Domestic tourism generated an economic impact of $4.63 million in Caswell County in 1997. This is a 2.4 % increase over 1996 it compares with a 2.9% increase for North Carolina. Caswell is 95^th in travel impact among North Carolina's 100 counties.

40 jobs in Caswell County are directly attributable to travel and tourism. Travel generated a $600,000 payroll in Caswell County in 1997.

State and local tax revenues from travel to Caswell County amounted to $480,000 in 1997. This represents a $23 tax saving to each county resident.

A 1994 survey found historic sites, beaches, scenic areas, museums, golf and fishing most popular among visitors to North Carolina. Average age is 41 years; 45% had household incomes $50,000 or more; 48%are college graduates, 21%graduate or professional school educated.

Top states of origin for North Carolina domestic visitors are Virginia, Florida, Pennsylvania, Maryland, South Carolina, Ohio, and Georgia.

Some 38% of visitors stay in hotels and motels. Hotel occupancy for the Piedmont Triad economic development during 1997 ranged from 46.32% to 79.73%; this compares with occupancy ranging from 53.17% to 74.41% for 1995. Average daily rates for this region in 1997 ranged from $40.52 to $61.20 and tend to be lower than the state average.