1998-1999 North Carolina Accommodations Survey
November 1999
Reporting the responses for December 1998- November 1999

Statewide Results
The charts below illustrate statewide averages for occupancy and average daily rates.

Figure 1

Figure 2

Table1 illustrates the changes in occupancy and average daily rates over the last five years. Note that comparisons are made with the Quarters of past years. Comparisons also reflect a change in Economic Development Regions as of January 1997. Seasonal properties that were closed during these months are not included in the calculations.

Table 1. Comparison of Statewide Occupancy and Average Daily Rates, 1995-1999

1999
1998
1997
1996
1995
(by month)
(by month)
(by month)
(by month)
(quarter\month)
Jan OCC
$54.32 
37.38%
40.94%
32.38%
43.33%
Jan ADR
36.95%
$53.85 
$47.56 
$46.36 
$49.48 
Feb OCC
45.70%
44.62%
49.53%
39.50%
Feb ADR
$52.70 
$55.41 
$46.99 
$44.77 
Mar OCC
46.45%
49.24%
52.28%
47.91%
Mar ADR
$56.92 
$53.89 
$49.98 
$48.06 
Apr OCC
57.12%
55.76%
58.03%
56.83%
55.13%
Apr ADR
$59.45 
$58.91 
$54.52 
$56.19 
$51.11 
May OCC
55.64%
59.00%
58.74%
57.86%
56.87%
May ADR
$64.19 
$61.91 
$56.73 
$55.89 
$60.00 
Jun OCC
62.31%
63.21%
58.36%
67.14%
62.62%
Jun ADR
$61.49 
$65.10 
$60.92 
$58.77 
$54.17 
Jul OCC
68.70%
66.75%
65.13%
66.38%
70.51%
Jul ADR
$70.68 
$69.01 
$60.40 
$57.78 
$57.98 
Aug OCC
60.30%
64.58%
64.51%
65.15%
63.57%
Aug ADR
$69.11 
$64.91 
$63.98 
$63.09 
$62.47 
Sep OCC
53.13%
61.84%
52.47%
62.10%
60.73%
Sep ADR
$74.20 
$59.86 
$63.16 
$50.63 
$55.27 
Oct OCC
60.79%
63.83%
59.01%
63.85%
64.38%
Oct ADR
$68.51 
$63.03 
$56.32 
$52.16 
$55.55 
Nov OCC
54.08%
49.05%
44.90%
48.77%
47.07%
Nov ADR
$60.53 
$57.73 
$57.28 
$48.75 
$53.07 
Dec OCC
37.28%
39.44%
39.62%
39.73%
Dec ADR
$54.49 
$51.91 
$44.42 
$50.87 

Regional Results

The rest of this report presents the results of the monthly accommodations survey for December 1998 through November 1999. The 7 economic development regions as defined by the North Carolina Travel and Tourism Division are used.

Table 2 Occupancy and Average Daily Rates by Economic Development Region
December 1998 and January, February 1999

Region
DecOCC
DecADR
JanOCC
JanADR
FebOCC
FebADR
1
25.24%
$67.84 
19.95%
$60.34 
27.44%
$63.77 
2
47.31%
$42.85 
48.68%
$41.72 
54.35%
$39.04 
3
49.74%
$49.46 
49.52%
$48.53 
54.62%
$51.26 
4
47.11%
$68.12 
43.64%
$69.23 
62.68%
$73.13 
5
28.02%
$58.52 
19.78%
$66.10 
30.70%
$56.46 
6
34.30%
$42.56 
39.85%
$44.86 
52.91%
$43.53 
7
29.24%
$52.09 
37.24%
$49.46 
37.24%
$41.72 
Statewide
37.28%
$54.49 
36.95%
$54.32 
45.70%
$52.70 

 

Table 3 Occupancy and Average Daily Rates by Economic Development Region
March, April and May 1999

Region 
MarOCC
MarADR
Apr OCC
Apr ADR
MayOCC
MayADR
1
19.33%
$70.02 
29.06%
$58.28 
45.39%
$72.77 
2
56.72%
$38.68 
58.05%
$42.09 
64.83%
$52.00 
3
58.66%
$47.83 
72.56%
$60.14 
48.54%
$54.71 
4
68.37%
$76.40 
72.32%
$76.75 
70.61%
$84.96 
5
39.65%
$66.90 
50.89%
$77.04 
53.96%
$76.88 
6
46.68%
$53.65 
62.58%
$57.02 
69.13%
$43.90 
7
35.74%
$44.93 
54.39%
$44.84 
37.02%
$64.08 
Statewide
46.45%
$56.92 
57.12%
$59.45 
55.64%
$64.19 

 

Table 4 Occupancy and Average Daily Rates by Economic Development Region
June, July and August 1999

Region
 JunOCC JunADR JulOCC JulADR AugOCC AugADR
1
44.80%
$67.49 
86.14%
$84.64 
50.62%
$91.77 
2
57.50%
$46.44 
69.15%
$44.69 
67.83%
$44.15 
3
69.61%
$48.32 
64.31%
$53.81 
60.48%
$58.46 
4
74.45%
$85.80 
53.62%
$85.24 
58.54%
$83.71 
5
64.80%
$75.04 
64.53%
$81.71 
56.85%
$79.63 
6
70.25%
$62.28 
74.80%
$66.70 
63.94%
$61.97 
7
54.76%
$45.05 
68.32%
$78.00 
63.85%
$64.11 
Statewide
62.31%
$61.49 
68.70%
$70.68 
60.30%
$69.11 

Table 5 Occupancy and Average Daily Rates by Economic Development Region
September, October and November 1999

