1997-1998 North Carolina Accommodations Survey
September 1998
Reporting the responses for October 1997- September 1998
Statewide Results
The charts below illustrate statewide averages for occupancy and average daily rates.

 

Figure 1
 
Figure 2

Table1 illustrates the changes in occupancy and average daily rates over the last four years. Note that comparisons are made with the Quarters of past years. Comparisons also reflect a change in Economic Development Regions as of January 1997. Seasonal properties that were closed during these months are not included in the calculations.

Table 1. Comparison of Statewide Occupancy and Average Daily Rates, 1994-1998
 

1998
1997
1996
1995
1994
(by month)
(by month)
(by month)
(quarter\month)
(quarter\month)
Jan OCC
37.38%
40.94%
32.38%
43.33%
53.39%
Jan ADR
$53.85 
$47.56 
$46.36 
$49.48 
$47.24 
Feb OCC
44.62%
49.53%
39.50%
Feb ADR
$55.41 
$46.99 
$44.77 
Mar OCC
49.24%
52.55%
47.91%
Mar ADR
$53.89 
$49.70 
$48.06 
Apr OCC
55.76%
58.42%
56.83%
55.13%
58.86%
Apr ADR
$58.91 
$54.20 
$56.19 
$51.11 
$42.08 
May OCC
59.03%
58.74%
57.86%
56.87%
May ADR
$61.73 
$56.73 
$55.89 
$60.00 
Jun OCC
63.90%
58.36%
67.14%
62.62%
Jun ADR
$65.11 
$60.92 
$58.77 
$54.17 
Jul OCC
67.76%
65.21%
66.38%
70.51%
56.94%
Jul ADR
$70.14 
$60.34 
$57.78 
$57.98 
$50.55 
Aug OCC
65.94%
64.51%
65.15%
63.57%
Aug ADR
$65.54 
$63.98 
$63.09 
$62.47 
Sep OCC
61.82%
52.47%
62.10%
60.73%
Sep ADR
$60.15 
$63.16 
$50.63 
$55.27 
Oct OCC
59.01%
63.85%
64.38%
48.38%
Oct ADR
$56.32 
$52.16 
$55.55 
$50.17 
Nov OCC
44.90%
48.77%
47.07%
Nov ADR
$57.28 
$48.75 
$53.07 
Dec OCC
39.44%
39.62%
39.73%
Dec ADR
$51.91 
$44.42 
$50.87 
 

Regional Results

The rest of this report presents the results of the monthly accommodations survey for October 1997 through September 1998. The 7 economic development regions as defined by the North Carolina Travel and Tourism Division are used.

Table 2 Occupancy and Average Daily Rates by Economic Development Region October, November and December 1997

Region
Oct OCC
Oct ADR
Nov OCC
Nov ADR
Dec OCC
Dec ADR
1
61.54%
$74.29 
33.54%
$83.60 
33.61%
$59.62 
2
61.76%
$45.57 
49.58%
$45.22 
42.49%
$38.77 
3
68.90%
$57.68 
50.88%
$57.69 
46.32%
$61.20 
4
74.00%
$74.30 
66.05%
$72.03 
52.30%
$63.44 
5
53.86%
$52.12 
45.02%
$46.84 
33.44%
$51.34 
6
49.49%
$43.69 
45.50%
$38.91 
45.40%
$36.34 
7
43.52%
$46.61 
23.75%
$56.72 
22.53%
$52.70 
Statewide
59.01%
$56.32 
44.90%
$57.28 
39.44%
$51.91 
 

Table 3 Occupancy and Average Daily Rates by Economic Development Region January, February and March 1998

Region 
Jan OCC
Jan ADR
Feb OCC 
Feb ADR
MarOCC
MarADR
1
22.25%
$70.39 
23.69%
$68.79 
28.84%
$53.84 
2
48.88%
$45.11 
52.36%
$45.52 
60.24%
$43.63 
3
46.86%
$51.54 
55.65%
$50.01 
63.15%
$49.97 
4
55.58%
$70.65 
67.57%
$70.31 
70.34%
$74.28 
5
30.27%
$59.46 
32.66%
$59.65 
48.58%
$58.27 
6
37.55%
$33.98 
52.54%
$36.97 
39.08%
$48.59 
7
20.28%
$45.85 
27.86%
$56.60 
34.44%
$48.68 
Statewide
37.38%
$53.85 
44.62%
$55.41 
49.24%
$53.89 
 

Table 4 Occupancy and Average Daily Rates by Economic Development Region April, May and June 1998

Region
 Apr OCC Apr ADR MayOCC MayADR Jun OCC Jun ADR
1
28.38%
$60.93 
41.19%
$63.29 
44.44%
$63.59 
2
60.09%
$44.08 
59.59%
$35.05 
59.21%
$43.32 
3
70.62%
$55.75 
68.23%
$53.83 
67.47%
$51.18 
4
81.24%
$75.11 
74.70%
$83.75 
75.68%
$76.64 
5
53.14%
$69.11 
59.47%
$76.61 
72.40%
$77.00 
6
50.64%
$54.26 
56.06%
$50.91 
66.50%
$67.98 
7
46.26%
$53.15 
53.95%
$68.68 
61.61%
$76.05 
Statewide
55.76%
$58.91 
59.03%
$61.73 
63.90%
$65.11 
 

Table 5 Occupancy and Average Daily Rates by Economic Development Region July, August and September 1998

