1999-2000 North Carolina Accommodations Survey
March 2000
Reporting the responses for April 1999- March 2000
Statewide Results
The charts below illustrate statewide averages for occupancy and average daily rates.

Figure 1

Figure 2


Table1 illustrates the changes in occupancy and average daily rates over the last five years.Note that comparisons are made with the Quarters of past years. Comparisons also reflect a change in Economic Development Regions as of March 1997. Seasonal properties that were closed during these months are not included in the calculations.

 

Table 1. Comparison of Statewide Occupancy and Average Daily Rates, 1996-2000
2000
1999
1998
1997
1996
(by month)
(by month)
(by month)
(by month)
(by month)
Jan OCC
41.76%
$54.32 
37.38%
40.94%
32.38%
Jan ADR
$59.25 
36.95%
$53.85 
$47.56 
$46.36 
Feb OCC
45.98%
45.70%
44.62%
49.53%
39.50%
Feb ADR
$61.35 
$52.70 
$55.41 
$46.99 
$44.77 
Mar OCC
49.11%
46.45%
49.24%
52.28%
47.91%
Mar ADR
$63.50 
$56.92 
$53.89 
$49.98 
$48.06 
Apr OCC
56.90%
55.76%
58.03%
56.83%
Apr ADR
$59.48 
$58.91 
$54.52 
$56.19 
May OCC
56.06%
59.00%
58.74%
57.86%
May ADR
$64.24 
$61.91 
$56.73 
$55.89 
Jun OCC
61.61%
63.21%
58.36%
67.14%
Jun ADR
$61.71 
$65.10 
$60.92 
$58.77 
Jul OCC
68.59%
66.75%
65.13%
66.38%
Jul ADR
$70.65 
$69.01 
$60.40 
$57.78 
Aug OCC
60.25%
64.58%
64.51%
65.15%
Aug ADR
$68.77 
$64.91 
$63.98 
$63.09 
Sep OCC
53.26%
61.84%
52.47%
62.10%
Sep ADR
$73.97 
$59.86 
$63.16 
$50.63 
Oct OCC
60.96%
63.83%
59.01%
63.85%
Oct ADR
$68.08 
$63.03 
$56.32 
$52.16 
Nov OCC
53.15%
49.05%
44.90%
48.77%
Nov ADR
$61.26 
$57.73 
$57.28 
$48.75 
Dec OCC
44.17%
37.28%
39.44%
39.62%
Dec ADR
$57.81 
$54.49 
$51.91 
$44.42 
 

Regional Results

The rest of this report presents the results of the monthly accommodations survey for April 1999 through March 2000.The 7 economic development regions as defined by the North Carolina Travel and Tourism Division are used.

Table 2 Occupancy and Average Daily Rates by Economic Development Region
April, May and June 1999
Region
Apr OCC
Apr ADR
MayOCC
MayADR
JunOCC
JunADR
1
29.06%
$58.28 
45.39%
$72.77 
44.80%
$67.49 
2
58.05%
$42.09 
64.83%
$52.00 
57.50%
$46.44 
3
71.00%
$60.32 
51.48%
$55.10 
64.75%
$49.85 
4
72.32%
$76.75 
70.61%
$84.96 
74.45%
$85.80 
5
50.89%
$77.04 
53.96%
$76.88 
64.80%
$75.04 
6
62.58%
$57.02 
69.13%
$43.90 
70.25%
$62.28 
7
54.39%
$44.84 
37.02%
$64.08 
54.76%
$45.05 
Statewide
56.90%
$59.48 
56.06%
$64.24 
61.61%
$61.71 

Table 3 Occupancy and Average Daily Rates by Economic Development Region 
July, August and September 1999


 
Region 
JulOCC
JulADR
AugOCC
AugADR
SepOCC
SepADR
1
86.14%
$84.64 
49.69%
$90.49 
40.73%
$82.48 
2
69.15%
$44.69 
67.83%
$44.15 
61.22%
$47.87 
3
63.54%
$53.56 
61.04%
$57.37 
55.17%
$57.65 
4
53.62%
$85.24 
58.54%
$83.71 
50.67%
$79.40 
5
64.53%
$81.71 
56.85%
$79.63 
37.69%
$94.05 
6
74.80%
$66.70 
63.94%
$61.97 
49.15%
$73.20 
7
68.32%
$78.00 
63.85%
$64.11 
65.66%
$91.65 
Statewide
68.59%
$70.65 
60.25%
$68.77 
53.26%
$73.97 

Table 4 Occupancy and Average Daily Rates by Economic Development Region 
October, November and December 1999


 
Region
OctOCC
OctADR
NovOCC
NovADR
DecOCC
DecADR
1
62.59%
$77.60 
37.58%
$88.56 
28.97%
$80.32 
2
59.29%
$59.15 
54.37%
$41.05 
55.65%
$41.70 
3
69.74%
$64.47 
56.42%
$55.50 
42.81%
$53.85 
4
63.06%
$86.65 
55.56%<