1997-1998 North Carolina Accommodations Survey

November 1998

Reporting the responses for December 1997- November 1998

Statewide Results
The charts below illustrate statewide averages for occupancy and average daily rates.

Figure 1

 
 

Figure 2

Table1 illustrates the changes in occupancy and average daily rates over the last five years. Note that comparisons are made with the Quarters of past years. Comparisons also reflect a change in Economic Development Regions as of January 1997. Seasonal properties that were closed during these months are not included in the calculations.

Table 1. Comparison of Statewide Occupancy and Average Daily Rates, 1994-1998

1998
1997
1996
1995
1994
(by month)
(by month)
(by month)
(quarter\month)
(quarter\month)
Jan OCC
37.38%
40.94%
32.38%
43.33%
53.39%
Jan ADR
$53.85 
$47.56 
$46.36 
$49.48 
$47.24 
Feb OCC
44.62%
49.53%
39.50%
Feb ADR
$55.41 
$46.99 
$44.77 
Mar OCC
49.24%
52.28%
47.91%
Mar ADR
$53.89 
$49.98 
$48.06 
Apr OCC
55.76%
58.03%
56.83%
55.13%
58.86%
Apr ADR
$58.91 
$54.52 
$56.19 
$51.11 
$42.08 
May OCC
59.00%
58.74%
57.86%
56.87%
May ADR
$61.91 
$56.73 
$55.89 
$60.00 
Jun OCC
63.53%
58.36%
67.14%
62.62%
Jun ADR
$65.03 
$60.92 
$58.77 
$54.17 
Jul OCC
66.75%
65.13%
66.38%
70.51%
56.94%
Jul ADR
$69.01 
$60.40 
$57.78 
$57.98 
$50.55 
Aug OCC
64.78%
64.51%
65.15%
63.57%
Aug ADR
$64.83 
$63.98 
$63.09 
$62.47 
Sep OCC
61.90%
52.47%
62.10%
60.73%
Sep ADR
$59.86 
$63.16 
$50.63 
$55.27 
Oct OCC
64.10%
59.01%
63.85%
64.38%
48.38%
Oct ADR
$62.05 
$56.32 
$52.16 
$55.55 
$50.17 
Nov OCC
49.73%
44.90%
48.77%
47.07%
Nov ADR
$57.19 
$57.28 
$48.75 
$53.07 
Dec OCC
39.44%
39.62%
39.73%
Dec ADR
$51.91 
$44.42 
$50.87 

Regional Results

The rest of this report presents the results of the monthly accommodations survey for December 1997 through November 1998. The 7 economic development regions as defined by the North Carolina Travel and Tourism Division are used.

Table 2 Occupancy and Average Daily Rates by Economic Development Region December 1997, January and February 1998

Region
Dec OCC
Dec ADR
Jan OCC
Jan ADR
Feb OCC 
Feb ADR
1
33.61%
$59.62 
22.25%
$70.39 
23.69%
$68.79 
2
42.49%
$38.77 
48.88%
$45.11 
52.36%
$45.52 
3
46.32%
$61.20 
46.86%
$51.54 
55.65%
$50.01 
4
52.30%
$63.44 
55.58%
$70.65 
67.57%
$70.31 
5
33.44%
$51.34 
30.27%
$59.46 
32.66%
$59.65 
6
45.40%
$36.34 
37.55%
$33.98 
52.54%
$36.97 
7
22.53%
$52.70 
20.28%
$45.85 
27.86%
$56.60 
Statewide
39.44%
$51.91 
37.38%
$53.85 
44.62%
$55.41 

Table 3 Occupancy and Average Daily Rates by Economic Development Region
March, April, and May 1998

Region 
MarOCC
MarADR
 Apr OCC Apr ADR MayOCC MayADR
1
28.84%
$53.84 
28.38%
$60.93 
41.19%
$63.29 
2
60.24%
$43.63 
60.09%
$44.08 
59.59%
$35.05 
3
63.15%
$49.97 
70.62%
$55.75 
68.23%
$53.83 
4
70.34%
$74.28 
81.24%
$75.11 
74.70%
$83.75 
5
48.58%
$58.27 
53.14%
$69.11 
59.47%
$76.61 
6
39.08%
$48.59 
50.64%
$54.26 
56.06%
$50.91 
7
34.44%
$48.68 
46.26%
$53.15 
53.74%
$69.94 
Statewide
49.24%
$53.89 
55.76%
$58.91 
59.00%
$61.91 

Table 4 Occupancy and Average Daily Rates by Economic Development Region
June, July and August 1998

Region
 Jun OCC Jun ADR Jul OCC Jul ADR AugOCC AugADR
1
44.44%
$63.59 
53.95%
$74.05 
51.84%
$68.83 
2
59.21%
$43.32 
62.56%
$45.75 
70.39%
$49.56 
3
67.47%
$51.18 
74.21%
$53.74 
66.94%
$51.59 
4
75.68%
$76.64 
67.99%
$70.72 
73.70%
$69.06 
5
72.40%
$77.00 
71.11%
$89.49 
61.44%
$75.78 
6
66.50%
$67.98 
71.35%
$75.14 
69.21%
$56.41 
7
59.04%
$75.49 
66.07%
$74.17 
59.93%
$82.58 
Statewide
63.53%
$65.03 
66.75%
$69.01 
64.78%
$64.83 

 

Table 5 Occupancy and Average Daily Rates by Economic Development Region
September, October and November 1998

