Marketing
Prepared by
Leah Chester-Davis, Area Specialized Agent - Urban Program
Delivery, Mecklenburg County
and
Members of the CEMP 09 Planning Team
November 1998
Department of Family and Consumer Sciences
North Carolina Cooperative Extension Service
North Carolina State University
Marketing Parenting Programs
Lack of attendance is a program planner's worse nightmare. Developing creative ideas and spending vast amounts of time planning will be wasted if a program is not successfully marketed.
A program will begin to market itself as a result of the needs assessment. Asking parents what they want and the form in which they want to receive it will begin to market your programs as credible. There are some additional ways to market the existence of your program and the availability of your services.
News releases - Develop a series of news articles about the topic you are about to address through programming. Draw a readership who will inquire about materials and request information before trying to pull in an audience. Some news releases are in this section.
Public awareness campaign - Parents often need more information in order to make informed decisions. Along with a planning group, identify an area in which you can create public awareness. Then plan multiple ways to reach parents--stickers, posters, radio talk programs, flyers, brochures, presentations, etc.
Posters, T-shirts, stickers - Design a poster representing the many family types and cultures of your community to use over and again to promote your programs. Select recognizable colors and a logo to use. Print on stickers, t-shirts, and other materials
Download
the complete marketing guide
