North Carolina Accommodations Survey

Reporting the responses for April

 

 

Statewide Results       Table1 illustrates the changes in occupancy and average daily rates over the last six years.

Note that comparisons are made with the Quarters of past years. Comparisons also reflect a change in Economic Development Regions as of October 1997. Seasonal properties that were closed during these months are not included in the calculations.

Table 1. Comparison of Statewide Occupancy and Average Daily Rates, 1996-2002
 

 

2002

2001

2000

1999

1998

1997

1996

 

(by month)

(by month)

(by month)

(by month)

(by month)

(by month)

(by month)

Jan OCC

 

41.76%

41.76%

54.32%

37.38%

40.94%

32.38%

Jan ADR

 

$57.30

$59.25

$36.95

$53.85

$47.56

$32.38

Feb OCC

 

48.05%

45.98%

45.70%

44.62%

49.53%

39.50%

Feb ADR

 

$54.85

$61.35

$52.70

$55.41

$46.99

$44.77

Mar OCC

47.13%

42.40%

50.69%

46.45%

49.24%

52.55%

47.91%

Mar ADR

$54.75

$43.94

$62.76

$56.92

$53.89

$49.70

$48.06

Apr OCC

53.40%

44.44%

59.84%

56.90%

55.76%

58.42%

56.83%

Apr ADR

$68.63

$51.84

$71.10

$59.48

$58.91

$54.20

$56.19

May OCC

 

57.74%

59.92%

56.06%

59.03%

58.74%

57.86%

May ADR

 

$68.65 

$72.66

$64.24

$61.73

$56.73

$55.89

Jun OCC

 

62.48%

62.77%

61.61%

63.90%

58.36%

67.14%

Jun ADR

 

$71.22

$69.99

$61.71

$65.11

$60.92

$58.77

Jul OCC

 

63.30%

61.33%

68.59%

69.10%

65.21%

66.38%

Jul ADR

 

$81.80

$65.39

$70.65

$67.50

$60.34

$57.78

Aug OCC

 

 

61.07%

60.25%

64.58%

64.51%

65.15%

Aug ADR

 

 

$63.92

$68.77

$64.91

$63.98

$63.09

Sep OCC

 

 

57.80%

53.23%

61.84%

52.47%

62.10%

Sep ADR

 

 

$64.76

$73.97

$59.86

$63.16

$50.63

Oct OCC

 

57.45%

63.13%

60.96%

63.83%

59.01%

63.85%

Oct ADR

 

$60.51

$57.86

$60.08

$63.03

$56.32

$52.16

Nov OCC

 

42.66%

50.74%

53.15%

49.05%

44.90%

48.77%

Nov ADR

 

$58.95

$74.39

$61.26

$57.73

$57.28

$48.75

Dec OCC

 

 

36.98%

44.17%

37.28%

39.44%

39.62%

Dec ADR

 

 

$53.46

$57.81

$54.49

$51.91

$44.42



Regional Results

Table 2 Occupancy and Average Daily Rates by Economic Development Region
April 2002

 

Region

April Occupancy

April ADR

1

29.4%

$76

2

Did Not Report

Did Not Report

3

58.09%

$57.63

4

62.70%

$89.70

5

57.16%

$78.77

6

60.88%

$56.33

7

52.22%

$53.35

 

Participating and Non-participating Counties

If one or more properties responded during the most recent reporting month, that county is counted as
participating. Counties shown as not participating are those in which no properties returned the survey
instrument. Some counties do not have properties selected for participation in the sample survey. The
table reflects responses received for April 2002.

Table 10. Participating and Non-participating Counties by Region
 
 

Region

Participating Counties

Non-participating Counties

1

Avery, Cherokee,Cherokee Reservation, Jackson, Haywood, Yancey, Watauga, Swain, McDowell, 

Alleghany, Ashe, Brevard, Buncombe, Burke, Caldwell, Clay, Cleveland, Henderson, Madison, Macon, Mitchell, Polk, Stokes, Transylvania, Wilkes,  Graham, Rutherford,

2

 

Alexander, Anson, Cleveland, Gaston, Iredell, Lincoln, McDowell, Mecklenburg, Stanley, Union, Catawba, Rowan 

3

Rockingham, Randolph,

Davidson, Davie, Forsyth, Guilford, Montgomery,  Surry, Yadkin, Alamance,Winston

4

Moore

Orange, Chatham, Durham, Granville, Johnston, Harnett, Vance, Wake, Warren

5

Carteret, Craven

Edgecombe, Lenoir, Wayne, Wilson, Onslow, Pitt, Nash

6

New Hanover, Brunswick, Richmond, Scotland, Cumberland

Bladen, Columbus, Pender, Robeson, Sampson

7

Hertford, Dare, Beaufort

Chowan, Currituck, Halifax, Martin, North Hampton, Tyrell, Washington, Hyde


 
 
 

We gratefully acknowledge the assistance of all the lodging properties that have participated in our data collection efforts in
such a timely manner. If you have questions concerning the accommodations survey, please contact Dr. Gene Brothers
(919-515-3699) or Cathy Jacobson (919-515-9515).
Monthly report available at http://www.ces.ncsu.edu/depts/tourism/optr/zreport.htm