1998-1999 North Carolina Accommodations Survey
June 1999
Reporting the responses for July 1998- June 1999

Statewide Results
The charts below illustrate statewide averages for occupancy and average daily rates.

Figure 1

Figure 2

Table1 illustrates the changes in occupancy and average daily rates over the last five years. Note that comparisons are made with the Quarters of past years. Comparisons also reflect a change in Economic Development Regions as of January 1997. Seasonal properties that were closed during these months are not included in the calculations.

Table 1. Comparison of Statewide Occupancy and Average Daily Rates, 1995-1999

1999
1998
1997
1996
1995
(by month)
(by month)
(by month)
(by month)
(quarter\month)
Jan OCC
$54.32 
37.38%
40.94%
32.38%
43.33%
Jan ADR
36.95%
$53.85 
$47.56 
$46.36 
$49.48 
Feb OCC
45.70%
44.62%
49.53%
39.50%
Feb ADR
$52.70 
$55.41 
$46.99 
$44.77 
Mar OCC
46.45%
49.24%
52.28%
47.91%
Mar ADR
$56.92 
$53.89 
$49.98 
$48.06 
Apr OCC
56.97%
55.76%
58.03%
56.83%
55.13%
Apr ADR
$59.35 
$58.91 
$54.52 
$56.19 
$51.11 
May OCC
56.37%
59.00%
58.74%
57.86%
56.87%
May ADR
$63.50 
$61.91 
$56.73 
$55.89 
$60.00 
Jun OCC
65.50%
63.21%
58.36%
67.14%
62.62%
Jun ADR
$60.00 
$65.10 
$60.92 
$58.77 
$54.17 
Jul OCC
66.75%
65.13%
66.38%
70.51%
Jul ADR
$69.01 
$60.40 
$57.78 
$57.98 
Aug OCC
64.58%
64.51%
65.15%
63.57%
Aug ADR
$64.91 
$63.98 
$63.09 
$62.47 
Sep OCC
61.84%
52.47%
62.10%
60.73%
Sep ADR
$59.86 
$63.16 
$50.63 
$55.27 
Oct OCC
63.73%
59.01%
63.85%
64.38%
Oct ADR
$62.64 
$56.32 
$52.16 
$55.55 
Nov OCC
49.05%
44.90%
48.77%
47.07%
Nov ADR
$57.73 
$57.28 
$48.75 
$53.07 
Dec OCC
37.28%
39.44%
39.62%
39.73%
Dec ADR
$54.49 
$51.91 
$44.42 
$50.87 

 

Regional Results
The rest of this report presents the results of the monthly accommodations survey for July 1998 through June 1999.
The 7 economic development regions as defined by the North Carolina Travel and Tourism Division are used.

Table 2 Occupancy and Average Daily Rates by Economic Development Region
July, August and September 1998


Region
 Jul OCC Jul ADR AugOCC AugADR SepOCC SepADR
1
53.95%
$74.05 
51.84%
$68.83 
41.00%
$64.35 
2
62.56%
$45.75 
70.39%
$49.56 
68.33%
$47.51 
3
74.21%
$53.74 
65.59%
$52.16 
63.03%
$53.12 
4
67.99%
$70.72 
73.70%
$69.06 
71.40%
$67.92 
5
71.11%
$89.49 
61.44%
$75.78 
63.45%
$70.30 
6
71.35%
$75.14 
69.21%
$56.41 
70.86%
$55.15 
7
66.07%
$74.17 
59.93%
$82.58 
54.82%
$60.67 
Statewide
66.75%
$69.01 
64.58%
$64.91 
61.84%
$59.86 

 

Table 3 Occupancy and Average Daily Rates by Economic Development Region
October, November and December 1998


Region 
Oct OCC
Oct ADR
NovOCC
NovADR
DecOCC
DecADR
1
54.85%
$70.09 
32.89%
$58.66 
25.24%
$67.84 
2
69.76%
$48.29 
56.79%
$50.14 
47.31%
$42.85 
3
72.64%
$59.57 
57.31%
$57.93 
49.74%
$49.46 
4
77.51%
$81.78 
67.82%
$77.92 
47.11%
$68.12 
5
61.65%
$64.72 
44.05%
$54.73 
28.02%
$58.52 
6
62.60%
$56.18 
45.95%
$51.87 
34.30%
$42.56 
7
47.13%
$57.85 
38.52%
$52.85 
29.24%
$52.09 
Statewide
63.73%
$62.64 
49.05%
$57.73 
37.28%
$54.49 

 

Table 4 Occupancy and Average Daily Rates by Economic Development Region
January, February and March 1999


Region
 JanOCC JanADR FebOCC FebADR MarOCC MarADR
1
19.95%
$60.34 
27.44%
$63.77 
19.33%
$70.02 
2
48.68%
$41.72 
54.35%
$39.04 
56.72%
$38.68 
3
49.52%
$48.53 
54.62%
$51.26 
58.66%
$47.83 
4
43.64%
$69.23 
62.68%
$73.13 
68.37%
$76.40 
5
19.78%
$66.10 
30.70%
$56.46 
39.65%
$66.90 
6
39.85%
$44.86 
52.91%
$43.53 
46.68%
$53.65 
7
37.24%
$49.46 
37.24%
$41.72 
35.74%
$44.93 
Statewide
36.95%
$54.32 
45.70%
$52.70 
46.45%
$56.92 

Table 5 Occupancy and Average Daily Rates by Economic Development Region
April, May and June 1999


