Growing Small Farms: Marketing Tips

Survey of Retail Prices for Seasonal Produce 1
(Chatham, Lee, and Orange Counties)

Data collected May 13-18
by Debbie Roos, Agricultural Extension Agent.

Prices will be updated bi-weekly, so check back regularly!

Product
Retailers 2
Chatham County
Farmers' Markets 3
Carrboro
Farmers' Market 4
arugula
5.99 lb
5.67 lb
1.00 bunch, 7.00 lb
arugula, organic
--
--
1.00 bunch
beans, snap
--
--
2.00 lb
beets
2.77 bunch
2.00 bunch
1.60 bunch
beets, organic
1.79 bunch
1.50 bunch
1.75 bunch
bok choi
1.49 lb
1.50 each
1.13 each
bok choi, organic
0.84 lb
--
1.50 each, 0.90 lb
broccoli
1.79 bunch, 1.99 lb
1.00 each, 1.63 lb
1.64 lb
broccoli, organic
1.59 bunch, 1.99 lb
1.80 lb
1.75 lb
broccoli raab
--
1.75 bunch
1.75 bunch
cabbage
0.47 lb
1.00 each, 0.60 lb
1.00 each, 0.60 lb
cabbage, organic
0.89 lb
0.80 lb
0.80 lb
cabbage, Chinese
1.99 lb
0.75 lb
0.75 lb, 1.17 each
cauliflower
2.29 each
1.25 lb
1.50 lb
cauliflower, organic
--
1.60 lb
1.60 lb
chard
1.84 bunch
1.50 bunch
1.50 bunch
chard, organic
1.69 bunch
--
--
cilantro
0.99 bunch
--
1.38 bunch
cucumbers, greenhouse (European)
1.39 each
1.75 each
2.00 each
fennel
2.74 each
--
1.50 each
green garlic
--
0.75 each
1.00 each
green garlic, organic
--
--
1.00 each
greens (mustard, turnips, or collards)
1.49 bunch
1.50 bunch
1.50 bunch, 1.00 lb
greens, organic
1.49 bunch
--
--
greens, mixed
--
1.00 bag
3.50 lb
herbs
--
1.00 bunch
1.00 bunch
kale
0.89 lb, 0.99 bunch
2.00 bunch
1.50 bunch, 3.00 lb
kale, organic
1.64 bunch
--
2.00 bunch
kohlrabi
1.20 each
0.60 each
0.68 each
leeks
1.93 lb
--
2.00 lb
leeks, organic
1.69 lb
--
--
lettuce
1.60 each
1.25 each
1.29 each
lettuce, organic
1.74 each
--
1.50 each
mustard, organic
--
--
1.50 bunch
onions, sweet
1.09 lb (stored)
1.11 bunch
1.31 bunch
parsley
1.19 bunch
--
0.50 bunch
peas, English
--
2.00 lb shelled,
1.60 lb unshelled
3.50 pt shelled
peas, snow
1.29 lb
1.89 pt
1.75 pt
peas, snow, organic
--
--
5.00 lb
peas, sugar snap
3.49 lb
1.75 pt
2.06 pt, 4.00 lb
peas, sugar snap, organic
--
--
5.00 lb
potatoes
0.94 lb
--
1.00 lb
radicchio
--
--
1.25 each
radishes
0.99 bunch
1.25 bunch
1.31 bunch
radishes, organic
1.39 bunch
--
1.25 lb
salad mix 5
5.99 lb
9.30 lb
9.00 lb
salad mix, organic
5.99 lb
6.00 lb
5.25 lb
sorrel
--
--
1.75 bunch, 7.00 lb
spinach
1.29 bunch, 5.99 lb
8.00 lb
4.00 lb
spinach, organic
1.84 bunch
--
4.00 lb
squash, summer
1.32 lb
1.20 lb
1.75 lb
strawberries
2.99 lb
2.00 qt,
6.50 bucket (5 lbs)
2.00 pt, 3.25 qt
strawberries, organic
2.49 pt
2.50 pt
2.50 pt
sweetpotatoes
0.79 lb
0.50 lb
--
tomatoes, greenhouse
2.33 lb
2.06 lb
2.25 lb
turnips
0.91 lb
1.38 bunch
1.63 bunch, 1.00 lb
turnips, organic
--
--
1.50 bunch

1 Prices have been averaged among vendors and among retailers. Prices subject to fluctuation without notice. Some units are subjective. For example, "bunch" size may vary among vendors.

2 Price data was collected from 6 grocery retailers in Chatham, Lee, and Orange counties. The majority of produce sold at retailers is typically not locally grown.

3 Price data collected from vendors at the Pittsboro Farmers' Market and Fearrington Farmers' Market in Chatham County. These are "growers only" markets - all produce is grown by the vendor.

4 Price data collected from vendors at the Carrboro Farmers' Market in Orange County. This is a "growers only" market - all produce is grown by the vendor.

5 There is no consistent "salad mix" product - mixtures may include a variety of different lettuces, greens, edible flowers, etc., and this is reflected in the range of prices among vendors.


Website created and maintained by Debbie Roos, Agricultural Extension Agent.

Chatham County Center, North Carolina Cooperative Extension Service
P.O. Box 279, Pittsboro, NC 27312
919-542-8202

Last updated on May 28, 2002.

Page created May 2002.