1997-1998 North Carolina Accommodations Survey

April 1998

Reporting the responses for May 1997- April 1998

 

Statewide Results

The charts below illustrate statewide averages for occupancy and average daily rates.

Figure 1

Figure 2

 

 

 

Table1 illustrates the changes in occupancy and average daily rates over the last four years. Note that comparisons are made with the Quarters of past years. Comparisons also reflect a change in Economic Development Regions as of January 1997. Seasonal properties that were closed during these months are not included in the calculations.

Table 1. Comparison of Statewide Occupancy and Average Daily Rates, 1994-1998

1998

1997

1996

1995

1994

(by month)

(by month)

(by month)

(quarter\month)

(quarter\month)

Jan OCC

36.19%

40.90%

32.38%

43.33%

53.39%

Jan ADR

$51.49

$46.72

$46.36

$49.48

$47.24

Feb OCC

44.11%

49.19%

39.50%

Feb ADR

$53.71

$46.27

$44.77

Mar OCC

47.19%

52.25%

44.47%

Mar ADR

$51.59

$48.94

$50.75

Apr OCC

55.13%

58.42%

50.25%

55.13%

58.86%

Apr ADR

$56.19

$54.20

$57.75

$51.11

$42.08

May OCC

58.74%

55.20%

56.87%

May ADR

$56.73

$57.23

$60.00

Jun OCC

58.57%

62.65%

62.62%

Jun ADR

$61.02

$58.31

$54.17

Jul OCC

65.42%

66.05%

70.51%

56.94%

Jul ADR

$60.48

$58.60

$57.98

$50.55

Aug OCC

66.32%

62.04%

63.57%

Aug ADR

$63.89

$63.89

$62.47

Sep OCC

51.81%

56.82%

60.73%

Sep ADR

$66.22

$54.39

$55.27

Oct OCC

57.80%

59.05%

64.38%

48.38%

Oct ADR

$55.57

$51.09

$55.55

$50.17

Nov OCC

42.23%

44.68%

47.07%

Nov ADR

$58.70

$51.60

$53.07

Dec OCC

38.30%

37.34%

39.73%

Dec ADR

$51.92

$46.39

$50.87

 

Regional Results

The rest of this report presents the results of the monthly accommodations survey for May 1997 through April 1998. The 7 economic development regions as defined by the North Carolina Travel and Tourism Division are used.

Table2 Occupancy and Average Daily Rates by Economic Development Region May, June, and July 1997

Region

MayOCC

May ADR

Jun OCC

Jun ADR

Jul OCC

Jul ADR

1

39.07%

$67.77

49.87%

$74.24

62.55%

$73.12

2

56.74%

$41.81

57.38%

$45.60

61.96%

$45.21

3

69.24%

$49.70

55.97%

$56.04

66.05%

$47.42

4

66.98%

$65.25

71.29%

$66.88

66.81%

$64.26

5

59.62%

$65.56

61.14%

$69.37

64.27%

$69.73

6

63.63%

$51.93

55.22%

$49.61

68.71%

$54.10

7

55.88%

$55.10

59.16%

$65.39

67.57%

$69.52

Statewide

58.74%

$56.73

58.57%

$61.02

65.42%

$60.48

 

Table 3 Occupancy and Average Daily Rates by Economic Development Region August, September, and October 1997 

Region

Aug OCC

Aug ADR

Sep OCC

Sep ADR

Oct OCC

Oct ADR

1

61.81%

$71.10

40.05%

$72.47

62.91%

$74.77

2

59.18%

$45.41

54.23%

$44.11

61.76%

$45.57

3

59.06%

$57.21

57.20%

$55.61

68.90%

$57.68

4

67.70%

$65.52

68.92%

$70.23

74.00%

$74.30

5

74.37%

$75.45

46.58%

$84.04

44.02%

$46.37

6

67.71%

$57.10

49.39%

$49.57

49.49%

$43.69

7

74.37%

$75.45

46.30%

$87.48

43.52%

$46.61

Statewide

66.32%

$63.89

51.81%

$66.22

57.80%

$55.57

 

Table 4 Occupancy and Average Daily Rates by Economic Development Region November, December 1997, and January 1998 

Region

Nov OCC

Nov ADR

Dec OCC

Dec ADR

Jan OCC

Jan ADR

1

34.39%

$85.02

33.97%

$60.11

23.12%

$73.48

2

49.58%

$45.22

42.49%

$38.77

48.36%

$39.99

3

50.88%

$57.69

46.32%

$61.20

46.86%

$51.54

4

66.05%

$72.03

52.30%

$63.44

55.58%

$70.65

5

25.43%

$55.35

25.07%

$50.88

21.61%

$44.94

6

45.50%

$38.91

45.40%

$36.34

37.55%

$33.98

7

23.75%

$56.72

22.53%

$52.70

20.28%

$45.85

Statewide

42.23%

$58.70

38.30%

$51.92

36.19%

$51.49

 

Table 5 Occupancy and Average Daily Rates by Economic Development Region February, March, and April 1998

