1998-1999 North Carolina Accommodations Survey
May 1999
Reporting the responses for June 1998- May 1999

Statewide Results
The charts below illustrate statewide averages for occupancy and average daily rates.

Figure 1

Figure 2



Table1 illustrates the changes in occupancy and average daily rates over the last five years. Note that comparisons are made with the Quarters of past years. Comparisons also reflect a change in Economic Development Regions as of January 1997. Seasonal properties that were closed during these months are not included in the calculations.

Table 1. Comparison of Statewide Occupancy and Average Daily Rates, 1995-1999

1999
1998
1997
1996
1995
(by month)
(by month)
(by month)
(by month)
(quarter\month)
Jan OCC
$54.32 
37.38%
40.94%
32.38%
43.33%
Jan ADR
36.95%
$53.85 
$47.56 
$46.36 
$49.48 
Feb OCC
45.70%
44.62%
49.53%
39.50%
Feb ADR
$52.70 
$55.41 
$46.99 
$44.77 
Mar OCC
46.45%
49.24%
52.28%
47.91%
Mar ADR
$56.92 
$53.89 
$49.98 
$48.06 
Apr OCC
58.23%
55.76%
58.03%
56.83%
55.13%
Apr ADR
$60.29 
$58.91 
$54.52 
$56.19 
$51.11 
May OCC
58.27%
59.00%
58.74%
57.86%
56.87%
May ADR
$65.13 
$61.91 
$56.73 
$55.89 
$60.00 
Jun OCC
63.21%
58.36%
67.14%
62.62%
Jun ADR
$65.10 
$60.92 
$58.77 
$54.17 
Jul OCC
66.75%
65.13%
66.38%
70.51%
Jul ADR
$69.01 
$60.40 
$57.78 
$57.98 
Aug OCC
64.58%
64.51%
65.15%
63.57%
Aug ADR
$64.91 
$63.98 
$63.09 
$62.47 
Sep OCC
61.84%
52.47%
62.10%
60.73%
Sep ADR
$59.86 
$63.16 
$50.63 
$55.27 
Oct OCC
63.73%
59.01%
63.85%
64.38%
Oct ADR
$62.64 
$56.32 
$52.16 
$55.55 
Nov OCC
49.05%
44.90%
48.77%
47.07%
Nov ADR
$57.73 
$57.28 
$48.75 
$53.07 
Dec OCC
37.28%
39.44%
39.62%
39.73%
Dec ADR
$54.49 
$51.91 
$44.42 
$50.87 

 

Regional Results

The rest of this report presents the results of the monthly accommodations survey for June 1998 through May 1999. The 7 economic development regions as defined by the North Carolina Travel and Tourism Division are used.

Table 2 Occupancy and Average Daily Rates by Economic Development Region
June, July and August 1998

Region
 Jun OCC Jun ADR Jul OCC Jul ADR AugOCC AugADR
1
44.44%
$63.59 
53.95%
$74.05 
51.84%
$68.83 
2
59.21%
$43.32 
62.56%
$45.75 
70.39%
$49.56 
3
65.18%
$51.66 
74.21%
$53.74 
65.59%
$52.16 
4
75.68%
$76.64 
67.99%
$70.72 
73.70%
$69.06 
5
72.40%
$77.00 
71.11%
$89.49 
61.44%
$75.78 
6
66.50%
$67.98 
71.35%
$75.14 
69.21%
$56.41 
7
59.04%
$75.49 
66.07%
$74.17 
59.93%
$82.58 
Statewide
63.21%
$65.10 
66.75%
$69.01 
64.58%
$64.91 

 

Table 3 Occupancy and Average Daily Rates by Economic Development Region
September, October and November 1998

Region 
 SepOCC SepADR Oct OCC Oct ADR NovOCC NovADR
1
41.00%
$64.35 
54.85%
$70.09 
32.89%
$58.66 
2
68.33%
$47.51 
69.76%
$48.29 
56.79%
$50.14 
3
63.03%
$53.12 
72.64%
$59.57 
57.31%
$57.93 
4
71.40%
$67.92 
77.51%
$81.78 
67.82%
$77.92 
5
63.45%
$70.30 
61.65%
$64.72 
44.05%
$54.73 
6
70.86%
$55.15 
62.60%
$56.18 
45.95%
$51.87 
7
54.82%
$60.67 
47.13%
$57.85 
38.52%
$52.85 
Statewide
61.84%
$59.86 
63.73%
$62.64 
49.05%
$57.73 

 

Table 4 Occupancy and Average Daily Rates by Economic Development Region
December 1998, January and February 1999

Region
 DecOCC DecADR JanOCC JanADR FebOCC FebADR
1
25.24%
$67.84 
19.95%
$60.34 
27.44%
$63.77 
2
47.31%
$42.85 
48.68%
$41.72 
54.35%
$39.04 
3
49.74%
$49.46 
49.52%
$48.53 
54.62%
$51.26 
4
47.11%
$68.12 
43.64%
$69.23 
62.68%
$73.13 
5
28.02%
$58.52 
19.78%
$66.10 
30.70%
$56.46 
6
34.30%
$42.56 
39.85%
$44.86 
52.91%
$43.53 
7
29.24%
$52.09 
37.24%
$49.46 
37.24%
$41.72 
Statewide
37.28%
$54.49 
36.95%
$54.32 
45.70%
$52.70 

 

Table 5 Occupancy and Average Daily Rates by Economic Development Region
March, April and May 1999

