1999-2000 North Carolina Accommodations Survey
April 2000
Reporting the responses for May 1999- April 2000

Statewide Results

The charts below illustrate statewide averages for occupancy and average daily rates.

Figure 1

Figure 2

Table1 illustrates the changes in occupancy and average daily rates over the last five years.Note that comparisons are made with the Quarters of past years. Comparisons also reflect a change in Economic Development Regions as of April 1997. Seasonal properties that were closed during these months are not included in the calculations.

Table 1.Comparison of Statewide Occupancy and Average Daily Rates, 1996-2000
2000
1999
1998
1997
1996
(by month)
(by month)
(by month)
(by month)
(by month)
Jan OCC
41.76%
$54.32
37.38%
40.94%
32.38%
Jan ADR
$59.25
36.95%
$53.85
$47.56
$46.36
Feb OCC
45.98%
45.70%
44.62%
49.53%
39.50%
Feb ADR
$61.35
$52.70
$55.41
$46.99
$44.77
Mar OCC
50.69%
46.45%
49.24%
52.28%
47.91%
Mar ADR
$62.76
$56.92
$53.89
$49.98
$48.06
Apr OCC
59.16%
56.90%
55.76%
58.03%
56.83%
Apr ADR
$70.05
$59.48
$58.91
$54.52
$56.19
May OCC
56.06%
59.00%
58.74%
57.86%
May ADR
$64.24
$61.91
$56.73
$55.89
Jun OCC
61.61%
63.21%
58.36%
67.14%
Jun ADR
$61.71
$65.10
$60.92
$58.77
Jul OCC
68.59%
66.75%
65.13%
66.38%
Jul ADR
$70.65
$69.01
$60.40
$57.78
Aug OCC
60.25%
64.58%
64.51%
65.15%
Aug ADR
$68.77
$64.91
$63.98
$63.09
Sep OCC
53.26%
61.84%
52.47%
62.10%
Sep ADR
$73.97
$59.86
$63.16
$50.63
Oct OCC
60.96%
63.83%
59.01%
63.85%
Oct ADR
$68.08
$63.03
$56.32
$52.16
Nov OCC
53.15%
49.05%
44.90%
48.77%
Nov ADR
$61.26
$57.73
$57.28
$48.75
Dec OCC
44.17%
37.28%
39.44%
39.62%
Dec ADR
$57.81
$54.49
$51.91
$44.42

Regional Results

The rest of this report presents the results of the monthly accommodations survey for May 1999 through April 2000.The 7 economic development regions as defined by the North Carolina Travel and Tourism Division are used.

Table 2 Occupancy and Average Daily Rates by Economic Development Region
May, June and July 1999
Region
MayOCC
MayADR
JunOCC
JunADR
JulOCC
JulADR
1
45.39%
$72.77 
44.80%
$67.49 
86.14%
$84.64 
2
64.83%
$52.00 
57.50%
$46.44 
69.15%
$44.69 
3
51.48%
$55.10 
64.75%
$49.85 
63.54%
$53.56 
4
70.61%
$84.96 
74.45%
$85.80 
53.62%
$85.24 
5
53.96%
$76.88 
64.80%
$75.04 
64.53%
$81.71 
6
69.13%
$43.90 
70.25%
$62.28 
74.80%
$66.70 
7
37.02%
$64.08
54.76%
$45.05 
68.32%
$78.00 
Statewide
56.06%
$64.24 
61.61%
$61.71 
68.59%
$70.65 

Table 3 Occupancy and Average Daily Rates by Economic Development Region
August, September and October 1999

Region 
AugOCC
AugADR
SepOCC
SepADR
OctOCC
OctADR
1
49.69%
$90.49 
40.73%
$82.48 
62.59%
$77.60 
2
67.83%
$44.15 
61.22%
$47.87 
59.29%
$59.15 
3
61.04%
$57.37 
55.17%
$57.65 
69.74%
$64.47 
4
58.54%
$83.71 
50.67%
$79.40 
63.06%
$86.65 
5
56.85%
$79.63 
37.69%
$94.05 
47.16%
$60.02 
6
63.94%
$61.97 
49.15%
$73.20 
66.78%
$65.12 
7
63.85%
$64.11 
65.66%
$91.65 
59.75%
$73.04 
Statewide
60.25%
$68.77 
53.26%
$73.97 
60.96%
$68.08 

Table 4 Occupancy and Average Daily Rates by Economic Development Region
November, December 1999 and January 2000

Region
NovOCC
NovADR
DecOCC
DecADR
JanOCC
JanADR
1
37.58%
$88.56 
28.97%
$80.32 
22.00%
$77.83 
2
54.37%
$41.05 
55.65%
$41.70 
48.90%
$47.63 
3
56.42%
$55.50 
42.81%
$53.85 
47.57%
$48.30 
4
55.56%
$73.74 
37.84%
$73.75 
47.81%
$71.76 
5
41.95%
$65.32 
30.40%
$68.79