1998-1999 North Carolina Accommodations Survey
January 1999
Reporting the responses for February 1998- January 1999

Statewide Results
The charts below illustrate statewide averages for occupancy and average daily rates.

Figure 1

Figure 2

Table1 illustrates the changes in occupancy and average daily rates over the last five years. Note that comparisons are made with the Quarters of past years. Comparisons also reflect a change in Economic Development Regions as of January 1997. Seasonal properties that were closed during these months are not included in the calculations.

Table 1. Comparison of Statewide Occupancy and Average Daily Rates, 1995-1999

 
1999
1998
1997
1996
1995
 
(by month)
(by month)
(by month)
(by month)
(quarter\month)
Jan OCC
$55.46 
37.38%
40.94%
32.38%
43.33%
Jan ADR
37.63%
$53.85 
$47.56 
$46.36 
$49.48 
Feb OCC
 
44.62%
49.53%
39.50%
  
Feb ADR
 
$55.41 
$46.99 
$44.77 
  
Mar OCC  
49.24%
52.28%
47.91%
  
Mar ADR  
$53.89 
$49.98 
$48.06 
  
Apr OCC  
55.76%
58.03%
56.83%
55.13%
Apr ADR  
$58.91 
$54.52 
$56.19 
$51.11 
May OCC  
59.00%
58.74%
57.86%
56.87%
May ADR  
$61.91 
$56.73 
$55.89 
$60.00 
Jun OCC  
63.21%
58.36%
67.14%
62.62%
Jun ADR  
$65.10 
$60.92 
$58.77 
$54.17 
Jul OCC  
66.75%
65.13%
66.38%
70.51%
Jul ADR  
$69.01 
$60.40 
$57.78 
$57.98 
Aug OCC  
64.58%
64.51%
65.15%
63.57%
Aug ADR  
$64.91 
$63.98 
$63.09 
$62.47 
Sep OCC  
61.84%
52.47%
62.10%
60.73%
Sep ADR  
$59.86 
$63.16 
$50.63 
$55.27 
Oct OCC  
63.73%
59.01%
63.85%
64.38%
Oct ADR  
$62.64 
$56.32 
$52.16 
$55.55 
Nov OCC  
49.05%
44.90%
48.77%
47.07%
Nov ADR  
$57.73 
$57.28 
$48.75 
$53.07 
Dec OCC  
36.16%
39.44%
39.62%
39.73%
Dec ADR  
$56.02 
$51.91 
$44.42 
$50.87 

 

Regional Results

The rest of this report presents the results of the monthly accommodations survey for February 1998 through January 1999. The 7 economic development regions as defined by the North Carolina Travel and Tourism Division are used.

Table 2 Occupancy and Average Daily Rates by Economic Development Region February, March and April 1998

Region
Feb OCC 
Feb ADR
MarOCC
MarADR
 Apr OCC Apr ADR
1
23.69%
$68.79 
28.84%
$53.84 
28.38%
$60.93 
2
52.36%
$45.52 
60.24%
$43.63 
60.09%
$44.08 
3
55.65%
$50.01 
63.15%
$49.97 
70.62%
$55.75 
4
67.57%
$70.31 
70.34%
$74.28 
81.24%
$75.11 
5
32.66%
$59.65 
48.58%
$58.27 
53.14%
$69.11 
6
52.54%
$36.97 
39.08%
$48.59 
50.64%
$54.26 
7
27.86%
$56.60 
34.44%
$48.68 
46.26%
$53.15
Statewide
44.62%
$55.41 
49.24%
$53.89 
55.76%
$58.91 

 

Table 3 Occupancy and Average Daily Rates by Economic Development Region
May, June and July 1998

Region 
 MayOCC MayADR Jun OCC Jun ADR Jul OCC Jul ADR
1
41.19%
$63.29 
44.44%
$63.59 
53.95%
$74.05 
2
59.59%
$35.05 
59.21%
$43.32 
62.56%
$45.75 
3
68.23%
$53.83 
65.18%
$51.66 
74.21%
$53.74 
4
74.70%
$83.75 
75.68%
$76.64 
67.99%
$70.72 
5
59.47%
$76.61 
72.40%
$77.00 
71.11%
$89.49 
6
56.06%
$50.91 
66.50%
$67.98 
71.35%
$75.14 
7
53.74%
$69.94 
59.04%
$75.49 
66.07%
$74.17 
Statewide
59.00%
$61.91 
63.21%
$65.10 
66.75%
$69.01 

 

Table 4 Occupancy and Average Daily Rates by Economic Development Region
August, September and October 1998

Region
 AugOCC AugADR SepOCC SepADR Oct OCC Oct ADR
1
51.84%
$68.83 
41.00%
$64.35 
54.85%
$70.09 
2
70.39%
$49.56 
68.33%
$47.51 
69.76%
$48.29 
3
65.59%
$52.16 
63.03%
$53.12 
72.64%
$59.57 
4
73.70%
$69.06 
71.40%
$67.92 
77.51%
$81.78 
5
61.44%
$75.78 
63.45%
$70.30 
61.65%
$64.72 
6
69.21%
$56.41 
70.86%
$55.15 
62.60%
$56.18 
7
59.93%
$82.58 
54.82%
$60.67 
47.13%
$57.85 
Statewide
64.58%
$64.91 
61.84%
$59.86 
63.73%
$62.64 

 
 
 

Table 5 Occupancy and Average Daily Rates by Economic Development Region
November, December 1998 and January 1999

