1999-2000 North Carolina Accommodations Survey
October 2000
Reporting the responses for November 1999- October 2000

Statewide Results
The charts below illustrate statewide averages for occupancy and average daily rates.

Figure 1

 

Figure 2




Table1 illustrates the changes in occupancy and average daily rates over the last five years. Note that comparisons are made with the Quarters of past years. Comparisons also reflect a change in Economic Development Regions as of October 1997. Seasonal properties that were closed during these months are not included in the calculations.

Table 1. Comparison of Statewide Occupancy and Average Daily Rates, 1996-2000

2000
1999
1998
1997
1996
(by month)
(by month)
(by month)
(by month)
(by month)
Jan OCC
41.76%
$54.32 
37.38%
40.94%
32.38%
Jan ADR
$59.25 
36.95%
$53.85 
$47.56 
$46.36 
Feb OCC
45.98%
45.70%
44.62%
49.53%
39.50%
Feb ADR
$61.35 
$52.70 
$55.41 
$46.99 
$44.77 
Mar OCC
50.69%
46.45%
49.24%
52.55%
47.91%
Mar ADR
$62.76 
$56.92 
$53.89 
$49.70 
$48.06 
Apr OCC
59.84%
56.90%
55.76%
58.42%
56.83%
Apr ADR
$71.10 
$59.48 
$58.91 
$54.20 
$56.19 
May OCC
59.92%
56.06%
59.03%
58.74%
57.86%
May ADR
$72.66 
$64.24 
$61.73 
$56.73 
$55.89 
Jun OCC
62.77%
61.61%
63.90%
58.36%
67.14%
Jun ADR
$69.99 
$61.71 
$65.11 
$60.92 
$58.77 
Jul OCC
61.33%
68.59%
69.10%
65.21%
66.38%
Jul ADR
$65.39 
$70.65 
$67.50 
$60.34 
$57.78 
Aug OCC
61.07%
60.25%
64.58%
64.51%
65.15%
Aug ADR
$63.92 
$68.77 
$64.91 
$63.98 
$63.09 
Sep OCC
57.80%
53.26%
61.84%
52.47%
62.10%
Sep ADR
$64.76 
$73.97 
$59.86 
$63.16 
$50.63 
Oct OCC
63.13%
60.96%
63.83%
59.01%
63.85%
Oct ADR
$57.86 
$68.08 
$63.03 
$56.32 
$52.16 
Nov OCC
53.15%
49.05%
44.90%
48.77%
Nov ADR
$61.26 
$57.73 
$57.28 
$48.75 
Dec OCC
44.17%
37.28%
39.44%
39.62%
Dec ADR
$57.81 
$54.49 
$51.91 
$44.42 

Regional Results

The rest of this report presents the results of the monthly accommodations survey for November 1999 through October 2000. The 7 economic development regions as defined by the North Carolina Travel and Tourism Division are used.

Table 2 Occupancy and Average Daily Rates by Economic Development Region
November, December 1999 and January 2000

Region
 NovOCC NovADR DecOCC DecADR JanOCC JanADR
1
37.58%
$88.56 
28.97%
$80.32 
22.00%
$77.83 
2
54.37%
$41.05 
55.65%
$41.70 
48.90%
$47.63 
3
56.42%
$55.50 
42.81%
$53.85 
47.57%
$48.30 
4
55.56%
$73.74 
37.84%
$73.75 
47.81%
$71.76 
5
41.95%
$65.32 
30.40%
$68.79 
17.69%
$60.27 
6
49.25%
$64.04 
43.34%
$68.59 
44.72%
$62.28 
7
61.33%
$67.92 
54.98%
$40.18 
43.87%
$65.25 
Statewide
53.15%
$61.26 
44.17%
$57.81 
41.76%
$59.25 

Table 3 Occupancy and Average Daily Rates by Economic Development Region
February, March and April 2000

Region 
 FebOCC FebADR MarOCC MarADR AprOCC AprADR
1
27.57%
$73.20 
29.62%
$64.09 
40.77%
$69.93 
2
55.98%
$47.14 
53.33%
$46.46 
62.05%
$48.13 
3
59.44%
$50.85 
65.21%
$50.82 
76.07%
$61.37 
4
50.52%
$75.69 
54.65%
$81.27 
54.36%
$87.95 
5
30.63%
$54.96 
35.95%
$70.08 
56.52%
$92.96 
6
45.06%
$61.41 
49.92%
$65.71 
52.60%
$59.49 
7
34.26%
$78.05 
45.11%
$62.25 
57.42%
$76.67 
Statewide
45.98%
$61.35 
50.69%
$62.76 
59.84%
$71.10 

Table 4 Occupancy and Average Daily Rates by Economic Development Region
May, June and July 2000

Region
 MayOCC MayADR JunOCC JunADR JulOCC JulADR
1
37.19%
$80.42 
50.37%
$83.92 
60.29%
$83.98 
2
44.40%
$48.75 
46.57%
$47.04 
52.57%
$36.92 
3
73.13%
$52.22 
68.97%
$49.02 
66.16%
$57.06 
4
53.15%
$77.60 
51.49%
$79.94 
47.55%
$71.02 
5
53.91%
$88.71 
76.13%
$90.70 
64.07%
$81.76 
6
66.01%
$68.05 
67.16%
$66.94 
70.23%
$60.71 
7
68.94%
$100.62 
66.31%
$86.33 
67.38%
$84.89 
Statewide
59.92%
$72.66 
62.77%
$69.99 
61.33%
$65.39 

Table 5 Occupancy and Average Daily Rates by Economic Development Region
August, September and October 2000

