1997-1998 North Carolina Accommodations Survey

December 1998

Reporting the responses for November 1997- December 1998

Statewide Results

The charts below illustrate statewide averages for occupancy and average daily rates.

Figure 1


 
 

Figure 2

Table1 illustrates the changes in occupancy and average daily rates over the last five years. Note that comparisons are made with the Quarters of past years. Comparisons also reflect a change in Economic Development Regions as of January 1997. Seasonal properties that were closed during these months are not included in the calculations.

Table 1. Comparison of Statewide Occupancy and Average Daily Rates, 1994-1998

1998
1997
1996
1995
1994
(by month)
(by month)
(by month)
(quarter\month)
(quarter\month)
Jan OCC
37.38%
40.94%
32.38%
43.33%
53.39%
Jan ADR
$53.85 
$47.56 
$46.36 
$49.48 
$47.24 
Feb OCC
44.62%
49.53%
39.50%
Feb ADR
$55.41 
$46.99 
$44.77 
Mar OCC
49.24%
52.28%
47.91%
Mar ADR
$53.89 
$49.98 
$48.06 
Apr OCC
55.76%
58.03%
56.83%
55.13%
58.86%
Apr ADR
$58.91 
$54.52 
$56.19 
$51.11 
$42.08 
May OCC
59.00%
58.74%
57.86%
56.87%
May ADR
$61.91 
$56.73 
$55.89 
$60.00 
Jun OCC
63.53%
58.36%
67.14%
62.62%
Jun ADR
$65.03 
$60.92 
$58.77 
$54.17 
Jul OCC
66.75%
65.13%
66.38%
70.51%
56.94%
Jul ADR
$69.01 
$60.40 
$57.78 
$57.98 
$50.55 
Aug OCC
64.78%
64.51%
65.15%
63.57%
Aug ADR
$64.83 
$63.98 
$63.09 
$62.47 
Sep OCC
61.90%
52.47%
62.10%
60.73%
Sep ADR
$59.86 
$63.16 
$50.63 
$55.27 
Oct OCC
64.02%
59.01%
63.85%
64.38%
48.38%
Oct ADR
$62.37 
$56.32 
$52.16 
$55.55 
$50.17 
Nov OCC
48.73%
44.90%
48.77%
47.07%
Nov ADR
$57.76 
$57.28 
$48.75 
$53.07 
Dec OCC
35.90%
39.44%
39.62%
39.73%
Dec ADR
$56.37 
$51.91 
$44.42 
$50.87 

Regional Results

The rest of this report presents the results of the monthly accommodations survey for January 1998 through December 1998. The 7 economic development regions as defined by the North Carolina Travel and Tourism Division are used.

Table 2 Occupancy and Average Daily Rates by Economic Development Region

January, February and March 1998

Region
Jan OCC
Jan ADR
Feb OCC 
Feb ADR
MarOCC
MarADR
1
22.25%
$70.39 
23.69%
$68.79 
28.84%
$53.84 
2
48.88%
$45.11 
52.36%
$45.52 
60.24%
$43.63 
3
46.86%
$51.54 
55.65%
$50.01 
63.15%
$49.97 
4
55.58%
$70.65 
67.57%
$70.31 
70.34%
$74.28 
5
30.27%
$59.46 
32.66%
$59.65 
48.58%
$58.27 
6
37.55%
$33.98 
52.54%
$36.97 
39.08%
$48.59 
7
20.28%
$45.85 
27.86%
$56.60 
34.44%
$48.68 
Statewide
37.38%
$53.85 
44.62%
$55.41 
49.24%
$53.89

 

Table 3 Occupancy and Average Daily Rates by Economic Development Region

April, May and June 1998

Region 
Apr OCC
Apr ADR
MayOCC
MayADR
Jun OCC
Jun ADR
1
28.38%
$60.93 
41.19%
$63.29 
44.44%
$63.59 
2
60.09%
$44.08 
59.59%
$35.05 
59.21%
$43.32 
3
70.62%
$55.75 
68.23%
$53.83 
67.47%
$51.18 
4
81.24%
$75.11 
74.70%
$83.75 
75.68%
$76.64 
5
53.14%
$69.11 
59.47%
$76.61 
72.40%
$77.00 
6
50.64%
$54.26 
56.06%
$50.91 
66.50%
$67.98 
7
46.26%
$53.15 
53.74%
$69.94 
59.04%
$75.49 
Statewide
55.76%
$58.91 
59.00%
$61.91 
63.53%
$65.03 

 

Table 4 Occupancy and Average Daily Rates by Economic Development Region

July, August and September 1998

Region
 Jul OCC Jul ADR AugOCC AugADR SepOCC SepADR
1
53.95%
$74.05 
51.84%
$68.83 
41.00%
$64.35 
2
62.56%
$45.75 
70.39%
$49.56 
68.33%
$47.51 
3
74.21%
$53.74 
66.94%
$51.59 
63.46%
$53.10 
4
67.99%
$70.72 
73.70%
$69.06 
71.40%
$67.92 
5
71.11%
$89.49 
61.44%
$75.78 
63.45%
$70.30 
6
71.35%
$75.14 
69.21%
$56.41 
70.86%
$55.15 
7
66.07%
$74.17 
59.93%
$82.58 
54.82%
$60.67 
Statewide
66.75%
$69.01 
64.78%
$64.83 
61.90%
$59.86

 