Region
 Apr OCC Apr ADR MayOCC MayADR JunOCC JunADR
1
28.00%
$57.55 
49.06%
$73.62 
47.35%
$64.30 
2
58.05%
$42.09 
65.40%
$51.27 
56.74%
$45.25 
3
72.56%
$60.14 
48.54%
$54.71 
69.61%
$48.32 
4
72.32%
$76.75 
71.49%
$80.06 
81.95%
$78.27 
5
50.89%
$77.04 
53.96%
$76.88 
73.19%
$77.93 
6
62.58%
$57.02 
69.13%
$43.90 
74.89%
$60.89 
7
54.39%
$44.84 
37.02%
$64.08 
54.76%
$45.05 
Statewide
56.97%
$59.35 
56.37%
$63.50 
65.50%
$60.00 

 

Results by Lodging Classification

In addition to stratifying by region, a breakdown of accommodations by lodging classification lends a helpful perspective to visitation trends. The Office of Park and Tourism Research asked accommodations to classify their properties in one of the following categories: full-service limited service hotel/motel with restaurant facilities nearby, limited service hotel/ motel without restaurant nearby, and bed & breakfast.
Below are the occupancy and average daily rates data according to these classifications. Note these tables report only those properties that responded to the classification question. Many convention and visitor bureaus report an aggregated occupancy and average daily rate for their area. In these cases, a breakdown is not available. The maximum numbers of properties included in each classification are small: B&B = 18, Full Service = 11, Limited Service with Nearby Restaurant Facilities = 7, Limited Service without Nearby Restaurant Facilities = 36.
 


Table 6 Occupancy and Average Daily Rates by Lodging Classification
July, August and September 1998

Lodging Classification
Jul OCC
Jul ADR
Aug OCC
Aug ADR
Sep OCC
Sep ADR
B&B
52.23%
$97.27
40.45% 
$68.03
34.84%
$74.18
Full-service 
*
*
*
*
44.94%
$69.35
Limited without
79.47%
$69.25
71.24%
$55.90
76.84%
$28.90
Limited with
*
*
81.45%
 $59.83
62.81%
$84.47

Table 7 Occupancy and Average Daily Rates by Lodging Classification
October, November and December 1998

Lodging Classification
Oct OCC
Oct ADR
Nov OCC
Nov ADR
Dec OCC
Dec ADR
B&B
55.44%
$72.33
29.87%
$62.44
20.70%
$67.20
Full-service 
56.27%
$47.02
*
*
20.43%
$39.71
Limited without
68.48%
$59.48
51.20%
$49.50
31.67%
$56.30
Limited with
68.24%
$60.20
*
*
30.66%
$39.55

 

Table 8 Occupancy and Average Daily Rates by Lodging Classification
January, February and March 1999

Lodging Classification
Jan OCC
Jan ADR
Feb OCC
Feb ADR
Mar OCC
Mar ADR
B&B
22.14%
$72.50
19.00%
$74.47
20.51%
$78.33
Full-service 
*
*
37.79%
$73.89
*
*
Limited without
33.62%
$56.29
42.99%
$51.60
37.01%
$61.19
Limited with
43.75%
$46.15
26.29%
$71.28
50.89%
$47.96

 

Table 9 Occupancy and Average Daily Rates by Lodging Classification
April, May and June 1999

Lodging Classification
Apr OCC
Apr ADR
May OCC
May ADR
Jun OCC
Jun ADR
B&B
20.49%
$60.72
33.4%
$88.76
43.49%
$66.64
Full-service 
*
*
*
*
*
*
Limited without
50.91%
$62.66
56.58%
$66.42
67.66%
$63.05
Limited with
58.75%
$60.39
*
*
*
*

Participating and Non-participating Counties

If one or more properties responded during the most recent reporting month, that county is counted as participating. Counties shown as not participating are those in which no properties returned the survey instrument. Some counties do not have properties selected for participation in the sample survey. The table reflects responses received for June, 1999

Table 10. Participating and Non-participating Counties by Region

Region
Participating Counties
Non-participating Counties
1
 Alleghany, Avery, Buncombe, Burke, Caldwell, Cherokee, Cherokee Reservation, Haywood, Jackson, Madison, McDowell, Rutherford, Watauga,  Ashe, Clay, Cleveland, Graham, Henderson, Macon, Mitchell, Polk, Swain, Transylvania, Wilkes, Yancey
2
 Catawba, Gaston, Iredell, Mecklenberg,  Alexander, Anson, Cabarrus, Lincoln, Rowan, Stanley, Union, 
3
 Rockingham, Yadkin Alamance, Caswell, Davidson, Davie, Forsyth, Guilford, Randolph, Stokes, Surry, 
4
 Chatham, Durham, Moore, Orange, Wake Franklin, Granville, Harnett, Johnston, Lee, Person, Warren
5
 Carteret, Craven, Nash,  Duplin, Edgcombe, Greene, Jones, Lenoir, Onslow, Pamlico, Pitt, Wayne, Wilson
6
 Brunswick, Cumberland, New Hanover, Pender, Robeson, Scotland Bladen, Columbus, Hoke, Richmond, Sampson, 
7
 Beaufort, Hertford, Hyde, Martin Bertie, Camden, , Chowan, Currituk, Gates, Dare, Halifax, Perquimans, Northampton, Pasquotank, Tyrell, Washington

 

We gratefully acknowledge the assistance of all the lodging properties that have participated in our data collection efforts in such a timely manner. If you have questions concerning the accommodations survey, please contact Dr. Gene Brothers (919-515-3699) or Samantha Mitchell (919-788-9389). Monthly report available at http://www.ces.ncsu.edu/depts/tourism/optr/zreport.htm