Large pieces of plastic may increase sales of potting mixes more than any other factor. These trunk and seat protectors are pretty and colorful. (Photo courtesy of Lane Greer)
	Bright billboards like this one are hard to ignore, and they are best when they present a simple, easy-to-remember message. (Photo courtesy of Brian E. Whipker)
	Provide an assortment of mixes and bag sizes to meet customer needs. (Photo courtesy of Brian E. Whipker)
	Potting mix displays should be integrated into the main retail area. (Photo courtesy of Brian E. Whipker)
	Display mixes specifically labeled for containers in the container sales area. (Photo courtesy of James L. Gibson)
	Sales of potting mixes and soil amendments are often hindered because they are not adequately signed and are not accessible. (Photo courtesy of James L. Gibson)
	Maintain a sense of order in the retail potting mix display area. This area needs to be as customer-friendly as possible. (Photo courtesy of James L. Gibson)
	Brand association is accomplished through identifiable color and logo. (Photo courtesy of James L. Gibson)
	Don’t forget to sell soil amendments. Regionally produced "green" ingredients are often requested by customers. (Photo courtesy of Lane Greer)
	Pretty bags are marketing tools in themselves. (Photo courtesy of Lane Greer)

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