1997 North Carolina Accommodations Survey
February 1998
Reporting the responses for March 1997- February 1998

Statewide Results
The charts below illustrate statewide averages for occupancy and average daily rates.

 Figure 1

 


Figure 2


Table1 illustrates the changes in occupancy and average daily rates over the last four years. Note that comparisons are made with the Quarters of past years. Comparisons also reflect a change in Economic Development Regions as of January 1997. Seasonal properties that were closed during these months are not included in the calculations.

Table 1. Comparison of Statewide Occupancy and Average Daily Rates, 1995-1998

 
1998
1997
1996
1995
1994
 
(by month)
(by month)
(by month)
(quarter\month)
(quarter\month)
Jan OCC
36.19%
40.90%
32.38%
43.33%
53.39%
Jan ADR
$51.49 
$46.72 
$46.36 
$49.48 
$47.24 
Feb OCC
44.11%
49.19%
39.50%
    
Feb ADR
$53.71 
$46.27 
$44.77 
    
Mar OCC  
52.25%
44.47%
    
Mar ADR  
$48.94 
$50.75 
    
Apr OCC  
58.42%
50.25%
55.13%
58.86%
Apr ADR  
$54.20 
$57.75 
$51.11 
$42.08 
May OCC  
58.74%
55.20%
56.87%
  
May ADR  
$56.73 
$57.23 
$60.00 
  
Jun OCC  
58.57%
62.65%
62.62%
  
Jun ADR  
$61.02 
$58.31 
$54.17 
   
Jul OCC  
65.42%
66.05%
70.51%
56.94%
Jul ADR  
$60.48 
$58.60 
$57.98 
$50.55 
Aug OCC  
66.32%
62.04%
63.57%
  
Aug ADR  
$63.89 
$63.89 
$62.47 
  
Sep OCC  
51.81%
56.82%
60.73%
  
Sep ADR  
$66.22 
$54.39 
$55.27 
  
Oct OCC  
57.80%
59.05%
64.38%
48.38%
Oct ADR  
$55.57 
$51.09 
$55.55 
$50.17 
Nov OCC  
42.23%
44.68%
47.07%
  
Nov ADR  
$58.70 
$51.60 
$53.07 
  
Dec OCC  
38.30%
37.34%
39.73%
  
Dec ADR  
$51.92 
$46.39 
$50.87 
  

Regional Results

The rest of this report presents the results of the monthly accommodations survey for June-January 1998. The 7 economic development regions as defined by the North Carolina Travel and Tourism Division are used.

Table 2 Occupancy and Average Daily Rates by Economic Development Region

March, April, and May 1997

Region
 Mar OCC Mar ADR Apr OCC Apr ADR May Occ May ADR
1
25.25%
$57.52 
32.38%
$62.36 
39.07%
$67.77 
2
55.97%
$42.11 
70.73%
$32.85 
56.74%
$41.81 
3
68.81%
$47.77 
79.32%
$52.48 
69.24%
$49.70 
4
60.47%
$49.33 
73.44%
$73.77 
66.98%
$65.25 
5
46.48%
$55.63 
51.88%
$63.06 
59.62%
$65.56 
6
74.13%
$41.44 
60.19%
$45.31 
63.63%
$51.93 
7
34.66%
$48.78 
40.99%
$49.58 
55.88%
$55.10 
Statewide
52.25%
$48.94 
58.42%
$54.20 
58.74%
$56.73 

Table 3 Occupancy and Average Daily Rates by Economic Development Region

June, July, and August 1997

Region 
Jun OCC
Jun ADR
Jul OCC
Jul ADR
Aug Occ
Aug ADR
1
49.87%
$74.24 
62.55%
$73.12 
61.81%
$71.10 
2
57.38%
$45.60 
61.96%
$45.21 
59.18%
$45.41 
3
55.97%
$56.04 
66.05%
$47.42 
59.06%
$57.21 
4
71.29%
$66.88 
66.81%
$64.26 
67.70%
$65.52 
5
61.14%
$69.37 
64.27%
$69.73 
74.37%
$75.45 
6
55.22%
$49.61 
68.71%
$54.10 
67.71%
$57.10 
7
59.16%
$65.39 
67.57%
$69.52 
74.37%
$75.45 
Statewide
58.57%
$61.02 
65.42%
$60.48 
66.32%
$63.89 

Table 4 Occupancy and Average Daily Rates by Economic Development Region Sept, Oct, and November 1997

Region
Sep OCC
Sep ADR
Oct OCC
Oct ADR
Nov OCC
Nov ADR
1
40.05%
$72.47 
62.91%
$74.77 
34.39%
$85.02 
2
54.23%
$44.11 
61.76%
$45.57 
49.58%
$45.22 
3
57.20%
$55.61 
68.90%
$57.68 
50.88%
$57.69 
4
68.92%
$70.23 
74.00%
$74.30 
66.05%
$72.03 
5
46.58%
$84.04 
44.02%
$46.37 
25.43%
$55.35 
6
49.39%
$49.57 
49.49%
$43.69 
45.50%
$38.91 
7
46.30%
$87.48 
43.52%
$46.61 
23.75%
$56.72 
Statewide
51.81%
$66.22 
57.80%
$55.57 
42.23%
$58.70 

 Table 5 Occupancy and Average Daily Rates by Economic Development Region December 1997 - February 1998

