Johnston County Travel and Tourism Facts
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$ Impact |
Domestic tourism generated an economic impact of $61.23 million in Johnston County in 1997. This is a 7.0 % increase over 1996 it compares with a 2.9% increase for North Carolina. Johnston is 35th in travel impact among North Carolina's 100 counties.
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Jobs |
900 jobs in Johnston County are directly attributable to travel and tourism. Travel generated a $11.26 million payroll in Johnston County in 1997.
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Taxes |
State and local tax revenues from travel to Johnston County amounted to $4.79 million in 1997. This represents a $52 tax savings to each county resident
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Attractions |
Popular attractions include Atkinson's Mill, Ava Gardner Museum, Bentonville Battleground, Clemmons Educational State Forest, Country Doctor Museum, Tobacco Farm Life Museum and colorful annual festivals.
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Visitors |
A 1994 survey found historic sites, beaches, scenic areas, museums, golf and fishing most popular among visitors to North Carolina. Average age is 41 years; 45% had household incomes $50,000 or more; 48%are college graduates, 21%graduate or professional school educated.
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Origins |
Top states of origin for North Carolina domestic visitors are Virginia, Florida, Pennsylvania, Maryland, South Carolina, Ohio, and Georgia. International visitors come mainly from Canada, the United Kingdom, Germany, Japan and France.
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Hotels |
Some 38% of visitors stay in hotels and motels. Hotel occupancy for the Research Triangle economic development region is among the most stable, consistently exceeding state average. During 1997 it ranged from 52.30% to 74.00%. Average daily rates for this region in 1997 ranged from $49.33 to $74.30 and tend to be higher than the state average. |