1997 North Carolina Accommodations Survey
January 1998
Reporting the responses for February 1997- January 1998

Statewide Results

The charts below illustrate statewide averages for occupancy and average daily rates.

 

Figure 2

 

Table1 illustrates the changes in occupancy and average daily rates over the last four years. Note that comparisons are made with the Quarters of past years. Comparisons also reflect a change in Economic Development Regions as of June 1997. Seasonal properties that were closed during these months are not included in the calculations.

 

Table 1. Comparison of Statewide Occupancy and Average Daily Rates, 1995-1998

 
1998
1997
1996
1995
1994
 
(by month)
(by month)
(by month)
(quarter/ month)
(by quarter)
January OCC
37.58%
39.12%
32.38%
43.33%
53.39%
January ADR
$54.56 
$47.78
$46.36
$49.48
$47.24
February OCC  
48.33%
39.50%
    
February ADR  
$46.92
$44.77
    
March OCC  
50.75%
44.47%
    
March ADR  
$50.28
$50.75
    
April OCC  
58.28%
50.25%
55.13%
58.86%
April ADR  
$54.43
$57.75
$51.11
$42.08
May OCC  
59.46%
55.20%
56.87%
  
May ADR  
$58.91
$57.23
$60.00
  
Jun OCC  
58.53%
62.65%
62.62%
  
Jun ADR  
$61.53
$58.31
$54.17
  
July OCC  
65.91%
66.05%
70.51%
56.94%
July ADR  
$61.38
$58.60
$57.98
$50.55
August OCC  
64.76%
62.04%
63.57%
  
August ADR  
$64.08
$63.89
$62.47
  
September OCC  
52.99%
56.82 %
60.73%
  
September ADR  
$61.99
$54.39
$55.27
  
October OCC  
61.01%
59.05%
64.38%
48.38%
October ADR  
$57.16
$51.09
$55.55
$50.17
November OCC  
45.87%
44.68%
47.07%
  
November ADR  
$57.26
$51.60
$53.07
  
December OCC  
40.47%
37.34%
39.73%
  
December ADR  
$52.69
$46.39
$50.87
  
 

Regional Results

The rest of this report presents the results of the monthly accommodations survey for January 1998. The 7 economic development regions as defined by the North Carolina Travel and Tourism Division are used.

Table2 Occupancy and Average Daily Rates by Economic Development Region

February, March, and April 1997 

Region
 Feb OCC Feb ADR Mar OCC Mar ADR Apr OCC Apr ADR
1
28.74%
$47.85 
25.25%
$57.52 
32.38%
$62.36 
2
57.28%
$47.41 
58.06%
$47.42 
70.73%
$32.85 
3
63.65%
$40.52 
68.81%
$47.77 
79.32%
$52.48 
4
56.72%
$57.52 
60.47%
$49.33 
73.44%
$73.77 
5
43.63%
$48.05 
46.48%
$55.63 
51.88%
$63.06 
6
61.98%
$41.57 
74.13%
$41.44 
60.19%
$45.31 
7
34.74%
$46.00 
34.66%
$48.78 
40.99%
$49.58 
Statewide
49.53%
$46.99 
52.55%
$49.70 
58.42%
$54.20 
 

 

Table 3 Occupancy and Average Daily Rates by Economic Development Region

May, June and July1997

Region 
 May Occ May ADR
Jun OCC
Jun ADR
Jul OCC
Jul ADR
1
39.07%
$67.77 
48.33%
$73.59 
61.08%
$72.16 
2
56.74%
$41.81 
57.38%
$45.60 
61.96%
$45.21 
3
69.24%
$49.70 
55.97%
$56.04 
66.05%
$47.42 
4
66.98%
$65.25 
71.29%
$66.88 
66.81%
$64.26 
5
59.62%
$65.56 
61.14%
$69.37 
64.27%
$69.73 
6
63.63%
$51.93 
55.22%
$49.61 
68.71%
$54.10 
7
55.88%
$55.10 
59.16%
$65.39 
67.57%
$69.52 
Statewide
58.74%
$56.73 
58.36%
$60.92 
65.21%
$60.34 
 

 

Table 4 Occupancy and Average Daily Rates by Economic Development Region

August, September and October 1997

 
Region
Aug Occ
Aug ADR
Sep OCC
Sep ADR
Oct OCC
Oct ADR
1
60.37%
$70.62 
39.16%
$71.64 
61.54%
$74.29 
2
59.18%
$45.41 
54.23%
$44.11 
61.76%
$45.57 
3
59.06%
$57.21 
57.20%
$55.61 
68.90%
$57.68 
4
67.70%
$65.52 
68.92%
$70.23 
74.00%
$74.30 
5
63.15%
$76.55 
52.10%
$63.47 
53.86%
$52.12 
6
67.71%
$57.10 
49.39%
$49.57 
49.49%
$43.69 
7
74.37%
$75.45 
46.30%
$87.48 
43.52%
$46.61 
Statewide
64.51%
$63.98 
52.47%
$63.16 
59.01%
$56.32 
 
 

 

