1997-1998 North Carolina Accommodations Survey
March 1998
Reporting the responses for April 1997- March 1998

Statewide Results

The charts below illustrate statewide averages for occupancy and average daily rates.

Figure 1

Figure 2

Table1 illustrates the changes in occupancy and average daily rates over the last three years. Note that comparisons are made with the Quarters of past years. Comparisons also reflect a change in Economic Development Regions as of January 1997. Seasonalproperties that were closed during these months are not included in the calculations.

Table 1. Comparison of Statewide Occupancy and Average Daily Rates, 1994-1998
1998
1997
1996
1995
1994
(by month)
(by month)
(by month)
(quarter\month)
(quarter\month)
Jan OCC
36.19%
40.90%
32.38%
43.33%
53.39%
Jan ADR
$51.49 
$46.72 
$46.36 
$49.48 
$47.24 
Feb OCC
44.11%
49.19%
39.50%
Feb ADR
$53.71 
$46.27 
$44.77 
Mar OCC
47.19%
52.25%
44.47%
Mar ADR
$51.59 
$48.94 
$50.75 
Apr OCC
58.42%
50.25%
55.13%
58.86%
Apr ADR
$54.20 
$57.75 
$51.11 
$42.08 
May OCC
58.74%
55.20%
56.87%
May ADR
$56.73 
$57.23 
$60.00 
Jun OCC
58.57%
62.65%
62.62%
Jun ADR
$61.02 
$58.31 
$54.17 
Jul OCC
65.42%
66.05%
70.51%
56.94%
Jul ADR
$60.48 
$58.60 
$57.98 
$50.55 
Aug OCC
66.32%
62.04%
63.57%
Aug ADR
$63.89 
$63.89 
$62.47 
Sep OCC
51.81%
56.82%
60.73%
Sep ADR
$66.22 
$54.39 
$55.27 
Oct OCC
57.80%
59.05%
64.38%
48.38%
Oct ADR
$55.57 
$51.09 
$55.55 
$50.17 
Nov OCC
42.23%
44.68%
47.07%
Nov ADR
$58.70 
$51.60 
$53.07 
Dec OCC
38.30%
37.34%
39.73%
Dec ADR
$51.92 
$46.39 
$50.87 
 

Regional Results

The rest of this report presents the results of the monthly accommodations survey for April 1997 through March 1998. The 7 economic development regions as defined by the North Carolina Travel and Tourism Division are used.

Table 2 Occupancy and Average Daily Rates by Economic Development RegionApril, May, and June 1997

 
Region
 Apr OCC Apr ADR May OCC May ADR
Jun OCC
Jun ADR
1
32.38%
$62.36 
39.07%
$67.77 
49.87%
$74.24 
2
70.73%
$32.85 
56.74%
$41.81 
57.38%
$45.60 
3
79.32%
$52.48 
69.24%
$49.70 
55.97%
$56.04 
4
73.44%
$73.77 
66.98%
$65.25 
71.29%
$66.88 
5
51.88%
$63.06 
59.62%
$65.56 
61.14%
$69.37 
6
60.19%
$45.31 
63.63%
$51.93 
55.22%
$49.61 
7
40.99%
$49.58 
55.88%
$55.10 
59.16%
$65.39 
Statewide
58.42%
$54.20 
58.74%
$56.73 
58.57%
$61.02 
 

Table 3 Occupancy and Average Daily Rates by Economic Development RegionJuly, August, September 1997

Region 
Jul OCC
Jul ADR
Aug OCC
Aug ADR
Sep OCC
Sep ADR
1
62.55%
$73.12 
61.81%
$71.10 
40.05%
$72.47 
2
61.96%
$45.21 
59.18%
$45.41 
54.23%
$44.11 
3
66.05%
$47.42 
59.06%
$57.21 
57.20%
$55.61 
4
66.81%
$64.26 
67.70%
$65.52 
68.92%
$70.23 
5
64.27%
$69.73 
74.37%
$75.45 
46.58%
$84.04 
6
68.71%
$54.10 
67.71%
$57.10 
49.39%
$49.57 
7
67.57%
$69.52 
74.37%
$75.45 
46.30%
$87.48 
Statewide
65.42%
$60.48 
66.32%
$63.89 
51.81%
$66.22 
 

Table 4 Occupancy and Average Daily Rates by Economic Development Region
October, November, and December 1997

Region
Oct OCC
Oct ADR
Nov OCC
Nov ADR
Dec OCC
Dec ADR
1
62.91%
$74.77 
34.39%
$85.02 
33.97%
$60.11 
2
61.76%
$45.57 
49.58%
$45.22 
42.49%
$38.77 
3
68.90%
$57.68 
50.88%
$57.69 
46.32%
$61.20 
4
74.00%
$74.30 
66.05%
$72.03 
52.30%
$63.44 
5
44.02%
$46.37 
25.43%
$55.35 
25.07%
$50.88 
6
49.49%
$43.69 
45.50%
$38.91 
45.40%
$36.34 
7
43.52%
$46.61 
23.75%
$56.72 
22.53%
$52.70 
Statewide
57.80%
$55.57 
42.23%
$58.70 
38.30%
$51.92 
 

Table 5 Occupancy and Average Daily Rates by Economic Development Region
January, February, and March 1998

