1999-2000 North Carolina Accommodations Survey
February 2000
Reporting the responses for March 1999- February 2000

Statewide Results
The charts below illustrate statewide averages for occupancy and average daily rates.
Figure 1

Figure 2

Table1 illustrates the changes in occupancy and average daily rates over the last five years.Note that comparisons are made with the Quarters of past years. Comparisons also reflect a change in Economic Development Regions as of February 1997. Seasonal properties that were closed during these months are not included in the calculations.
Table 1.Comparison of Statewide Occupancy and Average Daily Rates, 1996-2000
2000
1999
1998
1997
1996
(by month)
(by month)
(by month)
(by month)
(by month)
Jan OCC
41.76%
$54.32 
37.38%
40.94%
32.38%
Jan ADR
$59.25 
36.95%
$53.85 
$47.56 
$46.36 
Feb OCC
46.29%
45.70%
44.62%
49.53%
39.50%
Feb ADR
$56.86 
$52.70 
$55.41 
$46.99 
$44.77 
Mar OCC
  
46.45%
49.24%
52.28%
47.91%
Mar ADR
 
$56.92 
$53.89 
$49.98 
$48.06 
Apr OCC
 
56.90%
55.76%
58.03%
56.83%
Apr ADR
 
$59.48 
$58.91 
$54.52 
$56.19 
May OCC
 
56.06%
59.00%
58.74%
57.86%
May ADR
 
$64.24 
$61.91 
$56.73 
$55.89 
Jun OCC
 
61.61%
63.21%
58.36%
67.14%
Jun ADR
 
$61.71 
$65.10 
$60.92 
$58.77 
Jul OCC
 
68.59%
66.75%
65.13%
66.38%
Jul ADR
 
$70.65 
$69.01 
$60.40 
$57.78 
Aug OCC
 
60.25%
64.58%
64.51%
65.15%
Aug ADR
 
$68.77 
$64.91 
$63.98 
$63.09 
Sep OCC
 
53.26%
61.84%
52.47%
62.10%
Sep ADR
 
$73.97 
$59.86 
$63.16 
$50.63 
Oct OCC
 
60.96%
63.83%
59.01%
63.85%
Oct ADR
 
$68.08 
$63.03 
$56.32 
$52.16 
Nov OCC
 
53.15%
49.05%
44.90%
48.77%
Nov ADR
 
$61.26 
$57.73 
$57.28 
$48.75 
Dec OCC
 
44.17%
37.28%
39.44%
39.62%
Dec ADR
 
$57.81 
$54.49 
$51.91 
$44.42 

Regional Results

The rest of this report presents the results of the monthly accommodations survey for March 1999 through February 2000.The 7 economic development regions as defined by the North Carolina Travel and Tourism Division are used.

Table 2 Occupancy and Average Daily Rates by Economic Development Region
March, April and May 1999

Region
MarOCC
MarADR
Apr OCC
Apr ADR
MayOCC
MayADR
1
19.33%
$70.02 
29.06%
$58.28 
45.39%
$72.77 
2
56.72%
$38.68 
58.05%
$42.09 
64.83%
$52.00 
3
58.66%
$47.83 
71.00%
$60.32 
51.48%
$55.10 
4
68.37%
$76.40 
72.32%
$76.75 
70.61%
$84.96 
5
39.65%
$66.90 
50.89%
$77.04 
53.96%
$76.88 
6
46.68%
$53.65 
62.58%
$57.02 
69.13%
$43.90 
7
35.74%
$44.93 
54.39%
$44.84 
37.02%
$64.08 
Statewide
46.45%
$56.92 
56.90%
$59.48 
56.06%
$64.24 

Table 3 Occupancy and Average Daily Rates by Economic Development Region 
June, July and August 1999

Region 
JunOCC
JunADR
JulOCC
JulADR
AugOCC
AugADR
1
44.80%
$67.49 
86.14%
$84.64 
49.69%
$90.49 
2
57.50%
$46.44 
69.15%
$44.69
67.83%
$44.15 
3
64.75%
$49.85 
63.54%
$53.56 
61.04%
$57.37 
4
74.45%
$85.80 
53.62%
$85.24 
58.54%
$83.71 
5
64.80%
$75.04 
64.53%
$81.71 
56.85%
$79.63 
6
70.25%
$62.28 
74.80%
$66.70 
63.94%
$61.97 
7
54.76%
$45.05 
68.32%
$78.00 
63.85%
$64.11 
Statewide
61.61%
$61.71 
68.59%
$70.65 
60.25%
$68.77 

Table 4 Occupancy and Average Daily Rates by Economic Development Region 
September, October and November 1999

Region
SepOCC
SepADR
OctOCC
OctADR
NovOCC
NovADR
1
40.73%
$82.48 
62.59%
$77.60 
37.58%
$88.56 
2
61.22%
$47.87 
59.29%
$59.15 
54.37%
$41.05 
3
55.17%
$57.65 
69.74%
$64.47 
56.42%
$55.50 
4
50.67%
$79.40 
63.06%
$86.65 
55.56%
$73.74 
5
37.69%
$94.05 
47.16%
$60.02 
41.95%
$65.32 
6
49.15%
$73.20 
66.78%
$65.12 
49.25%
$64.04 
7
65.66%
$91.65 
59.75%
$73.04 
61.33%
$67.92 
Statewide
53.26%
$73.97 
60.96%
$68.08 
53.15%
$61.26 

Table 5 Occupancy and Average Daily Rates by Economic Development Region
December 1999, January and February 2000

Region
DecOCC