Table 5 Occupancy and Average Daily Rates by Economic Development Region

November, December 1997 and January 1998

 
Region
Nov OCC
Nov ADR
Dec OCC
Dec ADR
Jan OCC
Jan ADR
1
33.54%
$83.60 
33.61%
$59.62 
22.25%
$70.39 
2
49.58%
$45.22 
42.49%
$38.77 
48.88%
$45.11 
3
50.88%
$57.69 
46.32%
$61.20 
46.86%
$51.54 
4
66.05%
$72.03 
52.30%
$63.44 
55.58%
$70.65 
5
45.02%
$46.84 
33.44%
$51.34 
30.27%
$59.46 
6
45.50%
$38.91 
45.40%
$36.34 
37.55%
$33.98 
7
23.75%
$56.72 
22.53%
$52.70 
20.28%
$45.85 
Statewide
44.90%
$57.28 
39.44%
$51.91 
37.38%
$53.85 
 

 

Results by Lodging Classification

In addition to stratifying by region, a breakdown of accommodations by lodging classification lends a helpful perspective to visitation trends. The Office of Park and Tourism Research asked accommodations to classify their properties in one of the following categories: full-service, limited service hotel/motel with restaurant facilities nearby, limited service hotel/ motel without restaurant nearby, and bed & breakfast. Below are the occupancy and average daily rates data according to these classifications.

Note these tables report only those properties that responded to the classification question. Many convention and visitor bureaus report an aggregated occupancy and average daily rate for their area. In these cases, a breakdown is not available. The maximum numbers of properties included in each classification are small: B&B = 18, Full Service = 11, Limited Service with Nearby Restaurant Facilities = 7, Limited Service without Nearby Restaurant Facilities = 36.

Table 6 Occupancy and Average Daily Rates by Lodging Classification

February, March and April 1997

Lodging Classification
Feb OCC
Feb ADR
Mar OCC
Mar ADR
Apr OCC
Apr ADR
B&B
23.13%
$54.87 
27.47%
$61.76
27.38%
$67.77
Full-service 
*
*
*
*
15.00%
$32.74
Limited without
43.22%
$45.50 
44.43%
$54.55
52.21%
$55.70
Limited with
42.86%
$38.80 
43.34%
$41.07
33.84%
$41.34
 

Table 7 Occupancy and Average Daily Rates by Lodging Classification

May, June, and July 1997

Lodging Classification
May OCC
May ADR
Jun OCC
Jun ADR
Jul OCC
Jul ADR
B&B
38.64%
$63.36
52.81%
$87.72
61.51%
$69.37
Full-service 
*
*
*
*
*
*
Limited without
56.19%
$57.42
59.75%
$71.26
72.90%
$67.07
Limited with
*
*
*
*
*
*
 

Table 8 Occupancy and Average Daily Rates by Lodging Classification

August, September and October 1997

Lodging Classification
Aug OCC
Aug ADR
Sep OCC
Sep ADR
Oct OCC
Oct ADR
B&B
68.44%
$91.79
44.99%
$70.40
86.17%
$106.29
Full-service 
60.00%
$97.51
40.56%
$100.04
54.30%
$105.06
Limited without
68.80%
$71.83
50.01%
$69.35
66.18%
$60.78
Limited with
*
*
*
*
*
*
 

 

Table 9 Occupancy and Average Daily Rates by Lodging Classification

November, December 1997 and January 1998

Lodging Classification
Nov OCC
Nov ADR
Dec OCC
Dec ADR
Jan OCC
Jan ADR
B&B
26.15%
$99.38
17.8%
$60.70
43.46%
$74.35
Full-service 
31.11%
$96.54
80.03%
$63.87
75.41%
$94.00
Limited without
41.18%
  
45.67%
$59.84
69.30%
$70.20
Limited with
*
*
22.21%
$40.20
79.17%
$70.43
 

 

Participating and Non-participating Counties

If one or more properties responded during the most recent reporting month, that county is counted as participating. Counties shown as not participating are those in which no properties returned the survey instrument. Some counties do not have properties selected for participation in the sample survey. The table reflects responses received for January, 1998.

 

Table 10. Participating and Non-participating Counties by Region
Region
Participating Counties
Non-participating Counties
1
 Avery, Buncombe, Cherokee, Haywood, Henderson, Jackson, Macon, Madison, Polk, Swain, Watauga  Alleghany, Ashe, 

Clay, Cleveland, Graham, McDowell, Mitchell, Transylvania, Wilkes, Yancey
2
 Burke, Caldwell, Iredell, Mecklenberg, Stanley, Alexander, Anson, Cabarrus, Catawba, Gaston, Lincoln, Rowan, Union, 
3
 Alamance, Davie, Randolph, Rockingham,  Caswell, Davidson, Forsyth, Guilford, Stokes, Surry, Yadkin
4
 Durham, Moore, Orange, Wake Chatham, Franklin, Granville, Harnett, Johnston, Lee, Person, Warren
5
 Carteret, Craven, Pitt, Onslow Duplin, Edgcombe, Greene, Jones, Lenoir, Nash, Pamlico, Wayne, Wilson
6
 Brunswick, Cumberland, Richmond Bladen, Columbus, Hoke, New Hanover, Pender, Robeson, Sampson, Scotland
7
 Beaufort, Currituk, Dare, Halifax, Hertford, Hyde, Washington Bertie, Camden, Chowan, Gates, Perquimans, Martin, Northampton, Pasquotank, Tyrell, Washington
 

We gratefully acknowledge the assistance of all the lodging properties that have participated in our data collection efforts in such a timely manner. If you have questions concerning the accommodations survey, please contact Dr. Gene Brothers (919-515-3699) or Samantha Mitchell (919-515-9571).