Region
 Jul OCC Jul ADR AugOCC AugADR SepOCC SepADR
1
54.51%
$73.45 
52.05%
$68.66 
38.66%
$66.33 
2
62.56%
$45.75 
72.81%
$49.22 
70.08%
$47.55 
3
74.21%
$53.74 
66.94%
$51.59 
63.46%
$53.10 
4
67.99%
$70.72 
73.61%
$67.44 
71.40%
$67.92 
5
79.75%
$97.82 
67.49%
$81.87 
63.45%
$70.30 
6
71.35%
$75.14 
69.21%
$56.41 
70.86%
$55.15 
7
63.98%
$74.39 
59.47%
$83.60 
54.82%
$60.67 
Statewide
67.76%
$70.14 
65.94%
$65.54 
61.82%
$60.15 
 

Results by Lodging Classification

In addition to stratifying by region, a breakdown of accommodations by lodging classification lends a helpful perspective to visitation trends. The Office of Park and Tourism Research asked accommodations to classify their properties in one of the following categories: full-service, limited service hotel/motel with restaurant facilities nearby, limited service hotel/ motel without restaurant nearby, and bed & breakfast. Below are the occupancy and average daily rates data according to these classifications.

Note these tables report only those properties that responded to the classification question. Many convention and visitor bureaus report an aggregated occupancy and average daily rate for their area. In these cases, a breakdown is not available. The maximum numbers of properties included in each classification are small: B&B = 18, Full Service = 11, Limited Service with Nearby Restaurant Facilities = 7, Limited Service without Nearby Restaurant Facilities = 36.

 

Table 6 Occupancy and Average Daily Rates by Lodging Classification October, November and December 1997

Lodging Classification
Oct OCC
Oct ADR
Nov OCC
Nov ADR
Dec OCC
Dec ADR
B&B
44.99%
$70.40
86.17%
$106.29
26.15%
$99.38
Full-service 
40.56%
$100.04
54.30%
$105.06
31.11%
$96.54
Limited without
50.01%
$69.35
66.18%
$60.78
41.18%
  
Limited with
*
*
*
*
*
*
 

Table 7 Occupancy and Average Daily Rates by Lodging Classification January, February and March 1998

Lodging Classification
Jan OCC
Jan ADR
Feb OCC
Feb ADR
Mar OCC
Mar ADR
B&B
17.22%
$40.88
20.72%
$66.50
24.30%
$59.62
Full-service 
*
*
26.91%
$41.17
43.60%
$53.91
Limited without
42.48%
$53.07
42.55%
$56.16
41.70%
$49.97
Limited with
*
*
30.36%
$45.29
46.00%
$44.53
 

Table 8 Occupancy and Average Daily Rates by Lodging Classification April, May and June 1998

Lodging Classification
Apr OCC
Apr ADR
May OCC
May ADR
Jun OCC
Jun ADR
B&B
34.41%
$67.91
40.98%
$81.66
43.46%
$74.35
Full-service 
65.97%
$73.96
*
*
*
*
Limited without
52.51%
$60.58
56.51%
$64.22
69.30%
$70.20
Limited with
73.08%
$50.16
71.30%
$59.20
*
*
 

Table 9 Occupancy and Average Daily Rates by Lodging Classification July, August and September 1998

Lodging Classification
Jul OCC
Jul ADR
Aug OCC
Aug ADR
Sep OCC
Sep ADR
B&B
52.23%
$97.27
40.45%
$68.03
34.84%
$74.18
Full-service 
*
*
*
*
44.94%
$69.35
Limited without
79.47%
$69.25
71.24%
$55.90
76.84%
$28.90
Limited with
*
*
81.45%
 $59.83
62.81%
$84.47
 

Participating and Non-participating Counties

If one or more properties responded during the most recent reporting month, that county is counted as participating. Counties shown as not participating are those in which no properties returned the survey instrument. Some counties do not have properties selected for participation in the sample survey. The table reflects responses received for September, 1998.

Table 10. Participating and Non-participating Counties by Region
 

Region
Participating Counties
Non-participating Counties
1
 Alleghany, Avery, Buncombe, Burke, Haywood, Jackson, Macon, Madison, McDowell, Polk, Rutherford, Swain, Watauga Ashe, Caldwell, Clay, Cherokee, Cleveland, Graham, Mitchell, Transylvania, Wilkes, Yancey
2
 Catawba, Gaston, Iredell, Mecklenberg, Rowan, Stanley Alexander, Anson, Cabarrus, Lincoln, Union, 
3
 Alamance, Davidson, Davie, Rockingham, Yadkin Caswell, Forsyth, Guilford, Randolph, Stokes, Surry, 
4
 Chatham, Durham, Johnston, Moore, Orange, Wake Franklin, Granville, Harnett, Lee, Person, Warren
5
 Carteret, Craven, Nash, Onslow Duplin, Edgcombe, Greene, Jones, Lenoir, Pamlico, Pitt, Wayne, Wilson
6
 Brunswick, New Hanover, Pender, Richmond Bladen, Columbus, Cumberland, Hoke, Robeson, Sampson, Scotland
7
 Beaufort, Chowan, Dare, Hertford, Hyde  Bertie, Camden, , Currituk, Gates, Halifax, Martin Perquimans, Northampton, Pasquotank, Tyrell, Washington
 

We gratefully acknowledge the assistance of all the lodging properties that have participated in our data collection efforts in such a timely manner. If you have questions concerning the accommodations survey, please contact Dr. Gene Brothers (919-515-3699) or Samantha Mitchell (919-788-9389).