Table 5 Occupancy and Average Daily Rates by Economic Development Region

October, November and December 1998

Region
 Oct OCC Oct ADR NovOCC NovADR DecOCC DecADR
1
55.78%
$67.96 
28.22%
$57.64 
22.49%
$69.75 
2
69.76%
$48.29 
56.79%
$50.14 
51.28%
$42.40 
3
73.71%
$59.85 
59.75%
$59.16 
41.45%
$55.48 
4
77.51%
$81.78 
67.82%
$77.92 
47.11%
$155.06 
5
61.65%
$64.72 
44.05%
$54.73 
28.02%
$58.52 
6
62.60%
$56.18 
45.95%
$51.87 
35.34%
$42.02 
7
47.13%
$57.85 
38.52%
$52.85 
26.33%
$54.35 
Statewide
64.02%
$62.37 
48.73%
$57.76 
35.90%
$56.37 

Results by Lodging Classification

In addition to stratifying by region, a breakdown of accommodations by lodging classification lends a helpful perspective to visitation trends. The Office of Park and Tourism Research asked accommodations to classify their properties in one of the following categories: full-service, limited service hotel/motel with restaurant facilities nearby, limited service hotel/ motel without restaurant nearby, and bed & breakfast. Below are the occupancy and average daily rates data according to these classifications. Note these tables report only those properties that responded to the classification question. Many convention and visitor bureaus report an aggregated occupancy and average daily rate for their area. In these cases, a breakdown is not available. The maximum numbers of properties included in each classification are small: B&B = 18, Full Service = 11, Limited Service with Nearby Restaurant Facilities = 7, Limited Service without Nearby Restaurant Facilities = 36.
 
 

Table 6 Occupancy and Average Daily Rates by Lodging Classification

January, February and March 1998

Lodging Classification
Jan OCC
Jan ADR
Feb OCC
Feb ADR
Mar OCC
Mar ADR
B&B
17.22%
$40.88
20.72%
$66.50
24.30%
$59.62
Full-service 
*
*
26.91%
$41.17
43.60%
$53.91
Limited without
42.48%
$53.07
42.55%
$56.16
41.70%
$49.97
Limited with
*
*
30.36%
$45.29
46.00%
$44.53

Table 7 Occupancy and Average Daily Rates by Lodging Classification

April, May and June 1998

Lodging Classification
Apr OCC
Apr ADR
May OCC
May ADR
Jun OCC
Jun ADR
B&B
34.41%
$67.91
40.98%
$81.66
43.46%
$74.35
Full-service 
65.97%
$73.96
*
*
*
*
Limited without
52.51%
$60.58
56.51%
$64.22
69.30%
$70.20
Limited with
73.08%
$50.16
71.30%
$59.20
*
*

Table 8 Occupancy and Average Daily Rates by Lodging Classification

July, August, and September 1998

Lodging Classification
Jul OCC
Jul ADR
Aug OCC
Aug ADR
Sep OCC
Sep ADR
B&B
52.23%
$97.27
40.45% 
$68.03
34.84%
$74.18
Full-service 
*
*
*
*
44.94%
$69.35
Limited without
79.47%
$69.25
71.24%
$55.90
76.84%
$28.90
Limited with
*
*
81.45%
 $59.83
62.81%
$84.47

Table 9 Occupancy and Average Daily Rates by Lodging Classification

October, November, and December 1998

Lodging Classification
Oct OCC
Oct ADR
Nov OCC
Nov ADR
Dec OCC
Dec ADR
B&B
55.44%
$72.33
29.87%
$62.44
20.70%
$67.20
Full-service 
56.27%
$47.02
*
*
20.43%
$39.71
Limited without
68.48%
$59.48
51.20%
$49.50
31.67%
$56.30
Limited with
68.24%
$60.20
*
*
30.66%
$39.55

Participating and Non-participating Counties
If one or more properties responded during the most recent reporting month, that county is counted as participating. Counties shown as not participating are those in which no properties returned the survey instrument. Some counties do not have properties selected for participation in the sample survey. The table reflects responses received for December, 1998

Table 10. Participating and Non-participating Counties by Region
 

Region
Participating Counties
Non-participating Counties
1
 Avery, Caldwell, Haywood, Jackson, Macon, Madison, McDowell, Rutherford, Swain, Watauga, Yancey Alleghany, Ashe, Buncombe, Burke, Cherokee, Clay, Cleveland, Graham, Mitchell, Polk, Transylvania, Wilkes, 
2
 Catawba, Gaston, Iredell, Rowan Alexander, Anson, Cabarrus, Lincoln, Mecklenberg, Union, Stanley
3
 Davidson, Davie, Forsyth, Guilford,  Alamance, Caswell, Randolph, Rockingham, Stokes, Surry, Yadkin
4
 Chatham, Durham, Moore, Orange, Wake Franklin, Granville, Harnett, Johnston, Lee, Person, Warren
5
 Carteret, Craven, Onslow Duplin, Edgcombe, Greene, Jones, Lenoir, Nash, Pamlico, Pitt, Wayne, Wilson
6
 Brunswick, New Hanover, Pender, Richmond Bladen, Columbus, Cumberland, Hoke, Robeson, Sampson, Scotland
7
 Beaufort, Dare, Hertford, Hyde  Bertie, Camden, Chowan, Currituk, Gates, Halifax, Martin Perquimans, Northampton, Pasquotank, Tyrell, Washington

 

We gratefully acknowledge the assistance of all the lodging properties that have participated in our data collection efforts in such a timely manner. If you have questions concerning the accommodations survey, please contact Dr. Gene Brothers (919-515-3699) or Samantha Mitchell (919-788-9389). Monthly report available at http://www.ces.ncsu.edu/depts/tourism/optr/zreport.htm