1997-1998 North Carolina Accommodations Survey
August 1998
Reporting the responses for September1997- August 1998
Statewide Results

The charts below illustrate statewide averages for occupancy and average daily rates.

Figure 1

Figure 2

Table1 illustrates the changes in occupancy and average daily rates over the last four years. Note that comparisons are made with the Quarters of past years. Comparisons also reflect a change in Economic Development Regions as of January 1997. Seasonal properties that were closed during these months are not included in the calculations.

Table 1. Comparison of Statewide Occupancy and Average Daily Rates, 1994-1998
 

1998
1997
1996
1995
1994
(by month)
(by month)
(by month)
(quarter\month)
(quarter\month)
Jan OCC
37.38%
40.94%
32.38%
43.33%
53.39%
Jan ADR
$53.85 
$47.56 
$46.36 
$49.48 
$47.24 
Feb OCC
44.62%
49.53%
39.50%
Feb ADR
$55.41 
$46.99 
$44.77 
Mar OCC
49.24%
52.55%
47.91%
Mar ADR
$53.89 
$49.70 
$48.06 
Apr OCC
55.76%
58.42%
56.83%
55.13%
58.86%
Apr ADR
$58.91 
$54.20 
$56.19 
$51.11 
$42.08 
May OCC
59.03%
58.74%
57.86%
56.87%
May ADR
$61.73 
$56.73 
$55.89 
$60.00 
Jun OCC
63.90%
58.36%
67.14%
62.62%
Jun ADR
$65.11 
$60.92 
$58.77 
$54.17 
Jul OCC
68.98%
65.21%
66.38%
70.51%
56.94%
Jul ADR
$67.47 
$60.34 
$57.78 
$57.98 
$50.55 
Aug OCC
66.71%
64.51%
65.15%
63.57%
Aug ADR
$65.21 
$63.98 
$63.09 
$62.47 
Sep OCC
52.47%
62.10%
60.73%
Sep ADR
$63.16 
$50.63 
$55.27 
Oct OCC
59.01%
63.85%
64.38%
48.38%
Oct ADR
$56.32 
$52.16 
$55.55 
$50.17 
Nov OCC
44.90%
48.77%
47.07%
Nov ADR
$57.28 
$48.75 
$53.07 
Dec OCC
39.44%
39.62%
39.73%
Dec ADR
$51.91 
$44.42 
$50.87 
Regional Results

The rest of this report presents the results of the monthly accommodations survey for September 1997 through August 1998. The 7 economic development regions as defined by the North Carolina Travel and Tourism Division are used.

Table 2 Occupancy and Average Daily Rates by Economic Development Region September, October, and November 1997

Region
Sep OCC
SepADR
Oct OCC
Oct ADR
NovOCC
NovADR
1
39.16%
$71.64 
61.54%
$74.29 
33.54%
$83.60 
2
54.23%
$44.11 
61.76%
$45.57 
49.58%
$45.22 
3
57.20%
$55.61 
68.90%
$57.68 
50.88%
$57.69 
4
68.92%
$70.23 
74.00%
$74.30 
66.05%
$72.03 
5
52.10%
$63.47 
53.86%
$52.12 
45.02%
$46.84 
6
49.39%
$49.57 
49.49%
$43.69 
45.50%
$38.91 
7
46.30%
$87.48 
43.52%
$46.61 
23.75%
$56.72 
Statewide
52.47%
$63.16 
59.01%
$56.32 
44.90%
$57.28 

Table 3 Occupancy and Average Daily Rates by Economic Development Region December 1997, January and February 1998

Region 
 DecOCC
DecADR
Jan OCC
Jan ADR
Feb OCC 
Feb ADR
1
33.61%
$59.62 
22.25%
$70.39 
23.69%
$68.79 
2
42.49%
$38.77 
48.88%
$45.11 
52.36%
$45.52 
3
46.32%
$61.20 
46.86%
$51.54 
55.65%
$50.01 
4
52.30%
$63.44 
55.58%
$70.65 
67.57%
$70.31 
5
33.44%
$51.34 
30.27%
$59.46 
32.66%
$59.65 
6
45.40%
$36.34 
37.55%
$33.98 
52.54%
$36.97 
7
22.53%
$52.70 
20.28%
$45.85 
27.86%
$56.60 
Statewide
39.44%
$51.91 
37.38%
$53.85 
44.62%
$55.41 
 

Table 4 Occupancy and Average Daily Rates by Economic Development Region March, April and May 1998

Region
MarOCC
MarADR
 Apr OCC Apr ADR MayOCC MayADR
1
28.84%
$53.84 
28.38%
$60.93 
41.19%
$63.29 
2
60.24%
$43.63 
60.09%
$44.08 
59.59%
$35.05 
3
63.15%
$49.97 
70.62%
$55.75 
68.23%
$53.83 
4
70.34%
$74.28 
81.24%
$75.11 
74.70%
$83.75 
5
48.58%
$58.27 
53.14%
$69.11 
59.47%
$76.61 
6
39.08%
$48.59 
50.64%
$54.26 
56.06%
$50.91 
7
34.44%
$48.68 
46.26%
$53.15 
53.95%
$68.68 
Statewide
49.24%
$53.89 
55.76%
$58.91 
59.03%
$61.73 
 

Table 5 Occupancy and Average Daily Rates by Economic Development Region June, July and August 1998