Region
Jan OCC
Jan ADR
Feb OCC 
Feb ADR
Mar OCC
Mar ADR
1
23.12%
$73.48 
24.74%
$68.96 
28.39%
$53.71 
2
48.36%
$39.99 
50.50%
$38.13 
60.23%
$37.26 
3
46.86%
$51.54 
55.65%
$50.01 
63.15%
$49.97 
4
55.58%
$70.65 
67.57%
$70.31 
70.34%
$74.28 
5
21.61%
$44.94 
29.91%
$54.97 
34.71%
$48.67 
6
37.55%
$33.98 
52.54%
$36.97 
39.08%
$48.59 
7
20.28%
$45.85 
27.86%
$56.60 
34.44%
$48.68 
Statewide
36.19%
$51.49 
44.11%
$53.71 
47.19%
$51.59 
 

Results by Lodging Classification

In addition to stratifying by region, a breakdown of accommodations by lodging classification lends a helpful perspective to visitation trends. The Office of Park and Tourism Research asked accommodations to classify their properties in one of the following categories: full-service, limited service hotel/motel with restaurant facilities nearby, limited service hotel/ motel without restaurant nearby, and bed & breakfast. Below are the occupancy and average daily rates data according to these classifications.

Note these tables report only those properties that responded to the classification question. Many convention and visitor bureaus report an aggregated occupancy and average daily rate for their area. In these cases, a breakdown is not available. The maximum numbers of properties included in each classification are small: B&B = 18, Full Service = 11, Limited Service with Nearby Restaurant Facilities = 7, Limited Service without Nearby Restaurant Facilities = 36.

Table 6 Occupancy and Average Daily Rates by Lodging Classification
April, May, and June 1997

Lodging Classification
Apr OCC
Apr ADR
May OCC
May ADR
Jun OCC
Jun ADR
B&B
27.38%
$67.77
38.64%
$63.36
52.81%
$87.72
Full-service 
15.00%
$32.74
*
*
*
*
Limited without
52.21%
$55.70
56.19%
$57.42
59.75%
$71.26
Limited with
33.84%
$41.34
*
*
*
*
 

Table 7 Occupancy and Average Daily Rates by Lodging Classification
July, August, and, September 1997

Lodging Classification
Jul OCC
Jul ADR
Aug OCC
Aug ADR
Sep OCC
Sep ADR
B&B
61.51%
$69.37
68.44%
$91.79
44.99%
$70.40
Full-service 
*
*
60.00%
$97.51
40.56%
$100.04
Limited without
72.90%
$67.07
68.80%
$71.83
50.01%
$69.35
Limited with
*
*
*
*
*
*
 

Table 8 Occupancy and Average Daily Rates by Lodging Classification
October, November, and December 1997

Lodging Classification
Oct OCC
Oct ADR
Nov OCC
Nov ADR
Dec OCC
Dec ADR
B&B
86.17%
$106.29
26.15%
$99.38
17.8%
$60.70
Full-service 
54.30%
$105.06
31.11%
$96.54
80.03%
$63.87
Limited without
66.18%
$60.78
41.18%
  
45.67%
$59.84
Limited with
*
*
*
*
22.21%
$40.20
 

Table 9 Occupancy and Average Daily Rates by Lodging Classification
January, February, and March 1998

Lodging Classification
Jan OCC
Jan ADR
Feb OCC
Feb ADR
Mar OCC
Mar ADR
B&B
17.22%
$40.88
20.72%
$66.50
24.30%
$59.62
Full-service 
*
*
26.91%
$41.17
43.60%
$53.91
Limited without
42.48%
$53.07
42.55%
$56.16
41.70%
$49.97
Limited with
*
*
30.36%
$45.29
46.00%
$44.53
 

Participating and Non-participating Counties

If one or more properties responded during the most recent reporting month, that county is counted as participating. Counties shown as not participating are those in which no properties returned the survey instrument. Some counties do not have properties selected for participation in the sample survey. The table reflects responses received for March, 1998.

Table 10. Participating and Non-participating Counties by Region
Region
Participating Counties
Non-participating Counties
1
 Avery, Buncombe, Cherokee, Haywood, Jackson, Macon, Madison, Polk, Rutherford, Swain, Watauga  Alleghany, Ahse, 

Clay, Cleveland, Graham, McDowell, Mitchell, Transylvania, Wilkes, Yancey
2
 Burke, Caldwell, Catawba,Iredell, Mecklenberg, Rowan, Stanley, Alexander, Anson, Cabarrus, Gaston, Lincoln, Union, 
3
 Alamance, Davie, Randolph, Rockingham,  Caswell, Davidson, Forsyth, Guilford, Stokes, Surry, Yadkin
4
 Chatham, Durham, Moore, Orange, Wake Franklin, Granville, Harnett, Johnston, Lee, Person, Warren
5
 Carteret, Craven, Nash, Onslow Duplin, Edgcombe, Greene, Jones, Lenoir, Pamlico, Pitt, Wayne, Wilson
6
 Brunswick, Cumberland, Richmond, Robeson Bladen, Columbus, Hoke, New Hanover, Pender, Sampson, Scotland
7
 Beaufort, Currituk, Dare, Halifax, Hertford, Hyde, Washington Bertie, Camden, Chowan, Gates, Perquimans, Martin, Northampton, Pasquotank, Tyrell, 
 

 

We gratefully acknowledge the assistance of all the lodging properties that have participated in our data collection efforts in such a timely manner. If you have questions concerning the accommodations survey, please contact Dr. Gene Brothers (919-515-3699) or Samantha Mitchell (919-515-9571).