,007
Rockingham	2,757,653	3,160,245	3,531,476	3,972,644
Stokes	*	*	*	*
Surry	1,888,723	1,921,509	2,318,467	3,448,720
Yadkin	4,463,176	5,527,451	5,410,186	5,644,079
Triad Totals	$ 178,086,146	$ 188,608,058	$ 208,150,607	$ 216,538,020

Guilford % of Total	55%	57%	59%	62%
% Sales Increase		9%	16%	8%
Forsyth % of Total	29%	27%	25%	23%
% Sales Increase		1%	3%	-6%
All Others % of Total	16%	16%	15%	15%
% Sales Increase		3%	4%	5%

North Carolina Hotel/Motel Room Inventory and Product Share

County/City	1995	*Product*	1996	*Product*	1997	*Product*	1998	*Product*
Triad Region		*Share*		*Share*		*Share*		*Share*
Alamance/Burlington	1198	7.1%	1198	6.9%	1273	7.1%	1459	7.8%
Davidson/Lexington	694	4.1%	694	4.0%	694	3.9%	694	3.7%
Davie	113	0.7%	113	0.7%	131	0.7%	131	0.7%
Forsyth/Winston-Salem	4220	25.0%	4444	25.6%	4500	25.1%	4690	25.2%
Guilford/Greensboro	8851	52.4%	9051	52.1%	9178	51.2%	9531	51.1%
Montgomery/Troy	28	0.2%	28	0.2%	71	0.4%	71	0.4%
Randolph/Asheboro	338	2.0%	338	1.9%	442	2.5%	442	2.4%
Rockingham	470	2.8%	470	2.7%	577	3.2%	577	3.1%
Stokes/Danbury	45	0.3%	48	0.3%	48	0.3%	48	0.3%
Surry/Dobson	403	2.4%	477	2.7%	477	2.7%	477	2.6%
Yadkin/Yadkinville	520	3.1%	520	3.0%	520	2.9%	520	2.8%
Triad Totals	16880	100.0%	17381	100%	17911	100%	18640	100%

Forsyth % of Total		*25%*		*26%*		*25%*		*25%*
Guilford % of Total		*52%*		*52%*		*51%*		*51%*
All Other Counties % of Total		*23%*		*22%*		*24%*		*24%*

*The information in this report is based upon research from sources considered reliable, is intended solely for the internal purposes of our membership, and may not be published in any manner unless authorized by the North Carolina Hotel & Motel Association. Copyright 1998 NCHMA.