1997-1998 North Carolina Accommodations Survey
May 1998
Reporting the responses for June 1997- May 1998
 

Statewide Results

The charts below illustrate statewide averages for occupancy and average daily rates.

Figure 1

Figure 2

 

 

Table1 illustrates the changes in occupancy and average daily rates over the last four years. Note that comparisons are made with the Quarters of past years. Comparisons also reflect a change in Economic Development Regions as of January 1997. Seasonal properties that were closed during these months are not included in the calculations.

 

Table 1. Comparison of Statewide Occupancy and Average Daily Rates, 1994-1998

1998
1997
1996
1995
1994
(by month)
(by month)
(by month)
(quarter\month)
(quarter\month)
Jan OCC
36.19%
40.90%
32.38%
43.33%
53.39%
Jan ADR
$51.49 
$46.72 
$46.36 
$49.48 
$47.24 
Feb OCC
44.11%
49.19%
39.50%
Feb ADR
$53.71 
$46.27 
$44.77 
Mar OCC
47.19%
52.25%
44.47%
Mar ADR
$51.59 
$48.94 
$50.75 
Apr OCC
55.13%
58.42%
50.25%
55.13%
58.86%
Apr ADR
$56.19
$54.20 
$57.75 
$51.11 
$42.08 
May OCC
58.73%
58.74%
55.20%
56.87%
May ADR
$59.27
$56.73 
$57.23 
$60.00 
Jun OCC
58.57%
62.65%
62.62%
Jun ADR
$61.02 
$58.31 
$54.17 
Jul OCC
65.42%
66.05%
70.51%
56.94%
Jul ADR
$60.48 
$58.60 
$57.98 
$50.55 
Aug OCC
66.32%
62.04%
63.57%
Aug ADR
$63.89 
$63.89 
$62.47 
Sep OCC
51.81%
56.82%
60.73%
Sep ADR
$66.22 
$54.39 
$55.27 
Oct OCC
57.80%
59.05%
64.38%
48.38%
Oct ADR
$55.57 
$51.09 
$55.55 
$50.17 
Nov OCC
42.23%
44.68%
47.07%
Nov ADR
$58.70 
$51.60 
$53.07 
Dec OCC
38.30%
37.34%
39.73%
Dec ADR
$51.92 
$46.39 
$50.87 
 

Regional Results

The rest of this report presents the results of the monthly accommodations survey for June 1997 through May 1998. The 7 economic development regions as defined by the North Carolina Travel and Tourism Division are used.

Table 2 Occupancy and Average Daily Rates by Economic Development RegionJune, July, and August 1997 

Region
Jun OCC
Jun ADR
Jul OCC
Jul ADR
Aug OCC
Aug ADR
1
49.87%
$74.24 
62.55%
$73.12 
61.81%
$71.10 
2
57.38%
$45.60 
61.96%
$45.21 
59.18%
$45.41 
3
55.97%
$56.04 
66.05%
$47.42 
59.06%
$57.21 
4
71.29%
$66.88 
66.81%
$64.26 
67.70%
$65.52 
5
61.14%
$69.37 
64.27%
$69.73 
74.37%
$75.45 
6
55.22%
$49.61 
68.71%
$54.10 
67.71%
$57.10 
7
59.16%
$65.39 
67.57%
$69.52 
74.37%
$75.45 
Statewide
58.57%
$61.02 
65.42%
$60.48 
66.32%
$63.89 
 

Table 3 Occupancy and Average Daily Rates by Economic Development Region September, October, and November 1997

Region 
Sep OCC
Sep ADR
Oct OCC
Oct ADR
Nov OCC
Nov ADR
1
40.05%
$72.47 
62.91%
$74.77 
34.39%
$85.02 
2
54.23%
$44.11 
61.76%
$45.57 
49.58%
$45.22 
3
57.20%
$55.61 
68.90%
$57.68 
50.88%
$57.69 
4
68.92%
$70.23 
74.00%
$74.30 
66.05%
$72.03 
5
46.58%
$84.04 
44.02%
$46.37 
25.43%
$55.35 
6
49.39%
$49.57 
49.49%
$43.69 
45.50%
$38.91 
7
46.30%
$87.48 
43.52%
$46.61 
23.75%
$56.72 
Statewide
51.81%
$66.22 
57.80%
$55.57 
42.23%
$58.70 
 

Table 4 Occupancy and Average Daily Rates by Economic Development Region

December 1997, January and February 1998

Region
Dec OCC
Dec ADR
Jan OCC
Jan ADR
Feb OCC 
Feb ADR
1
33.97%
$60.11 
23.12%
$73.48 
24.74%
$68.96 
2
42.49%
$38.77 
48.36%
$39.99 
50.50%
$38.13 
3
46.32%
$61.20 
46.86%
$51.54 
55.65%
$50.01 
4
52.30%
$63.44 
55.58%
$70.65 
67.57%
$70.31 
5
25.07%
$50.88 
21.61%
$44.94 
29.91%
$54.97 
6
45.40%
$36.34 
37.55%
$33.98 
52.54%
$36.97 
7
22.53%
$52.70 
20.28%
$45.85 
27.86%
$56.60 
Statewide
38.30%
$51.92 
36.19%
$51.49 
44.11%
$53.71 
 

Table 5 Occupancy and Average Daily Rates by Economic Development Region March, April, and May 1998