Region
 SepOCC SepADR Oct OCC Oct ADR NovOCC NovADR
1
41.00%
$64.35 
56.35%
$65.66 
25.84%
$59.87 
2
68.33%
$47.51 
69.76%
$48.29 
56.39%
$51.31 
3
63.46%
$53.10 
73.71%
$59.85 
59.75%
$59.16 
4
71.40%
$67.92 
77.51%
$81.78 
67.82%
$77.92 
5
63.45%
$70.30 
61.65%
$64.72 
44.05%
$54.73 
6
70.86%
$55.15 
62.60%
$56.18 
45.95%
$51.87 
7
54.82%
$60.67 
47.13%
$57.85 
48.28%
$45.49 
Statewide
61.90%
$59.86 
64.10%
$62.05 
49.73%
$57.19 

Results by Lodging Classification

In addition to stratifying by region, a breakdown of accommodations by lodging classification lends a helpful perspective to visitation trends. The Office of Park and Tourism Research asked accommodations to classify their properties in one of the following categories: full-service, limited service hotel/motel with restaurant facilities nearby, limited service hotel/ motel without restaurant nearby, and bed & breakfast. Below are the occupancy and average daily rates data according to these classifications.

Note these tables report only those properties that responded to the classification question. Many convention and visitor bureaus report an aggregated occupancy and average daily rate for their area. In these cases, a breakdown is not available. The maximum numbers of properties included in each classification are small: B&B = 18, Full Service = 11, Limited Service with Nearby Restaurant Facilities = 7, Limited Service without Nearby Restaurant Facilities = 36.
 
 

Table 6 Occupancy and Average Daily Rates by Lodging Classification
December 1997, January and February 1998

Lodging Classification
Dec OCC
Dec ADR
Jan OCC
Jan ADR
Feb OCC
Feb ADR
B&B
26.15%
$99.38
17.22%
$40.88
20.72%
$66.50
Full-service 
31.11%
$96.54
*
*
26.91%
$41.17
Limited without
41.18%
  
42.48%
$53.07
42.55%
$56.16
Limited with
*
*
*
*
30.36%
$45.29

 

Table 7 Occupancy and Average Daily Rates by Lodging Classification
March, April and May 1998

Lodging Classification
Mar OCC
Mar ADR
Apr OCC
Apr ADR
May OCC
May ADR
B&B
24.30%
$59.62
34.41%
$67.91
40.98%
$81.66
Full-service 
43.60%
$53.91
65.97%
$73.96
*
*
Limited without
41.70%
$49.97
52.51%
$60.58
56.51%
$64.22
Limited with
46.00%
$44.53
73.08%
$50.16
71.30%
$59.20

 

Table 8 Occupancy and Average Daily Rates by Lodging Classification
June, July and August 1998

Lodging Classification
Jun OCC
Jun ADR
Jul OCC
Jul ADR
Aug OCC
Aug ADR
B&B
43.46%
$74.35
52.23%
$97.27
40.45% 
$68.03
Full-service 
*
*
*
*
*
*
Limited without
69.30%
$70.20
79.47%
$69.25
71.24%
$55.90
Limited with
*
*
*
*
81.45%
 $59.83

 

Table 9 Occupancy and Average Daily Rates by Lodging Classification
September, October and November 1998

Lodging Classification
Sep OCC
Sep ADR
Oct OCC
Oct ADR
Nov OCC
Nov ADR
B&B
34.84%
$74.18
55.44%
$72.33
29.87%
$62.44
Full-service 
44.94%
$69.35
56.27%
$47.02
*
*
Limited without
76.84%
$28.90
68.48%
$59.48
51.20%
$49.50
Limited with
62.81%
$84.47
68.24%
$60.20
*
*

 

Participating and Non-participating Counties

If one or more properties responded during the most recent reporting month, that county is counted as participating. Counties shown as not participating are those in which no properties returned the survey instrument. Some counties do not have properties selected for participation in the sample survey. The table reflects responses received for November, 1998

Table 10. Participating and Non-participating Counties by Region

Region
Participating Counties
Non-participating Counties
1
 Alleghany, Avery, Buncombe, Burke, Caldwell, Cherokee, Haywood, Jackson, Macon, Madison, McDowell, Polk, Rutherford, Swain, Watauga, Yancey Ashe, Clay, Cleveland, Graham, Mitchell, Transylvania, Wilkes, 
2
 Catawba, Gaston, Iredell, Mecklenberg, Rowan, Stanley Alexander, Anson, Cabarrus, Lincoln, Union, 
3
 Davidson, Davie, Forsyth, Guilford, Randolph, Rockingham, Yadkin Alamance, Caswell, Stokes, Surry, 
4
 Chatham, Durham, Moore, Orange, Wake Franklin, Granville, Harnett, Johnston, Lee, Person, Warren
5
 Carteret, Craven, Nash, Onslow,  Duplin, Edgcombe, Greene, Jones, Lenoir, Pamlico, Pitt, Wayne, Wilson
6
 Brunswick, New Hanover, Pender,  Bladen, Columbus, Cumberland, Hoke, Richmond, Robeson, Sampson, Scotland
7
 Beaufort, Chowan, Dare, Hertford, Hyde, Martin Bertie, Camden, , Currituk, Gates, Halifax, Perquimans, Northampton, Pasquotank, Tyrell, Washington

 

We gratefully acknowledge the assistance of all the lodging properties that have participated in our data collection efforts in such a timely manner. If you have questions concerning the accommodations survey, please contact Dr. Gene Brothers (919-515-3699) or Samantha Mitchell (919-788-9389).