Region
 AugOCC AugADR SepOCC SepADR OctOCC OctADR
1
48.13%
$82.62 
46.20%
$82.65 
58.08%
$96.95 
2
58.60%
$36.28 
49.37%
$36.34 
52.06%
$41.44 
3
69.30%
$54.56 
65.81%
$64.98 
74.66%
$56.56 
4
53.08%
$79.10 
57.65%
$94.02 
51.36%
$86.98 
5
55.48%
$83.96 
55.29%
$77.97 
67.43%
$69.96 
6
61.16%
$58.62 
53.54%
$56.34 
62.43%
$53.33 
7
68.79%
$71.01 
65.16%
$58.93 
70.85%
$38.90 
Statewide
61.07%
$63.92 
57.80%
$64.76 
63.13%
$57.86 

Results by Lodging Classification

In addition to stratifying by region, a breakdown of accommodations by lodging classification lends a helpful perspective to visitation trends. The Office of Park and Tourism Research asked accommodations to classify their properties in one of the following categories: full-service, limited service hotel/motel with restaurant facilities nearby, limited service hotel/ motel without restaurant nearby, and bed & breakfast. Below are the occupancy and average daily rates data according to these classifications. Note these tables report only those properties that responded to the classification question. Many convention and visitor bureaus report an aggregated occupancy and average daily rate for their area. In these cases, a breakdown is not available. The maximum numbers of properties included in each classification are small: B&B = 111, Full Service = 10, Limited Service with Nearby Restaurant Facilities = 10, Limited Service without Nearby Restaurant Facilities = 33.

Table 6 Occupancy and Average Daily Rates by Lodging Classification
November, December 1999 and January 2000

Lodging Classification
Nov OCC
Nov ADR
Dec OCC
Dec ADR
Jan OCC
Jan ADR
B&B
37.81%
$107.68
30.85%
$96.75
16.57%
$95.93
Full-service 
52.10%
$58.72
31.90%
$85.08
36.81%
$79.27
Limited without
58.16%
$75.48
22.19%
$47.61
33.28%
$74.70
Limited with
*
*
*
*
*
*

Table 7 Occupancy and Average Daily Rates by Lodging Classification
February, March and April 2000

Lodging Classification
Feb OCC
Feb ADR
Mar OCC
Mar ADR
Apr OCC
Apr ADR
B&B
22.21%
$88.10
28.36%
$83.62
35.87 %
$91.52
Full-service 
50.12%
$92.16
68.34%
$115.3 
*
* 
Limited without
48.35%
$52.00
35.62%
$74.48 
48.92%
$63.98
Limited with
47.42*
$42.24
35.07%
$ 43.69
*
* 

Table 8 Occupancy and Average Daily Rates by Lodging Classification
May, June and July 2000

Lodging Classification
May OCC
May ADR
June OCC
June ADR
July OCC
July ADR
B&B
38.87 %
$95.46
35.87%
$91.52
52.92%
$103.73
Full-service 
*
* 
*
* 
*
* 
Limited without
53.54%
$72.37
48.92%
$63.98
78.32%
$69.94
Limited with
*
* 
*
* 
*
* 

Table 9 Occupancy and Average Daily Rates by Lodging Classification
August, September and October 2000

Lodging Classification
Aug OCC
Aug ADR
Sept OCC
Sept ADR
Oct OCC
Oct ADR
B&B
52.92%
$103.73
40.14%
$112.01
74.72%
$60.04
Full-service 
*
* 
*
* 
*
* 
Limited without
78.32%
$69.94
61.22%
$75.07
49.05%
$135.85
Limited with
*
* 
64.19%
$64.84
59.11%
$59.92

 

Participating and Non-participating Counties

If one or more properties responded during the most recent reporting month, that county is counted as participating. Counties shown as not participating are those in which no properties returned the survey instrument. Some counties do not have properties selected for participation in the sample survey. The table reflects responses received for October, 2000

Table 10. Participating and Non-participating Counties by Region

Region
Participating Counties
Non-participating Counties
1
 Avery, Cherokee, Cherokee Reservation, Haywood, Madison, Swain, Yancey, Watauga, Rutherford, Jackson Alleghany, Ashe, Burke, Clay , Graham, Mitchell, Polk, Transylvania, Wilkes, Caldwell, Stokes, Henderson, Macon, McDowell, Buncombe
2
 Catawba, Rowan, Cleveland Alexander, Anson, Cabarrus, Iredell, Lincoln, Stanley, Union, Gaston, Mecklenberg
3
 Rockingham, Winston Caswell, Davidson, Davie, Guilford, Randolph, Stokes, Surry, Alamance, Forsyth, Yadkin
4
 Chatham, Moore, Onslow Franklin, Granville, Johnston, Lee, Person, Vance, Wake, Warren, Durham, Harnett, Orange
5
 Carteret, Craven Duplin, Edgcombe, Greene, Jones, Lenoir, Pitt, Wayne, Wilson, 
6
 Brunswick, New Hanover, Richmond, Scotland Bladen, Hoke, Pender, Robeson, Sampson, Columbus, Cumberland
7
 Hertford, Martin, Beaufort Bertie, Camden, Currituk, Gates, Halifax, Hyde, Northampton, Pasquotank, Perquimans, Tyrell, Washington, Chowan, Dare

 

We gratefully acknowledge the assistance of all the lodging properties that have participated in our data collection efforts in such a timely manner. If you have questions concerning the accommodations survey, please contact Dr. Gene Brothers (919-515-3699) or Parul Shah (919-515-9515).
Monthly report available at http://www.ces.ncsu.edu/depts/tourism/optr/zreport.htm