North Carolina Accommodations Survey
Reporting the responses for
August
Statewide Results
T
able1 - illustrates the changes in occupancy and average daily rates since 1996. Seasonal properties that were closed during these months are not included in the calculations.
Table 1.
Comparison of Statewide Occupancy and Average Daily Rates
1996-2002
|
2002 |
2001 |
2000 |
1999 |
1998 |
1997 |
1996 |
|
|
(by month) |
(by month) |
(by month) |
(by month) |
(by month) |
(by month) |
(by month) |
|
|
Jan OCC |
41.76% |
41.76% |
54.32% |
37.38% |
40.94% |
32.38% |
|
|
Jan ADR |
$57.30 |
$59.25 |
$36.95 |
$53.85 |
$47.56 |
$32.38 |
|
|
Feb OCC |
48.05% |
45.98% |
45.70% |
44.62% |
49.53% |
39.50% |
|
|
Feb ADR |
$54.85 |
$61.35 |
$52.70 |
$55.41 |
$46.99 |
$44.77 |
|
|
Mar OCC |
47.13% |
42.40% |
50.69% |
46.45% |
49.24% |
52.55% |
47.91% |
|
Mar ADR |
$54.75 |
$43.94 |
$62.76 |
$56.92 |
$53.89 |
$49.70 |
$48.06 |
|
Apr OCC |
53.40% |
44.44% |
59.84% |
56.90% |
55.76% |
58.42% |
56.83% |
|
Apr ADR |
$68.63 |
$51.84 |
$71.10 |
$59.48 |
$58.91 |
$54.20 |
$56.19 |
|
May OCC |
50.16% |
57.74% |
59.92% |
56.06% |
59.03% |
58.74% |
57.86% |
|
May ADR |
$68.53 |
$68.65 |
$72.66 |
$64.24 |
$61.73 |
$56.73 |
$55.89 |
|
Jun OCC |
56.01% |
62.48% |
62.77% |
61.61% |
63.90% |
58.36% |
67.14% |
|
Jun ADR |
$77.98 |
$71.22 |
$69.99 |
$61.71 |
$65.11 |
$60.92 |
$58.77 |
|
Jul OCC |
62.76% |
63.30% |
61.33% |
68.59% |
69.10% |
65.21% |
66.38% |
|
Jul ADR |
$79.91 |
$81.80 |
$65.39 |
$70.65 |
$67.50 |
$60.34 |
$57.78 |
|
Aug OCC |
49.95% |
55.32% |
61.07% |
60.25% |
64.58% |
64.51% |
65.15% |
|
Aug ADR |
$67.68 |
$53.59 |
$63.92 |
$68.77 |
$64.91 |
$63.98 |
$63.09 |
|
Sep OCC |
57.80% |
53.23% |
61.84% |
52.47% |
62.10% |
||
|
Sep ADR |
$64.76 |
$73.97 |
$59.86 |
$63.16 |
$50.63 |
||
|
Oct OCC |
57.45% |
63.13% |
60.96% |
63.83% |
59.01% |
63.85% |
|
|
Oct ADR |
$60.51 |
$57.86 |
$60.08 |
$63.03 |
$56.32 |
$52.16 |
|
|
Nov OCC |
42.6% |
50.74% |
53.15% |
49.05% |
44.90% |
48.77% |
|
|
Nov ADR |
$58.95 |
$74.39 |
$61.26 |
$57.73 |
$57.28 |
$48.75 |
|
|
Dec OCC |
36.98% |
44.17% |
37.28% |
39.44% |
39.62% |
||
|
Dec ADR |
$53.46 |
$57.81 |
$54.49 |
$51.91 |
$44.42 |
Regional Results
Table 2: Occupancy and Average Daily Rates by Economic Development Region
|
Region |
Aug 2002 Occupancy |
Change from previous August |
Aug 2002 Average Daily Rate |
Change from previous August |
|
1 |
45.13% |
¯ 2.18% |
$71.63 |
$3.05 |
|
2 |
Did Not Report |
- |
Did Not Report |
- |
|
3 |
48.44% |
¯ 18.01% |
$49.97 |
$4.48 |
|
4 |
52.65% |
12.9% |
$97.46 |
$39.35 |
|
5 |
57.85% |
¯ 8.94% |
$87.26 |
$3.39 |
|
6 |
57.86% |
¯ 7.7% |
$58.73 |
$4.24 |
|
7 |
37.79% |
¯ 16.24 |
$41.01 |
$1.72 |
Participating and Non-participating Counties
If one or more properties responded during the most recent reporting month, that county is counted as
participating. Counties shown as not participating are those in which no properties returned the survey instrument. Some counties do not have properties selected for participation in the sample survey. The table reflects responses received for August 2002.
Table 10. Participating and Non-participating Counties by Region
|
Region |
Participating Counties |
Non-participating Counties |
|
1 |
Haywood, Polk Swain, Avery, Jackson, McDowell, Watauga, Yancey, Cherokee, |
Alleghany, Ashe, Brevard, Buncombe, Burke, Caldwell, Clay, Cleveland, Henderson, Madison, Macon, Mitchell, , Stokes, Transylvania, Wilkes, Graham, Rutherford,Cherokee Reservation, |
|
2 |
Did Not Report |
Alexander, Anson, Cleveland, Gaston, Iredell, Lincoln, McDowell, Mecklenburg, Stanley, Union, Catawba, Rowan |
|
3 |
Rockingham, Randolph, |
Davidson, Davie, Forsyth, Guilford, Montgomery, Surry, Yadkin, Alamance,Winston, |
|
4 |
Moore, Orange, Durham |
Chatham, , Granville, Johnston, Harnett, Vance, Wake, Warren |
|
5 |
Craven, Carteret |
Edgecombe, Lenoir, Wayne, Wilson, Onslow, Pitt, , Nash |
|
6 |
Scotland, Brunswick, New Hanover, Richmond, |
Bladen, Columbus, Pender, Robeson, Sampson, Cumberland, |
|
7 |
Hertford |
Chowan, Currituck, Halifax, Martin, North Hampton, Tyrell, Washington, Hyde, Dare, Beaufort, |
We gratefully acknowledge the assistance of all the lodging properties that have participated in our data collection efforts in such a timely manner. If you have questions concerning the accommodations survey, please contact Dr. Gene Brothers (919-515-3699) or Cathy Jacobson (919-515-9515) or cljacobs@unity.ncsu.edu
Monthly report available at http://www.ces.ncsu.edu/depts/tourism/optr