Durham County Travel and Tourism Facts

 

 

$ Impact

Domestic tourism generated an economic impact of $350.54 million in Durham County in 1997. This is a 5.0 % increase over 1996 it compares with a 2.9% increase for North Carolina. Durham is 7th in travel impact among North Carolina's 100 counties.

 

Jobs

7,040 jobs in Durham County are directly attributable to travel and tourism. Travel generated a $82.61 million payroll in Durham County in 1997.

 

Taxes

State and local tax revenues from travel to Durham County amounted to $28.38 million in 1997. This represents a $138 tax savings to each county resident

 

Attractions

Popular area attractions include the North Carolina Museum of Life and Science, Duke Homestead, the chapel and gardens at Duke University, Eno River Park and Durham Bulls. Durham-based Research Triangle Park, begun in 1959, has 74 companies and 35,000 emloyees.

 

Visitors

A 1994 survey found historic sites, beaches, scenic areas, museums, golf and fishing most popular among visitors to North Carolina. Average age is 41 years; 45% had household incomes $50,000 or more; 48%are college graduates, 21%graduate or professional school educated.

Origins

Top states of origin for North Carolina domestic visitors are Virginia, Florida, Pennsylvania, Maryland, South Carolina, Ohio, and Georgia. International visitors come mainly from Canada, the United Kingdom, Germany, Japan and France.

Hotels

Some 38% of visitors stay in hotels and motels. Hotel occupancy for the Research Triangle economic development region is among the most stable, consistently exceeding state average. During 1997 it ranged from 52.30% to 74.00%. Average daily rates for this region in 1997 ranged from $49.33 to $74.30 and tend to be higher than the state average.