Region
Dec OCC
Dec ADR
Jan OCC
Jan ADR
Feb OCC 
Feb ADR
1
33.97%
$60.11 
23.12%
$73.48 
24.74%
$68.96 
2
42.49%
$38.77 
48.36%
$39.99 
50.50%
$38.13 
3
46.32%
$61.20 
46.86%
$51.54 
55.65%
$50.01 
4
52.30%
$63.44 
55.58%
$70.65 
67.57%
$70.31 
5
25.07%
$50.88 
21.61%
$44.94 
29.91%
$54.97 
6
45.40%
$36.34 
37.55%
$33.98 
52.54%
$36.97 
7
22.53%
$52.70 
20.28%
$45.85 
27.86%
$56.60 
Statewide
38.30%
$51.92 
36.19%
$51.49 
44.11%
$53.71 

Results by Lodging Classification

In addition to stratifying by region, a breakdown of accommodations by lodging classification lends a helpful perspective to visitation trends. The Office of Park and Tourism Research asked accommodations to classify their properties in one of the following categories: full-service, limited service hotel/motel with restaurant facilities nearby, limited service hotel/ motel without restaurant nearby, and bed & breakfast. Below are the occupancy and average daily rates data according to these classifications.

Note these tables report only those properties that responded to the classification question. Many convention and visitor bureaus report an aggregated occupancy and average daily rate for their area. In these cases, a breakdown is not available. The maximum numbers of properties included in each classification are small: B&B = 18, Full Service = 11, Limited Service with Nearby Restaurant Facilities = 7, Limited Service without Nearby Restaurant Facilities = 36

Table 6 Occupancy and Average Daily Rates by Lodging Classification

March, April, and May 1997

Lodging Classification
Mar OCC
Mar ADR
Apr OCC
Apr ADR
May OCC
May ADR
B&B
27.47%
$61.76
27.38%
$67.77
38.64%
$63.36
Full-service 
*
*
15.00%
$32.74
*
*
Limited without
44.43%
$54.55
52.21%
$55.70
56.19%
$57.42
Limited with
43.34%
$41.07
33.84%
$41.34
*
*

Table 7 Occupancy and Average Daily Rates by Lodging Classification

June, July, and August, 1997

Lodging Classification
Jun OCC
Jun ADR
Jul OCC
Jul ADR
Aug OCC
Aug ADR
B&B
52.81%
$87.72
61.51%
$69.37
68.44%
$91.79
Full-service 
*
*
*
*
60.00%
$97.51
Limited without
59.75%
$71.26
72.90%
$67.07
68.80%
$71.83
Limited with
*
*
*
*
*
*

Table 8 Occupancy and Average Daily Rates by Lodging Classification

September, October, and November, 1997

Lodging Classification
Sep OCC
Sep ADR
Oct OCC
Oct ADR
Nov OCC
Nov ADR
B&B
44.99%
$70.40
86.17%
$106.29
26.15%
$99.38
Full-service 
40.56%
$100.04
54.30%
$105.06
31.11%
$96.54
Limited without
50.01%
$69.35
66.18%
$60.78
41.18%
  
Limited with
*
*
*
*
*
*

Table 9 Occupancy and Average Daily Rates by Lodging Classification

December, January, and February 1997

Lodging Classification
Dec OCC
Dec ADR
Jan OCC
Jan ADR
Feb OCC
Feb ADR
B&B
17.8%
$60.70
17.22%
$40.88
20.72%
$66.50
Full-service 
80.03%
$63.87
*
*
26.91%
$41.17
Limited without
45.67%
$59.84
42.48%
$53.07
42.55%
$56.16
Limited with
22.21%
$40.20
*
*
30.36%
$45.29

 

Participating and Non-participating Counties

If one or more properties responded during the most recent reporting month, that county is counted as participating. Counties shown as not participating are those in which no properties returned the survey instrument. Some counties do not have properties selected for participation in the sample survey. The table reflects responses received for February, 1998.

Table 10. Participating and Non-participating Counties by Region

Region
Participating Counties
Non-participating Counties
1
 Avery, Buncombe, Cherokee, Haywood, Henderson, Jackson, Macon, Madison, Polk, Swain, Watauga  Alleghany, Ashe, 

Clay, Cleveland, Graham, McDowell, Mitchell, Transylvania, Wilkes, Yancey
2
 Burke, Caldwell, Iredell, Mecklenberg, Stanley, Alexander, Anson, Cabarrus, Catawba, Gaston, Lincoln, Rowan, Union, 
3
 Alamance, Davie, Randolph, Rockingham,  Caswell, Davidson, Forsyth, Guilford, Stokes, Surry, Yadkin
4
 Durham, Moore, Orange, Wake Chatham, Franklin, Granville, Harnett, Johnston, Lee, Person, Warren
5
 Carteret, Craven, Pitt, Onslow Duplin, Edgcombe, Greene, Jones, Lenoir, Nash, Pamlico, Wayne, Wilson
6
 Brunswick, Cumberland, Richmond Bladen, Columbus, Hoke, New Hanover, Pender, Robeson, Sampson, Scotland
7
 Beaufort, Currituk, Dare, Halifax, Hertford, Hyde, Washington Bertie, Camden, Chowan, Gates, Perquimans, Martin, Northampton, Pasquotank, Tyrell, Washington

We gratefully acknowledge the assistance of all the lodging properties that have participated in our data collection efforts in such a timely manner. If you have questions concerning the accommodations survey, please contact Dr. Gene Brothers (919-515-3699) or Samantha Mitchell (919-515-9571).