Region
 SepOCC SepADR OctOCC OctADR NovOCC NovADR
1
41.43%
$83.42 
63.71%
$79.03 
38.34%
$97.89 
2
61.22%
$47.87 
59.29%
$59.15 
55.10%
$36.14 
3
54.38%
$59.05 
68.71%
$67.09 
56.54%
$56.56 
4
50.67%
$79.40 
63.06%
$86.65 
55.99%
$71.95 
5
37.69%
$94.05 
47.16%
$60.02 
41.95%
$65.32 
6
49.15%
$73.20 
66.78%
$65.12 
53.56%
$65.26 
7
65.66%
$91.65 
59.75%
$73.04 
61.33%
$67.92 
Statewide
53.13%
$74.20 
60.79%
$68.51 
54.08%
$60.53 

 

Results by Lodging Classification

In addition to stratifying by region, a breakdown of accommodations by lodging classification lends a helpful perspective to visitation trends. The Office of Park and Tourism Research asked accommodations to classify their properties in one of the following categories: full-service, limited service hotel/motel with restaurant facilities nearby, limited service hotel/ motel without restaurant nearby, and bed & breakfast. Below are the occupancy and average daily rates data according to these classifications. Note these tables report only those properties that responded to the classification question. Many convention and visitor bureaus report an aggregated occupancy and average daily rate for their area. In these cases, a breakdown is not available. The maximum numbers of properties included in each classification are small: B&B = 111, Full Service = 10, Limited Service with Nearby Restaurant Facilities = 10, Limited Service without Nearby Restaurant Facilities = 33.


Table 6 Occupancy and Average Daily Rates by Lodging Classification
December 1998 and January, February 1999

Lodging Classification
Dec OCC
Dec ADR
Jan OCC
Jan ADR
Feb OCC
Feb ADR
B&B
20.70%
$67.20
22.14%
$72.50
19.00%
$74.47
Full-service 
20.43%
$39.71
*
*
37.79%
$73.89
Limited without
31.67%
$56.30
33.62%
$56.29
42.99%
$51.60
Limited with
30.66%
$39.55
43.75%
$46.15
26.29%
$71.28

 

Table 7 Occupancy and Average Daily Rates by Lodging Classification
March, April and May 1999

Lodging Classification
Mar OCC
Mar ADR
Apr OCC
Apr ADR
May OCC
May ADR
B&B
20.51%
$78.33
20.49%
$60.72
33.4%
$88.76
Full-service 
*
*
*
*
*
*
Limited without
37.01%
$61.19
50.91%
$62.66
56.58%
$66.42
Limited with
50.89%
$47.96
58.75%
$60.39
*
*

Table 8 Occupancy and Average Daily Rates by Lodging Classification
June, July and August 1999

Lodging Classification
Jun OCC
Jun ADR
Jul OCC
Jul ADR
Aug OCC
Aug ADR
B&B
43.49%
$66.64
49.04%
$98.03
45.82%
$96.91
Full-service 
*
*
*
*
*
*
Limited without
67.66%
$63.05
72.32%
$70.82
66.8%
$78.08
Limited with
*
*
*
*
49.49%
$62.05

 

Table 9 Occupancy and Average Daily Rates by Lodging Classification
September, October and November1999

Lodging Classification
Sep OCC
Sep ADR
Oct OCC
Oct ADR
Nov OCC
Nov ADR
B&B
42.59%
$124.09
56.91%
$87.20
37.81%
$107.68
Full-service 
*
*
52.89%
$103.82
52.10%
$58.72
Limited without
55.01%
$73.41
66.14%
$66.39
58.16%
$75.48
Limited with
*
*
*
*
*
*

 
 

Participating and Non-participating Counties

If one or more properties responded during the most recent reporting month, that county is counted as participating. Counties shown as not participating are those in which no properties returned the survey instrument. Some counties do not have properties selected for participation in the sample survey. The table reflects responses received for November 1999

Table 10. Participating and Non-participating Counties by Region

Region
Participating Counties
Non-participating Counties
1
 Buncombe, Cherokee, Cherokee Reservation, Haywood, Henderson, Jackson, Macon, McDowell, Rutherford, Swain, Yancey Alleghany, Ashe, Avery, Burke, Caldwell, Clay, Graham, Madison, Mitchell, Polk, Transylvania, Watauga, Wilkes, 
2
 Catawba, Gaston, Rowan,  Alexander, Anson, Cabarrus, Cleveland, Iredell, Lincoln, Mecklenberg, Stanley, Union, 
3
 Davidson, Forsyth, Rockingham, Winston Alamance, Caswell, Davie, Guilford, Randolph, Stokes, Surry, Yadkin
4
 Chatham, Durham, Moore, Orange, Vance Franklin, Granville, Harnett, Johnston, Lee, Person, Wake, Warren
5
 Carteret, Craven, Nash,  Duplin, Edgcombe, Greene, Jones, Lenoir, Onslow, Pitt, Wayne, Wilson
6
 Brunswick, Cumberland, New Hanover, Richmond,  Bladen, Columbus, Hoke, Pender, Robeson, Sampson, Scotland
7
 Beaufort, Dare, Hertford, Hyde, Martin, Washington Bertie, Camden, Chowan, Currituk, Gates, Halifax, Perquimans, Northampton, Pasquotank, Tyrell, 

 

We gratefully acknowledge the assistance of all the lodging properties that have participated in our data collection efforts in such a timely manner. If you have questions concerning the accommodations survey, please contact Dr. Gene Brothers (919-515-3699) or Samantha Mitchell (919-788-9389). Monthly report available at http://www.ces.ncsu.edu/depts/tourism/optr/zreport.htm