Region
 NovOCC NovADR DecOCC DecADR JanOCC JanADR
1
32.89%
$58.66 
24.57%
$69.61 
20.27%
$61.39 
2
56.79%
$50.14 
50.58%
$46.35 
43.42%
$45.06 
3
57.31%
$57.93 
41.14%
$53.14 
51.59%
$47.97 
4
67.82%
$77.92 
47.11%
$68.12 
43.64%
$69.23 
5
44.05%
$54.73 
28.02%
$58.52 
25.65%
$68.13 
6
45.95%
$51.87 
35.34%
$42.02 
39.85%
$44.86 
7
38.52%
$52.85 
26.33%
$54.35 
39.01%
$51.57 
Statewide
49.05%
$57.73 
36.16%
$56.02 
37.63%
$55.46 

Results by Lodging Classification
In addition to stratifying by region, a breakdown of accommodations by lodging classification lends a helpful perspective to visitation trends. The Office of Park and Tourism Research asked accommodations to classify their properties in one of the following categories: full-service, limited service hotel/motel with restaurant facilities nearby, limited service hotel/ motel without restaurant nearby, and bed & breakfast. Below are the occupancy and average daily rates data according to these classifications. Note these tables report only those properties that responded to the classification question. Many convention and visitor bureaus report an aggregated occupancy and average daily rate for their area. In these cases, a breakdown is not available. The maximum numbers of properties included in each classification are small: B&B = 18, Full Service = 11, Limited Service with Nearby Restaurant Facilities = 7, Limited Service without Nearby Restaurant Facilities = 36.

Table 6 Occupancy and Average Daily Rates by Lodging Classification
February, March and April 1998

Lodging Classification
Feb OCC
Feb ADR
Mar OCC
Mar ADR
Apr OCC
Apr ADR
B&B
20.72%
$66.50
24.30%
$59.62
34.41%
$67.91
Full-service 
26.91%
$41.17
43.60%
$53.91
65.97%
$73.96
Limited without
42.55%
$56.16
41.70%
$49.97
52.51%
$60.58
Limited with
30.36%
$45.29
46.00%
$44.53
73.08%
$50.16

 

Table 7 Occupancy and Average Daily Rates by Lodging Classification
May, June and July 1998

Lodging Classification
May OCC
May ADR
Jun OCC
Jun ADR
Jul OCC
Jul ADR
B&B
40.98%
$81.66
43.46%
$74.35
52.23%
$97.27
Full-service 
*
*
*
*
*
*
Limited without
56.51%
$64.22
69.30%
$70.20
79.47%
$69.25
Limited with
71.30%
$59.20
*
*
*
*

 

Table 8 Occupancy and Average Daily Rates by Lodging Classification
August, September and November 1998

Lodging Classification
Aug OCC
Aug ADR
Sep OCC
Sep ADR
Oct OCC
Oct ADR
B&B
40.45% 
$68.03
34.84%
$74.18
55.44%
$72.33
Full-service 
*
*
44.94%
$69.35
56.27%
$47.02
Limited without
71.24%
$55.90
76.84%
$28.90
68.48%
$59.48
Limited with
81.45%
 $59.83
62.81%
$84.47
68.24%
$60.20

Table 9 Occupancy and Average Daily Rates by Lodging Classification
November, December 1998 and January 1999

Lodging Classification
Nov OCC
Nov ADR
Dec OCC
Dec ADR
Jan OCC
Jan ADR
B&B
29.87%
$62.44
20.70%
$67.20
22.14%
$72.50
Full-service 
%
$
20.43%
$39.71
%
$
Limited without
51.20%
$49.50
31.67%
$56.30
33.62%
$56.29
Limited with
%
$
30.66%
$39.55
43.75%
$46.15

 

Participating and Non-participating Counties
If one or more properties responded during the most recent reporting month, that county is counted as participating. Counties shown as not participating are those in which no properties returned the survey instrument. Some counties do not have properties selected for participation in the sample survey. The table reflects responses received for January, 1999

Table 10. Participating and Non-participating Counties by Region
 

Region
Participating Counties
Non-participating Counties
1
 Avery, Buncombe, Burke, Caldwell, Cherokee, Haywood, Macon, Madison, McDowell, Rutherford, Swain, Watauga,  Alleghany, Ashe, Clay, Cleveland, Graham, Henderson, Jackson, Mitchell, Polk, Transylvania, Wilkes, Yancey
2
 Catawba, Gaston, Iredell, Mecklenberg,  Alexander, Anson, Cabarrus, Lincoln, Rowan, Stanley, Union, 
3
 Davidson, Davie, Forsyth, Guilford, Randolph, Rockingham, Yadkin Alamance, Caswell, Stokes, Surry, 
4
 Chatham, Durham, Moore, Orange, Wake Franklin, Granville, Harnett, Johnston, Lee, Person, Warren
5
 Carteret, Craven,  Duplin, Edgcombe, Greene, Jones, Lenoir, Nash, Onslow, Pamlico, Pitt, Wayne, Wilson
6
 Brunswick, Cumberland, New Hanover, Richmond Bladen, Columbus, Hoke, Pender, Robeson, Sampson, Scotland
7
 Beaufort, Dare, Hertford, Hyde, Martin, Washington Bertie, Camden, , Chowan, Currituk, Gates, Halifax, Perquimans, Northampton, Pasquotank, Tyrell, 

We gratefully acknowledge the assistance of all the lodging properties that have participated in our data collection efforts in such a timely manner. If you have questions concerning the accommodations survey, please contact Dr. Gene Brothers (919-515-3699) or Samantha Mitchell (919-788-9389). Monthly report available at http://www.ces.ncsu.edu/depts/tourism/optr/zreport.htm