Region
 Jun OCC Jun ADR Jul OCC Jul ADR AugOCC AugADR
1
44.44%
$63.59 
58.07%
$76.88 
53.02%
$67.28 
2
59.21%
$43.32 
64.27%
$45.90 
72.81%
$49.22 
3
67.47%
$51.18 
74.21%
$53.74 
68.33%
$47.77 
4
75.68%
$76.64 
69.75%
$68.79 
73.61%
$67.44 
5
72.40%
$77.00 
79.75%
$97.82 
67.49%
$81.87 
6
66.50%
$67.98 
75.32%
$59.23 
69.21%
$56.41 
7
61.61%
$76.05 
61.51%
$69.90 
62.50%
$86.47 
Statewide
63.90%
$65.11 
68.98%
$67.47 
66.71%
$65.21 
 

 

Results by Lodging Classification

In addition to stratifying by region, a breakdown of accommodations by lodging classification lends a helpful perspective to visitation trends. The Office of Park and Tourism Research asked accommodations to classify their properties in one of the following categories: full-service, limited service hotel/motel with restaurant facilities nearby, limited service hotel/ motel without restaurant nearby, and bed & breakfast. Below are the occupancy and average daily rates data according to these classifications.

Note these tables report only those properties that responded to the classification question. Many convention and visitor bureaus report an aggregated occupancy and average daily rate for their area. In these cases, a breakdown is not available. The maximum numbers of properties included in each classification are small: B&B = 18, Full Service = 11, Limited Service with Nearby Restaurant Facilities = 7, Limited Service without Nearby Restaurant Facilities = 36.

 

Table 6 Occupancy and Average Daily Rates by Lodging Classification

September, October, and November 1997

Lodging Classification
Sept OCC
Sept ADR
Oct OCC
Oct ADR
Nov OCC
Nov ADR
B&B
44.99%
$70.40
86.17%
$106.29
26.15%
$99.38
Full-service 
40.56%
$100.04
54.30%
$105.06
31.11%
$96.54
Limited without
50.01%
$69.35
66.18%
$60.78
41.18%
  
Limited with
*
*
*
*
*
*
 

Table 7 Occupancy and Average Daily Rates by Lodging Classification December 1997, January and February 1998

Lodging Classification
Dec OCC
Dec ADR
Jan OCC
Jan ADR
Feb OCC
Feb ADR
B&B
17.8%
$60.70
17.22%
$40.88
20.72%
$66.50
Full-service 
80.03%
$63.87
*
*
26.91%
$41.17
Limited without
45.67%
$59.84
42.48%
$53.07
42.55%
$56.16
Limited with
22.21%
$40.20
*
*
30.36%
$45.29
 

Table 8 Occupancy and Average Daily Rates by Lodging Classification March, April and May 1998

Lodging Classification
Mar OCC
Mar ADR
Apr OCC
Apr ADR
May OCC
May ADR
B&B
24.30%
$59.62
34.41%
$67.91
40.98%
$81.66
Full-service 
43.60%
$53.91
65.97%
$73.96
*
*
Limited without
41.70%
$49.97
52.51%
$60.58
56.51%
$64.22
Limited with
46.00%
$44.53
73.08%
$50.16
71.30%
$59.20
 

Table 9 Occupancy and Average Daily Rates by Lodging Classification June, July, and August 1998

Lodging Classification
Jun OCC
Jun ADR
Jul OCC
Jul ADR
Aug OCC
Aug ADR
B&B
43.46%
$74.35
52.23%
$97.27
40.45%
$68.03
Full-service 
*
*
*
*
*
*
Limited without
69.30%
$70.20
79.47%
$69.25
71.24%
$55.90
Limited with
*
*
*
*
81.45%
 $59.83
 

Participating and Non-participating Counties

If one or more properties responded during the most recent reporting month, that county is counted as participating. Counties shown as not participating are those in which no properties returned the survey instrument. Some counties do not have properties selected for participation in the sample survey. The table reflects responses received for August,1998.

Table 10. Participating and Non-participating Counties by Region
 

Region
Participating Counties
Non-participating Counties
1
 Avery, Buncombe, Burke, Caldwell, Cherokee, Haywood, Jackson, Macon, Madison, McDowell, Polk, Rutherford, Swain, Watauga, Yancey  Alleghany, Ashe, Clay, Cleveland, Graham, Mitchell, Transylvania, Wilkes, 
2
 Catawba, Gaston, Iredell, Mecklenberg, Rowan, Stanley, Alexander, Anson, Cabarrus, Lincoln, Union, 
3
 Alamance, Davidson, Davie, Randolph, Rockingham, Yadkin Caswell, Forsyth, Guilford, Stokes, Surry, 
4
 Chatham, Durham, Moore, Orange, Wake Franklin, Granville, Harnett, Johnston, Lee, Person, Warren
5
 Carteret, Craven, Nash Duplin, Edgcombe, Greene, Jones, Lenoir, Onslow Pamlico, Pitt, Wayne, Wilson
6
 Brunswick, Pender, Richmond,  Bladen, Columbus, Cumberland, Hoke, New Hanover, Robeson, Sampson, Scotland
7
 Beaufort, Dare, Hertford, Hyde,  Bertie, Camden, Chowan, Currituk, Gates, Halifax, Martin Perquimans, Northampton, Pasquotank, Tyrell, Washington
 

We gratefully acknowledge the assistance of all the lodging properties that have participated in our data collection efforts in such a timely manner. If you have questions concerning the accommodations survey, please contact Dr. Gene Brothers (919-515-3699) or Samantha Mitchell (919-515-9571) or (919-788-9389)