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Seasonal signage
provides excitement in the retail area. (Photo courtesy of James
L. Gibson)
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Point-of-purchase
materials available from large plant firms make marketing easy by
providing a colorful, integrated scheme that is easily recognizable
to customers. (Photo courtesy of James L. Gibson)
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Bright billboards
like this one are hard to ignore, and they are best when they present
a simple, easy-to-remember message. (Photo courtesy of Brian E.
Whipker)
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Banners are best
when they contain only a few words written in very large letters.
(Photo courtesy of James L. Gibson)
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Information signs
are most effective when placed close to the product. (Photo courtesy
of Brian E. Whipker)
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This simple sign
presents all the necessary information, with an emphasis on price.
It possesses two other admirable qualities: it is laminated and
easy to move. (Photo courtesy of Brian E. Whipker)
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Dry erase boards
are easy to change. Color and creativity are important when attracting
attention. (Photo courtesy of James L. Gibson)
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Colorful, well-maintained
display gardens surrounding an entrance sign are one of the most
effective ways to show what your business has to offer. (Photo courtesy
of James L. Gibson)
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The Marketing
Division of the North Carolina Department of Agriculture and Consumer
Services provides free marketing materials to collaborating growers
through their Goodness Grows program. (Photo courtesy of James L.
Gibson)
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The Marketing
Division of the North Carolina Department of Agriculture and Consumer
Services provides free marketing materials to collaborating growers
through their Goodness Grows program. (Photo courtesy of James L.
Gibson)
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The size of the
lettering on the sign and plant tags gives us a hint that, in this
situation, price is more important than specific growing information,
but both are necessary for good sales. (Photo courtesy of Brian
E. Whipker)
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Directional signs
within the business are important for navigation. Notice how neatly
this area is laid out. (Photo courtesy of Brian E. Whipker)
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Customers are
beginning to associate large, colorful pot tags with high quality
plants. (Photo courtesy of Brian E. Whipker)
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Information signs
are most effective when placed close to the product. (Photo courtesy
of Brian E. Whipker)
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This simple sign
presents all the necessary information, with an emphasis on price.
It possesses two other admirable qualities: it is laminated and
easy to move. (Photo courtesy of Brian E. Whipker)
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Homemade signs
are easy to produce. (Photo courtesy of Brian E. Whipker)
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Pedestal signs
rise above the product, so they are highly visible to customers.
(Photo courtesy of Brian E. Whipker)
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The Perennial
Plant Association offers colorful flyers with detailed information
for many perennials. Take advantage of their literature by laminating
and presenting this as signage. (Photo courtesy of James L. Gibson)
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This simple sign
presents a lot of information, with an emphasis on price. It possesses
two other admirable qualities: it is laminated and easy to move.
(Photo courtesy of Brian E. Whipker)
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The knowledge
level of your customers can determine how much information is included
on signs. (Photo courtesy of Lane Greer)
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Big displays
capture customers’ attention and can also serve as a divider in
the shopping area. (Photo courtesy of Brian E. Whipker)
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When signage
is not a priority, mistakes like this happen frequently. (Photo
courtesy of James L. Gibson)
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Pot stickers
contain lots of information and can be quite helpful in figuring
winter inventory. (Photo courtesy of James L. Gibson)
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Service areas
are most effective when they are clean and clearly marked. (Photo
courtesy of Brian E. Whipker)
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Big displays
capture customers’ attention and can also serve as a divider in
the shopping area. Paper pot rings provide information on several
different species. (Photo courtesy of Brian E. Whipker)
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A wealth of information
can be presented on placards. (Photo courtesy of Brian E. Whipker)
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In this mass
of texture of color, a tall sign is necessary. (Photo courtesy of
Brian E. Whipker)
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This simple
sign presents a lot of information, with an emphasis on price. (Photo
courtesy of James L. Gibson)
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Often, the most
important aspect of a sign is the price. (Photo courtesy of Lane
Greer)
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