Region
Mar OCC
Mar ADR
 Apr OCC Apr ADR MayOCC MayADR
1
28.39%
$53.71 
29.48%
$58.77 
43.17%
$63.67 
2
60.23%
$37.26 
61.13%
$43.04 
59.30%
$31.81 
3
63.15%
$49.97 
70.62%
$55.75 
68.23%
$53.83 
4
70.34%
$74.28 
81.24%
$75.11 
76.28%
$78.80 
5
34.71%
$48.67 
46.57%
$53.23 
54.13%
$67.20 
6
39.08%
$48.59 
50.64%
$54.26 
56.06%
$50.91 
7
34.44%
$48.68 
46.26%
$53.15 
53.95%
$68.68 
Statewide
47.19%
$51.59 
55.13%
$56.19 
58.73%
$59.27 
 

Results by Lodging Classification

In addition to stratifying by region, a breakdown of accommodations by lodging classification lends a helpful perspective to visitation trends. The Office of Park and Tourism Research asked accommodations to classify their properties in one of the following categories: full-service, limited service hotel/motel with restaurant facilities nearby, limited service hotel/ motel without restaurant nearby, and bed & breakfast. Below are the occupancy and average daily rates data according to these classifications.

Note these tables report only those properties that responded to the classification question. Many convention and visitor bureaus report an aggregated occupancy and average daily rate for their area. In these cases, a breakdown is not available. The maximum numbers of properties included in each classification are small: B&B = 18, Full Service = 11, Limited Service with Nearby Restaurant Facilities = 7, Limited Service without Nearby Restaurant Facilities = 36.

Table 6 Occupancy and Average Daily Rates by Lodging Classification June, July and August 1997

Lodging Classification
Jun OCC
Jun ADR
Jul OCC
Jul ADR
Aug OCC
Aug ADR
B&B
52.81%
$87.72
61.51%
$69.37
68.44%
$91.79
Full-service 
*
*
*
*
60.00%
$97.51
Limited without
59.75%
$71.26
72.90%
$67.07
68.80%
$71.83
Limited with
*
*
*
*
*
*
 

Table 7 Occupancy and Average Daily Rates by Lodging Classification September, October, and November 1997

Lodging Classification
Sep OCC
Sep ADR
Oct OCC
Oct ADR
Nov OCC
Nov ADR
B&B
44.99%
$70.40
86.17%
$106.29
26.15%
$99.38
Full-service 
40.56%
$100.04
54.30%
$105.06
31.11%
$96.54
Limited without
50.01%
$69.35
66.18%
$60.78
41.18%
  
Limited with
*
*
*
*
*
*
 

Table 8 Occupancy and Average Daily Rates by Lodging Classification December 1997, January and February 1998

Lodging Classification
Dec OCC
Dec ADR
Jan OCC
Jan ADR
Feb OCC
Feb ADR
B&B
17.8%
$60.70
17.22%
$40.88
20.72%
$66.50
Full-service 
80.03%
$63.87
*
*
26.91%
$41.17
Limited without
45.67%
$59.84
42.48%
$53.07
42.55%
$56.16
Limited with
22.21%
$40.20
*
*
30.36%
$45.29
 

 

Table 9 Occupancy and Average Daily Rates by Lodging Classification March, April, and May 1998

Lodging Classification
Mar OCC
Mar ADR
Apr OCC
Apr ADR
May OCC
May ADR
B&B
24.30%
$59.62
34.41%
$67.91
40.98%
$81.66
Full-service 
43.60%
$53.91
65.97%
$73.96
*
*
Limited without
41.70%
$49.97
52.51%
$60.58
56.51%
$64.22
Limited with
46.00%
$44.53
73.08%
$50.16
71.30%
$59.20
 

Participating and Non-participating Counties

If one or more properties responded during the most recent reporting month, that county is counted as participating. Counties shown as not participating are those in which no properties returned the survey instrument. Some counties do not have properties selected for participation in the sample survey. The table reflects responses received for May, 1998.

 

Table 10. Participating and Non-participating Counties by Region

 
Region
Participating Counties
Non-participating Counties
1
 Alleghany, Buncombe, Cherokee, Haywood, Jackson, Madison, Mitchell, Polk, Rutherford, Swain, Watauga, Yancey Ashe, Avery, Clay, Cleveland, Graham, Macon, McDowell, Transylvania, Wilkes, 
2
 Anson, Burke, Caldwell, Catawba, Iredell, Mecklenberg, Stanley, Alexander, Cabarrus, Gaston, Lincoln, Rowan, Union, 
3
 Alamance, Davidson, Davie, Rockingham,  Caswell, Forsyth, Guilford, Randolph, Stokes, Surry, Yadkin
4
 Chatham, Durham, Moore, Orange, Wake Franklin, Granville, Harnett, Johnston, Lee, Person, Warren
5
 Carteret, Craven, Nash, Onslow Duplin, Edgcombe, Greene, Jones, Lenoir, Pamlico, Pitt, Wayne, Wilson
6
 Brunswick, Cumberland, Pender, Richmond, Robeson, Sampson, Bladen, Columbus, Hoke, New Hanover, Scotland
7
 Beaufort, Currituk, Dare, Hertford, Hyde,  Bertie, Camden, Chowan, Gates, Halifax, Perquimans, Martin, Northampton, Pasquotank, Tyrell, Washington
 

We gratefully acknowledge the assistance of all the lodging properties that have participated in our data collection efforts in such a timely manner. If you have questions concerning the accommodations survey, please contact Dr. Gene Brothers (919-515-3699) or Samantha Mitchell (919-515-9571).