Region

Feb OCC

Feb ADR

Mar OCC

Mar ADR

Apr OCC

Apr ADR

1

24.74%

$68.96

28.39%

$53.71

29.48%

$58.77

2

50.50%

$38.13

60.23%

$37.26

61.13%

$43.04

3

55.65%

$50.01

63.15%

$49.97

70.62%

$55.75

4

67.57%

$70.31

70.34%

$74.28

81.24%

$75.11

5

29.91%

$54.97

34.71%

$48.67

46.57%

$53.23

6

52.54%

$36.97

39.08%

$48.59

50.64%

$54.26

7

27.86%

$56.60

34.44%

$48.68

46.26%

$53.15

Statewide

44.11%

$53.71

47.19%

$51.59

55.13%

$56.19

 

Results by Lodging Classification

In addition to stratifying by region, a breakdown of accommodations by lodging classification lends a helpful perspective to visitation trends. The Office of Park and Tourism Research asked accommodations to classify their properties in one of the following categories: full-service, limited service hotel/motel with restaurant facilities nearby, limited service hotel/ motel without restaurant nearby, and bed & breakfast. Below are the occupancy and average daily rates data according to these classifications.

Note these tables report only those properties that responded to the classification question. Many convention and visitor bureaus report an aggregated occupancy and average daily rate for their area. In these cases, a breakdown is not available. The maximum numbers of properties included in each classification are small: B&B = 18, Full Service = 11, Limited Service with Nearby Restaurant Facilities = 7, Limited Service without Nearby Restaurant Facilities = 36.

Table 6 Occupancy and Average Daily Rates by Lodging Classification May, June, and July1997

Lodging Classification

May OCC

May ADR

Jun OCC

Jun ADR

Jul OCC

Jul ADR

B&B

38.64%

$63.36

52.81%

$87.72

61.51%

$69.37

Full-service

*

*

*

*

*

*

Limited without

56.19%

$57.42

59.75%

$71.26

72.90%

$67.07

Limited with

*

*

*

*

*

*

 

Table 7 Occupancy and Average Daily Rates by Lodging Classification August, September, and October 1997

Lodging Classification

Aug OCC

Aug ADR

Sep OCC

Sep ADR

Oct OCC

Oct ADR

B&B

68.44%

$91.79

44.99%

$70.40

86.17%

$106.29

Full-service

60.00%

$97.51

40.56%

$100.04

54.30%

$105.06

Limited without

68.80%

$71.83

50.01%

$69.35

66.18%

$60.78

Limited with

*

*

*

*

*

*

 

Table 8 Occupancy and Average Daily Rates by Lodging Classification November, December 1997, and January 1998

Lodging Classification

Nov OCC

Nov ADR

Dec OCC

Dec ADR

Jan OCC

Jan ADR

B&B

26.15%

$99.38

17.8%

$60.70

17.22%

$40.88

Full-service

31.11%

$96.54

80.03%

$63.87

*

*

Limited without

41.18%

 

45.67%

$59.84

42.48%

$53.07

Limited with

*

*

22.21%

$40.20

*

*

 

Table 9 Occupancy and Average Daily Rates by Lodging Classification February, March, and April 1998

Lodging Classification

Feb OCC

Feb ADR

Mar OCC

Mar ADR

Apr OCC

Apr ADR

B&B

20.72%

$66.50

24.30%

$59.62

34.41%

$67.91

Full-service

26.91%

$41.17

43.60%

$53.91

65.97%

$73.96

Limited without

42.55%

$56.16

41.70%

$49.97

52.51%

$60.58

Limited with

30.36%

$45.29

46.00%

$44.53

73.08%

$50.16

 

Participating and Non-participating Counties

 If one or more properties responded during the most recent reporting month, that county is counted as participating. Counties shown as not participating are those in which no properties returned the survey instrument. Some counties do not have properties selected for participation in the sample survey. The table reflects responses received for April, 1998.

Table 10. Participating and Non-participating Counties by Region

Region

Participating Counties

Non-participating Counties

1

Avery, Buncombe, Cherokee, Haywood, Jackson, Madison, Mitchell, Polk, Rutherford, Swain, Watauga, Yancey

Alleghany, Ahse,

Clay, Cleveland, Graham, Macon, McDowell, Transylvania, Wilkes,

2

Burke, Caldwell, Catawba, Iredell, Mecklenberg, Stanley,

Alexander, Anson, Cabarrus, Gaston, Lincoln, Rowan, Union,

3

Alamance, Davidson, Davie, Rockingham,

Caswell, Forsyth, Guilford, Randolph, Stokes, Surry, Yadkin

4

Chatham, Durham, Moore, Orange, Wake

Franklin, Granville, Harnett, Johnston, Lee, Person, Warren

5

Carteret, Craven, Nash, Onslow

Duplin, Edgcombe, Greene, Jones, Lenoir, Pamlico, Pitt, Wayne, Wilson

6

Brunswick, Cumberland, Pender, Richmond,

Bladen, Columbus, Hoke, New Hanover, Robeson, Sampson, Scotland

7

Beaufort, Currituk, Dare, Hertford, Hyde, Washington

Bertie, Camden, Chowan, Gates, Halifax, Perquimans, Martin, Northampton, Pasquotank, Tyrell,

 

We gratefully acknowledge the assistance of all the lodging properties that have participated in our data collection efforts in such a timely manner. If you have questions concerning the accommodations survey, please contact Dr. Gene Brothers (919-515-3699) or Samantha Mitchell (919-515-9571).