Region
 MarOCC MarADR Apr OCC Apr ADR MayOCC MayADR
1
19.33%
$70.02 
28.00%
$57.55 
54.45%
$74.00 
2
56.72%
$38.68 
58.05%
$42.09 
65.40%
$51.27 
3
58.66%
$47.83 
72.56%
$60.14 
48.54%
$54.71 
4
68.37%
$76.40 
72.32%
$76.75 
71.49%
$80.06 
5
39.65%
$66.90 
59.73%
$83.62 
61.31%
$81.01 
6
46.68%
$53.65 
62.58%
$57.02 
69.68%
$50.81 
7
35.74%
$44.93 
54.39%
$44.84 
37.02%
$64.08 
Statewide
46.45%
$56.92 
58.23%
$60.29 
58.27%
$65.13 

 

Results by Lodging Classification

In addition to stratifying by region, a breakdown of accommodations by lodging classification lends a helpful perspective to visitation trends. The Office of Park and Tourism Research asked accommodations to classify their properties in one of the following categories: full-service, limited service hotel/motel with restaurant facilities nearby, limited service hotel/ motel without restaurant nearby, and bed & breakfast. Below are the occupancy and average daily rates data according to these classifications. Note these tables report only those properties that responded to the classification question. Many convention and visitor bureaus report an aggregated occupancy and average daily rate for their area. In these cases, a breakdown is not available. The maximum numbers of properties included in each classification are small: B&B = 18, Full Service = 11, Limited Service with Nearby Restaurant Facilities = 7, Limited Service without Nearby Restaurant Facilities = 36.
 
 

Table 6 Occupancy and Average Daily Rates by Lodging Classification
June, July and August 1998

Lodging Classification
Jun OCC
Jun ADR
Jul OCC
Jul ADR
Aug OCC
Aug ADR
B&B
43.46%
$74.35
52.23%
$97.27
40.45% 
$68.03
Full-service 
*
*
*
*
*
*
Limited without
69.30%
$70.20
79.47%
$69.25
71.24%
$55.90
Limited with
*
*
*
*
81.45%
 $59.83

 
 

Table 7 Occupancy and Average Daily Rates by Lodging Classification
September, October and November1998

Lodging Classification
Sep OCC
Sep ADR
Oct OCC
Oct ADR
Nov OCC
Nov ADR
B&B
34.84%
$74.18
55.44%
$72.33
29.87%
$62.44
Full-service 
44.94%
$69.35
56.27%
$47.02
*
*
Limited without
76.84%
$28.90
68.48%
$59.48
51.20%
$49.50
Limited with
62.81%
$84.47
68.24%
$60.20
*
*

 

Table 8 Occupancy and Average Daily Rates by Lodging Classification
December 1998, January and February 1999

Lodging Classification
Dec OCC
Dec ADR
Jan OCC
Jan ADR
Feb OCC
Feb ADR
B&B
20.70%
$67.20
22.14%
$72.50
19.00%
$74.47
Full-service 
20.43%
$39.71
*
*
37.79%
$73.89
Limited without
31.67%
$56.30
33.62%
$56.29
42.99%
$51.60
Limited with
30.66%
$39.55
43.75%
$46.15
26.29%
$71.28

 

Table 9 Occupancy and Average Daily Rates by Lodging Classification
March, April and May 1999

Lodging Classification
Mar OCC
Mar ADR
Apr OCC
Apr ADR
May OCC
May ADR
B&B
20.51%
$78.33
20.49%
$60.72
33.4%
$88.76
Full-service 
*
*
*
*
*
*
Limited without
37.01%
$61.19
50.91%
$62.66
56.58%
$66.42
Limited with
50.89%
$47.96
58.75%
$60.39
*
*

 

Participating and Non-participating Counties

If one or more properties responded during the most recent reporting month, that county is counted as participating. Counties shown as not participating are those in which no properties returned the survey instrument. Some counties do not have properties selected for participation in the sample survey. The table reflects responses received for May, 1999

Table 10. Participating and Non-participating Counties by Region

Region
Participating Counties
Non-participating Counties
1
 Avery, Buncombe, Burke, Caldwell, Cherokee, Cleveland, Graham, Haywood, Jackson, McDowell, Rutherford, Swain, Watauga, Yancey Alleghany, Ashe, Clay, Henderson, Macon, Madison, Mitchell, Polk, Transylvania, Wilkes, 
2
 Catawba, Gaston, Iredell, Mecklenberg, Rowan, Stanley  Alexander, Anson, Cabarrus, Lincoln, Union, 
3
 Davidson, Forsyth, Guilford, Rockingham,  Alamance, Caswell, Davie, Randolph, Stokes, Surry, Yadkin
4
 Chatham, Durham, Moore, Orange, Wake Franklin, Granville, Harnett, Johnston, Lee, Person, Warren
5
 Carteret, Craven, Nash,  Duplin, Edgcombe, Greene, Jones, Lenoir, Onslow, Pamlico, Pitt, Wayne, Wilson
6
 Brunswick, Cumberland, New Hanover, Richmond,  Bladen, Columbus, Hoke, Pender, Robeson, Sampson, Scotland
7
 Beaufort, Dare, Hertford, Hyde, Martin, Bertie, Camden, , Chowan, Currituk, Gates, Halifax, Perquimans, Northampton, Pasquotank, Tyrell, Washington

 

We gratefully acknowledge the assistance of all the lodging properties that have participated in our data collection efforts in such a timely manner. If you have questions concerning the accommodations survey, please contact Dr. Gene Brothers (919-515-3699) or Samantha Mitchell (919-788-9389). Monthly report available at http://www.ces.ncsu.edu/depts/tourism/optr/zreport.htm