2000-2001 North Carolina Accommodations Survey

	2002	2001	2000	1999	1998	1997	1996
	(by month)	(by month)	(by month)	(by month)	(by month)	(by month)	(by month)
Jan OCC		41.76%	41.76%	54.32%	37.38%	40.94%	32.38%
Jan ADR		$57.30	$59.25	$36.95	$53.85	$47.56	$32.38
Feb OCC		48.05%	45.98%	45.70%	44.62%	49.53%	39.50%
Feb ADR		$54.85	$61.35	$52.70	$55.41	$46.99	$44.77
Mar OCC	47.13%	42.40%	50.69%	46.45%	49.24%	52.55%	47.91%
Mar ADR	$54.75	$43.94	$62.76	$56.92	$53.89	$49.70	$48.06
Apr OCC	53.40%	44.44%	59.84%	56.90%	55.76%	58.42%	56.83%
Apr ADR	$68.63	$51.84	$71.10	$59.48	$58.91	$54.20	$56.19
May OCC	50.16%	57.74%	59.92%	56.06%	59.03%	58.74%	57.86%
May ADR	$68.53	$68.65	$72.66	$64.24	$61.73	$56.73	$55.89
Jun OCC	56.01%	62.48%	62.77%	61.61%	63.90%	58.36%	67.14%
Jun ADR	$77.98	$71.22	$69.99	$61.71	$65.11	$60.92	$58.77
Jul OCC	62.76%	63.30%	61.33%	68.59%	69.10%	65.21%	66.38%
Jul ADR	$79.91	$81.80	$65.39	$70.65	$67.50	$60.34	$57.78
Aug OCC			61.07%	60.25%	64.58%	64.51%	65.15%
Aug ADR			$63.92	$68.77	$64.91	$63.98	$63.09
Sep OCC			57.80%	53.23%	61.84%	52.47%	62.10%
Sep ADR			$64.76	$73.97	$59.86	$63.16	$50.63
Oct OCC		57.45%	63.13%	60.96%	63.83%	59.01%	63.85%
Oct ADR		$60.51	$57.86	$60.08	$63.03	$56.32	$52.16
Nov OCC		42.66%	50.74%	53.15%	49.05%	44.90%	48.77%
Nov ADR		$58.95	$74.39	$61.26	$57.73	$57.28	$48.75
Dec OCC			36.98%	44.17%	37.28%	39.44%	39.62%
Dec ADR			$53.46	$57.81	$54.49	$51.91	$44.42

Regional Results

Table 2: Occupancy and Average Daily Rates by Economic Development Region
JULY 2002

Region	July 2002 Occupancy	Change from previous July	July 2003 Average Daily Rate	Change from previous July
1	56.72%	Same	$94.64	$4.05
2	Did Not Report	-	Did Not Report	-
3	56.12%	¯ 15.86%	$49.90	¯ $13.05
4	56.73%	7.25%	$99.94	$24.87
5	80.5%	4.91%	$99.51	¯ .03
6	64.95%	6.45%	$55.06	¯ $6.23
7	61.54%	¯ 11.97	$75.42	$63.78

Participating and Non-participating Counties

If one or more properties responded during the most recent reporting month, that county is counted as
participating. Counties shown as not participating are those in which no properties returned the survey
instrument. Some counties do not have properties selected for participation in the sample survey. The
table reflects responses received for July 2002.

Table 10. Participating and Non-participating Counties by Region

Region	Participating Counties	Non-participating Counties
1	Avery, Haywood, Cherokee,Cherokee Reservation, Swain, Watauga, Yancey,	Alleghany, Ashe, Brevard, Buncombe, Burke, Caldwell, Clay, Cleveland, Henderson, Madison, Macon, Mitchell, Polk, Stokes, Transylvania, Wilkes, Graham, Rutherford, , McDowell, Jackson, ,
2	Did Not Report	Alexander, Anson, Cleveland, Gaston, Iredell, Lincoln, McDowell, Mecklenburg, Stanley, Union, Catawba, Rowan
3	Rockingham, Randolph,	Davidson, Davie, Forsyth, Guilford, Montgomery, Surry, Yadkin, Alamance,Winston
4	Moore, Orange	Chatham, Durham, Granville, Johnston, Harnett, Vance, Wake, Warren
5	Carteret	Edgecombe, Lenoir, Wayne, Wilson, Onslow, Pitt, , Craven, Nash
6	Brunswick, New Hanover, Richmond, Scotland,	Bladen, Columbus, Pender, Robeson, Sampson, Cumberland,
7	Dare, Beaufort, Hertford	Chowan, Currituck, Halifax, Martin, North Hampton, Tyrell, Washington, Hyde,

We gratefully acknowledge the assistance of all the lodging properties that have participated in our data collection efforts in
such a timely manner. If you have questions concerning the accommodations survey, please contact Dr. Gene Brothers
(919-515-3699) or Cathy Jacobson (919-515-9515) or cljacobs@unity.ncsu.edu

Monthly report available at http://www.ces.ncsu.edu/depts/tourism/optr/zreport.htm

Jul OCC