North Carolina Accommodations Survey

Reporting the responses for March 2002

Statewide ResultsTable1 illustrates the changes in occupancy and average daily rates over the last five years. Note that comparisons are made with the Quarters of past years. Comparisons also reflect a change in Economic Development Regions as of October 1997. Seasonal properties that were closed during these months are not included in the calculations.

Table 1. Comparison of Statewide Occupancy and Average Daily Rates, 1996-2002

 

2002
2001
2000
1999
1998
1997
1996

(by month)
(by month)
(by month)
(by month)
(by month)
(by month)
(by month)
Jan OCC
41.76%
41.76%
54.32%
37.38%
40.94%
32.38%
Jan ADR
$57.30
$59.25
$36.95
$53.85
$47.56
$32.38
Feb OCC
48.05%
45.98%
45.70%
44.62%
49.53%
39.50%
Feb ADR
$54.85
$61.35
$52.70
$55.41
$46.99
$44.77
Mar OCC
 47.13%
42.40%
50.69%
46.45%
49.24%
52.55%
47.91%
Mar ADR
 $54.75
$43.94
$62.76
$56.92
$53.89
$49.70
$48.06
Apr OCC
44.44%
59.84%
56.90%
55.76%
58.42%
56.83%
Apr ADR
$51.84
$71.10
$59.48
$58.91
$54.20
$56.19
May OCC
57.74%
59.92%
56.06%
59.03%
58.74%
57.86%
May ADR
$68.65 
$72.66
$64.24
$61.73
$56.73
$55.89
Jun OCC
62.48%
62.77%
61.61%
63.90%
58.36%
67.14%
Jun ADR
$71.22
$69.99
$61.71
$65.11
$60.92
$58.77
Jul OCC
63.30%
61.33%
68.59%
69.10%
65.21%
66.38%
Jul ADR
$81.80
$65.39
$70.65
$67.50
$60.34
$57.78
Aug OCC

61.07%
60.25%
64.58%
64.51%
65.15%
Aug ADR

$63.92
$68.77
$64.91
$63.98
$63.09
Sep OCC

57.80%
53.23%
61.84%
52.47%
62.10%
Sep ADR

$64.76
$73.97
$59.86
$63.16
$50.63
Oct OCC
57.45%
63.13%
60.96%
63.83%
59.01%
63.85%
Oct ADR
$60.51
$57.86
$60.08
$63.03
$56.32
$52.16
Nov OCC
42.66%
50.74%
53.15%
49.05%
44.90%
48.77%
Nov ADR
$58.95
$74.39
$61.26
$57.73
$57.28
$48.75
Dec OCC

36.98%
44.17%
37.28%
39.44%
39.62%
Dec ADR

$53.46
$57.81
$54.49
$51.91
$44.42

Regional Results

Table 2 Occupancy and Average Daily Rates by Economic Development Region
March 2002

 
Region
March OCC
March ADR
1
16.47%
$67.77
2
Did Not Report
Did Not Report
3
68.65%
$47.45
4
69%
$56.22
5
48.12%
$68.32
6
46.44%
$52.04
7
34.1%
$36.67
Participating and Non-participating Counties

If one or more properties responded during the most recent reporting month, that county is counted as
participating. Counties shown as not participating are those in which no properties returned the survey
instrument. Some counties do not have properties selected for participation in the sample survey. The
table reflects responses received for March 2002.

Table 10. Participating and Non-participating Counties by Region
 
 
 
Region
Participating Counties
Non-participating Counties
1
Avery, Cherokee,Cherokee Reservation, Jackson, Haywood, Rutherford,Yancey, Watauga, Swain, McDowell, 
Alleghany, Ashe, Brevard, Buncombe, Burke, Caldwell, Clay, Cleveland, Henderson, Madison, Macon, Mitchell, Polk, Stokes, Transylvania, Wilkes,  Graham, 
2
Alexander, Anson, Cleveland, Gaston, Iredell, Lincoln, McDowell, Mecklenburg, Stanley, Union, Catawba, Rowan 
3
Rockingham, Randolph,
Davidson, Davie, Forsyth, Guilford, Montgomery,  Surry, Yadkin, Alamance,Winston
4
Moore
Orange, Chatham, Durham, Granville, Johnston, Harnett, Vance, Wake, Warren
5
Carteret, Craven
Edgecombe, Lenoir, Wayne, Wilson, Onslow, Pitt, Nash
6
New Hanover, Brunswick, Richmond, Scotland, Dare
Bladen, Columbus, Pender, Robeson, Sampson, Cumberland, 
7
Hertford
Chowan, Currituck, Dare, Halifax, Martin, North Hampton, Tyrell, Washington, Beaufort, Hyde

 
 
 

We gratefully acknowledge the assistance of all the lodging properties that have participated in our data collection efforts in
such a timely manner. If you have questions concerning the accommodations survey, please contact Dr. Gene Brothers
(919-515-3699) or Cathy Jacobson (919-515-9515).
Monthly report available at http://www.ces.ncsu.edu/depts/tourism/optr/zreport.htm